When you’re online dating, it’s hard to not take rejection personally. After all, your matches rejected you romantically! It doesn’t get more personal than that, right?

Wrong. Online dating is to some extent, a numbers game. That is, anyone who is online dating is bound to get rejected because of the sheer number of people doing it, whether your match swiped left on Tinder or wrote a heart-felt rejection message over eHarmony. Not every love connection is going to work out. In fact, most of them don’t.

Instead of taking it personally when you get rejected online, following are a few things to understand and help you gain perspective – so take heart:

It’s not personal.

Rejection happens to everyone. If you’ve been online dating long enough, it can get downright discouraging. But this doesn’t mean you’re hopeless. It just means that there are a lot of options out there, and some people aren’t willing to take the time to get to know the real you, and that’s okay. Some people will choose to get to know you, too. Like everything in life that’s rewarding, online dating requires a bit of patience and perseverance.

What would you have done differently?

Online dating gives us a unique opportunity to see and evaluate our own behavior apart from our familiar circles of friends and family. Dates are subjective, but they react to how you present yourself. Were you in a bad mood on the date? Are you harboring judgment or anger? These things can come across to your date, so pay attention to what is going on inside of you, as well as your date.

You’ve rejected people, too.

Think back to those people whose messages you ignored, those profiles you swiped left on. Chances are, you have done your share of rejecting, too. Was it personal? I’d bet in most cases, it wasn’t personal at all – just a preference. So don’t take it so personally when an online date rejects you.

Your date might have met someone else.

A lot can happen in one night. If your date was chatting with someone else and decided to pursue her, that’s a choice – it’s not a reflection on you. Or, your date might have gotten back together with an ex. You never know what might have happened to someone else or what they have going on in their lives, so don’t drive yourself crazy with analyzing every text or date. Just let it go, and know that someone else is out there.

There are still more people to meet.

As I just mentioned, online dating presents all kinds of new options, at any time you want. If you want to feel better after a rejection, spice up your profile, reach out to some new people, and see what happens. Online dating can get you down, but it can also be an ego boost.

If you’re single, chances are you’ve been given a lot of advice. The bigger question is – how much of it was actually helpful? Some people have good intentions, but if they haven't dated in twenty years, they could be giving outdated advice.

Instead of relying on the opinions of friends, family or even co-workers, it’s better to understand your own experiences and learn from them. Chances are, you’ve picked up a thing or two from the dates you’ve been on. The key question is – are you going to change your own behavior, or are you going to keep doing things the way you have been because those are the “rules” of dating?

Dating is changing all the time – thanks in large part to the accessibility of meeting other people through online dating services and apps. We no longer have to drag ourselves to a local bar to chat with someone – we can do it over our phones while binge-watching Real Housewives or standing in line at the grocery store. In fact, most dating-related conversations take place over the phone.

So what are some traditional dating “rules” you can kiss goodbye? Start here:

Letting the man ask you out.

It’s 2015, not 1952. Women and men compete for the same jobs and make decisions about what kind of life they want to lead. So why should dating be stuck back in the dark ages? Instead, ladies – it’s time to take some control and ask guys out. It’s incredibly easy to do with dating apps, and it’s no pressure.

Looking for romance over everything else.

I’m not saying romance is dead – in fact, it can be better than ever. But we need to recognize the difference between lust at first sight and real love. Attraction is great, but if someone sweeps you off your feet it doesn’t mean a lasting relationship – that is only built over time. So try to say yes to more second and third dates before you dismiss someone because of “lack of chemistry.” Chemistry grows stronger, too.

Letting the man take the lead.

Again, it’s 2015, so there’s no need to check yourself at the door and put your own needs on hold to wait for “cues” from your date about where the relationship will go. You have a say, too. Speak up. If you’re looking for long-term, don’t betray your own feelings by saying you’re fine with something more casual. You have an equal say in what you want, so make sure you take it.

Acting like you don’t care.

