Zoosk Highlights Photo Verification In New Campaign

Zoosk
  • Monday, July 13 2015 @ 08:10 am
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  • Views: 2,146

Is there an online dating downer worse than finding out your new flame looks nothing like their profile picture? Total letdown, right? As online dating offenses go, it's high on the list.

Zoosk devised a solution to this all-too-common problem back in 2014. The feature, dubbed Photo Verification, confirms the authenticity of members' profile photos. If your photos pass the test, you receive a green Photo Verified badge.

Photos are verified under the Verification section (surprise) of your profile. Select Verify Photos and you’ll be prompted to record a short video of yourself. Zoosk’s moderators review the video and, if they feel your photo is an accurate representation, you'll receive an email letting you know that your photos are verified. The badge will automatically be added to your profile and your video selfie remains private.

The Photo Verification feature made Zoosk the first company to address this prominent online dating concern. With its launch came newfound levels of transparency, increased trust between online daters, and better first-date satisfaction.

“One of the most important concerns of online daters is going out with someone who doesn’t really resemble their profile picture,” said Shayan Zadeh, co-founder and CEO of Zoosk. “By innovating a system for our members to validate the accuracy of existing profile photos, we believe we can create better first-date experiences that will lead to lasting relationships.”

Photo Verification will now take a starring role in Zoosk's “First Comes Like” advertising campaign. “The message from our last campaign was successful in differentiating us from other sites,” Katherine Knight, brand manager for Zoosk, told Marketing Daily. “For our new campaign, we wanted to build on that and take it to the next level.”

The “First Comes Like” initiative highlights the fact that building a lasting relationship requires time, and that “love at first sight” is rare. In one ad, a woman uses Zoosk's mobile site while a voiceover explains the message of the campaign. Another 15-second spot hones in on the photo verification feature, showing a man trying to identify his date in a crowded coffee shop using the Zoosk app.

“Everybody wants love to be a big, huge fairy tale. But the reality is, before all that can happen, you have to fall in like first,” said Tony Zimney, creative director at Muh-tay-zik Hof-fer, the agency that created the campaign. “Each one of our spots highlights this moment of like.”

The commercials will begin airing nationally in the beginning of July.

Are You Dating an Extrovert?

Tips
  • Sunday, July 12 2015 @ 07:48 am
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  • Views: 1,661

Extroverts – those people who thrive in social situations – are really fun to be around. Many of us enjoy their company and find a sense of relief that someone else can steer the conversation and be entertaining at parties, but when it comes to dating an extrovert one-on-one it can be a little intimidating, especially if you’re an introvert or somewhat shy.

If you are attracted to people with high energy who typically seem “on” – who love to be the center of attention and make others laugh – it can be challenging. After all, you are attracted to their energy and enthusiasm, and the way an extrovert can draw people in. But you might also find yourself feeling isolated or overwhelmed when you are dating him/ her. Maybe you find yourself retreating into solitude at parties or wanting to spend less time socializing and more time just staying in for the night.

So how do you approach dating an extrovert in a more balanced way when you don’t want to be social all the time, and your extrovert is not so happy to stay in and cook dinner as much as you are?

There can be a happy medium – it just takes some effort and understanding from both of you. Here are some tips:

Decide your level of comfort in social settings. Do you feel pressured to be social by your date, or are you attracted to a man who can coax you out of the house on fun excursions or adventures? Most of us lie somewhere in between the introvert/ extrovert spectrum – so know how much you are willing to go beyond your comfort zone, and when you need to take a step back and regroup. Everyone will be different, so don’t feel pressured to do things that lead to feeling resentful. State your boundaries.

Pay attention to communication. Don’t ignore your feelings if you think he’s not paying enough attention to you or if he thinks you don’t understand him. Acknowledge your differences instead of trying to prove the value of your own point of view to each other. You can both get your needs met, as long as you both know what they are.

Go your own ways. Sometimes he might feel like going to a party when you don’t. Instead of dragging yourself to it and feeling resentful, allow him to go on his own while you enjoy a nice quiet night on your own. Then you will both feel more connected when you see each other again.

