Dating App BLK Launches Initiative Along with Profile Stickers for Pride Month

Dating app BLK, a dating and lifestyle app for the black community, has launched a series of profile stickers in time for Pride Month to celebrate the LGBTQIA2S+ community. In addition, the company launched the #BLKVoices social media campaign to educate and dispel misconceptions surrounding the letters of the spectrum.

The profile stickers were designed by Brooklyn-based artist Thaddeus Coates, who goes by the name Hippy Potter, and are available exclusively for BLK users, according to news website Atlanta Daily World. Each sticker represents a letter from the LGBTQIA2S+ spectrum, and users can add them to their profiles to display their identities and spark conversation. The intention behind this offering is not only to connect people romantically, but also to foster engagement among users who might not know what certain letters stand for.

The idea came when BLK conducted a survey among its users and found that 40 percent of LGBTQIA2S+ individuals were unfamiliar with the meaning of every letter in the spectrum, according to Atlanta Daily World. Since so many members within the queer community on the platform were uncertain, the company wanted to raise awareness and dispel false assumptions among all users.

BLK Dating App Pride Pack Stickers

Image: BLK

The survey also proposed questions to urge deeper thinking about misconceptions regarding gender identity and sexual preferences, as well as to encourage users to ask questions about dating in the LGBTQIA2S+ community.

In addition to the PRIDE PACK of exclusive stickers, BLK created the #BLKVoices campaign to highlight the diversity of dating and gender experiences within the community as well.

When users include the #BLKVoices hashtag on their Instagram stories or TikTok feeds when they discuss their own queer dating experiences or gender transformations, BLK will highlight them on their own social media platforms. The idea is: the more users can share their own diverse personal experiences and journeys, the more understanding, empathy and connection they can foster within the community.

The app will highlight user stories with this hashtag throughout the month of June, in honor of Pride month.

“The showcased stories will serve as a testament to the resilience, joy, and love that exists within the community,” said journalist Roz Edward for the Atlanta Daily World.

“BLK’s commitment to creating an inclusive dating app experience for Black singles aligns perfectly with the spirit of Pride Month,” Edward added. “By showcasing the unique stories, experiences, and vibrant identities within the LGBTQIA2S+ community, BLK hopes to foster a greater understanding and appreciation for the diverse tapestry of human love and connection.”