Playing the “cool girl” is not a path to success. Sooner or later your inner freak will come out, and that’s a good thing. Nobody is an emotionless void – we all have feelings and reactions, and it’s okay to show them. We’re not robots, and the more we embrace our feelings, the more intimate we can be in relationships.

Everyone you know is talking about online dating. Most of them have tried it. You've thought about joining a site or downloading the latest app, but you're not quite convinced digital dating is for you.

Justin McLeod, CEO of Hinge, has something to say to you. A few somethings, in fact. He recently wrote a piece for Business Today on the benefits of online dating. If you've considered logging on for love but haven't taken the plunge yet, here's why you should.

1. It's easy to get started. There's no excuse for not signing up when signing up is so easy. Socially-driven apps, like Hinge and Tinder, don't ask you to fill out a lengthy profile or answer an SAT exam-worthy series of questions. Instead they link directly to your Facebook account, automatically populating your dating profile with info from the social network. “This way,” McLeod writes, “interested people get to check out a bite-sized version of your personality without writing you off as not their type.
2. Quality trumps quantity. Online dating offers a curated selection of potential dates, designed with your compatibility in mind. “Instead of having to wade through a sea of random profiles until you get lucky and find that elusive perfect someone,” says McLeod, “it can bring what you want to see.” And while a dating service is showing you people you're likely to be interested in, it's also filtering out the bad matches. The algorithms don't get it right every time, but it's still a perk that doesn't come with real-life romance.
3. Conversation starters come standard. Say you meet someone on the street, or during your commute home from work. Starting a conversation can be difficult, not to mention intimidating, when you know nothing about each other. But online, where you have access to a profile and photos from a person's life, you have built-in subjects to spark a conversation. Find something that intrigues you and inquire about it.
4. You're in control. No more waiting around for someone to approach you. No worries that a complex schedule will prevent you from meeting new people. No relying on a friend to arrange a blind date they promised to set up, and keep forgetting. Online dating lets you search for and communicate with potential dates any time, anywhere, with no reliance on third parties. “Moreover,” McLeod adds, “responses are generally quicker and easier to follow up on online.”

What are you waiting for? No more excuses.

Online dating sites have long wrestled with replicating the experience of dating in real life.

Offline, the love of your life may find you at any moment. You could be standing in the produce section of the grocery store, wondering how to tell if a cantaloupe is ripe, when suddenly an attractive stranger appears to help you pick. It's all about serendipity.

Online, dating feels calculated. You'll never randomly bump into The One. But if U.K.-based Tab has anything to say about it, serendipitous meetings could soon be a part of your digital dating life.

Tab isn't a dating website. It's not a trendy new mobile app. In fact, it's a browser extension for Chrome. Every time a user opens a new tab, they're shown a potential match. If they're not intrigued by what they see, they simply carry on with business as usual. If they do feel a spark, they click a heart button. Mutual “hearts” are connected.

"Imagine you could bump into the love of your life on any corner of the Internet, just like in real life," Shib Hussain, one of Tab's co-founders, told Fast Company. "It was a light bulb moment. We were discussing how online dating is actually pretty time consuming, regardless of what platform."

“You have to actively look for people, switching from ‘not looking’ to ‘I am looking.’ And this isn’t how it is in real life," he said. "You just bump into people and it just happens."

Tab works its magic based on the profile users fill out during sign-up. The fledgling company is also testing out a more intriguing concept: matching people based on the types of sites they visit. It sounds ripe for a debate about online privacy, but the idea is interesting nonetheless.

Productivity gurus may also find fault with the extension. Tab is aimed at users over 25 who are trying to find a healthy work-life balance, but it may be hard to focus on the work part if life interrupts every time you open a new tab.

Hussain says Tab is trying to combat that issue with a simple, clean aesthetic. The design is intended to give users information quickly, with minimal annoyance or distraction, so they can get back to their busy days (and all the other tabs they have open).

So far Tab has launched in beta in the UK, and hopes to go live in the US later this year. A mobile version could also be on its way in the future.

Next time you think “I would never be stupid enough to fall for an online dating scam,” think again. According to an FBI report, Americans lost over $85 million through online dating and romance frauds last year.

It seems like common sense not to give money to a stranger you met online, but that $85 million tells a different story. The FBI's Internet Crime Complaint Center (IC3) had a busy year in 2014 and o ne budding crime trend stood out: the increased use of social media to perpetrate frauds.

“Over the last decade, the growth and popularity of social media has increased,” says the FBI report. “Social media has revolutionized the way people interact with others and has become an integral part of life for people of all ages. Criminals have exploited social media by phishing for unwary users to fall victim to their scams.”

IC3 complaint data shows 12% of the complaints submitted in 2014 contained a social media aspect, including online dating scams. Women over 40 were the worst-hit demographic, with total losses of $68,529,135. Men over 40 followed, with losses of $13,766,588, then men and women 39 and under, at $4,417,280.

The amount lost to romance scams averaged out to a whopping $14,000 per complaint.

In one particularly common scheme, scammers assume the identities of military personnel and pretending to seek relationships online. Once they've made a digital connection with someone who falsely believes them to be trustworthy, the criminals present convincing scenarios involving family tragedies, severe life circumstances, and other hardships in attempt to solicit money.

In most cases, scammers exploit their victims' personal information using compromised accounts or social engineering. The FBI offers the following advice to online daters:

• Be wary of individuals who claim the romance was destiny or fate, and you are meant to be together.
• Be cautious if an individual says they are in love with you and cannot live without you, but need you to send money so they can visit you. If you do not send money or otherwise try to help, they will claim you do not love them.
• Fraudsters typically claim to be from the United States (or your local region), but are currently overseas, or going overseas, for business or family matters.

If you see any of these signs, especially if you see more than one happening concurrently, beware. You could soon be contributing to that $85 million dollars.

A recent article in Marie Claire surveyed single men across the U.S. to ask them about the online dating profiles they come across, and what they felt women lied about most when writing their online dating profiles.

The number one thing guys think women lie about is their looks – whether it’s their weight, “athleticism,” height, or even whether or not they've posted an old picture from five years ago. Enough women have used tricks to make themselves look more “attractive” – from using old photos to Photoshopping their features to avoiding posting full-body pictures – so that men are automatically suspicious of how they portray themselves physically, and what they might be hiding. So ladies, no more cover-ups. Include recent photos, and a body shot as well as headshots. Since there are also studies on the wide range of taste men have, you should show off your “flaws” - likely, it means more dates.

Men also believe women lie about their age. Let’s face it – I think this happens for both genders, especially for men who want to date much younger women. There is an age bias in online dating, which contributes to this phenomenon, but perhaps we should all do a reality check. Do you really want to admit you lied about something so fundamental when you meet in person, especially if you really like the guy? It pays to come clean from the start, so trust won’t be an issue.

Men are also weary of women who post that they love their independence – and include lots of photos with their girlfriends as proof. If you describe yourself as "not clingy," the first thing a man will wonder is – how clingy will she be? Instead of saying this in your profile, talk about the trips you’ve taken or the things you like to do. There’s no need to prove your independence if you have it.

Perhaps thanks to the movie/ book “Gone Girl,” men also get suspicious of any woman who describes herself as “laid-back.” They immediately wonder if she’s very sensitive or highly reactive. Same thing with women who describe themselves as successful – if they have to say it, are they really? (Plus, men tend to lie about their own success.) Again, it’s best to avoid defending yourself to someone who has never met you.

The last and most important thing to note is that men don’t believe it when women say they want a “casual” relationship. When they take this statement at face value, often times, the women end up wanting more, so they avoid women who write this altogether. The important thing to remember is – be honest. If you want a relationship, you shouldn’t be afraid to admit it. In fact, it will help you weed out the ones who don’t – because you won’t succeed in changing them.