Check in with each other. Sometimes extroverts need more down time, and perhaps she gets quiet when she’s alone with you. There’s no need to feel anxious that you’re not entertaining enough or that she’s bored by your relationship. Everyone needs time to recharge – and she feels safe doing that around you.

 

Bethenny Frankel's Dating Advice Will Either Make You Nod Or Rage

Tips
  • Saturday, July 11 2015 @ 07:04 am
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  • Views: 1,322

Maybe you love her. Maybe you hate her. Maybe you don't even know who she is.

I, with an appropriate amount of embarrassment, must admit that I do know. Bethenny Frankel is a “Real Housewife” with a famously volatile love life and a famously ineffective filter. Let's just say “frank” is in her name for a reason.

In keeping with her outspoken ways, she's vocal about dating advice and has what I'll call “polarizing” opinions on the subject. In her recent dating manual, I Suck at Relationships So You Don't Have To: 10 Rules for Not Screwing Up Your Happily Ever After, she writes "Here’s my confession: I suck at relationships. I find relationships to be just about the most impossible thing in the world and I’ve done so many things the wrong way that I’ve become, strangely, a sort of expert at what not to do."

With that in-your-face intro, Frankel proceeds to dole out advice and opinions that will either have you nodding in agreement or turning red with rage. There's no in between.

For example, she believes “playing games” can be beneficial to a relationship. "A little cat-and-mouse is really necessary,” she told Refinery29, “because the bottom line is, the least interested party always wins — in business and relationships and life.”

When it comes to gender roles, she has brazenly traditional ideals. "I'm okay with the money gap, but men need to feel in control," she told PEOPLE. "There's nothing more emasculating than a woman pulling out her credit card. I don't care how women's lib we are."

Frankel makes her feelings about the sexes clear with chapter titles like “Understand the Man” and “Master the Catch and Release.” Men and women are from two different worlds in her mind. She even refers to men as “the other species” to Refinery29. Unless you accept those differences and learn to understand them, Frankel says “you’re never going to be happy.”

She's also a serious critic of online dating. The only way to meet romantic prospects according to Frankel is to look around and stay open to experiences. It's not the wrong way to find love, but surely it's not the only way, right? Right?

If you think her advice sounds like something out of The Rules or Men Are from Mars, Women Are from Venus, you're not far off. There's a definite old-school vibe to it, but Frankel is confident that her advice is just as applicable now as it was two decades ago.

The subject is ripe for debate. Is she onto something, or are her opinions painfully outdated? Right now you're nodding or raging. Which one is it?

POF.com Website goes Responsive

POF (Plenty of Fish)
  • Friday, July 10 2015 @ 11:31 am
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  • Views: 2,612
POF.com

Plenty of Fish announced on July 1st that POF.com now is a responsive website. With regards to websites, the term “responsive” refers to the websites ability to change the layout of the site on the fly to better accommodate the screen size the person is using to view the website. For example someone viewing a website on a laptop could see a site that has multiple columns with a lot of text and images. When someone views the same website on their phone it most likely would be one column with less images and a bigger text font used to make reading easier. There is more to responsive but that is the basics of what it does.

Before it was responsive POF.com would serve the same webpages for mobile as desktop. This wasn’t bad on a tablet as the dating site is very usable on this size of screen. On a phone though a user would have to scroll around the screen to see different parts of the page. Going responsive allows mobile users to have a more app like experience when using POF.com.

For more on this very popular dating service please read our POF review.

Thinking of Dating your Friend’s Ex? Ask Taylor Swift and Kendall Jenner if it’s a Good Idea.

Celebrities
  • Friday, July 10 2015 @ 07:28 am
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  • Views: 1,488

The ongoing feud between Kendall Jenner and Taylor Swift has emerged recently in the press. Apparently the singer still feels betrayed by her one-time friend, and Kendall isn’t acknowledging she did anything wrong by dating Swift’s ex-boyfriend Harry Styles.

“Harry’s always been the biggest issue between them,” according to a report by OK! Magazine. “Taylor thinks it was completely disrespectful for Kendall to be hooking up with Harry after he broke Taylor’s heart.”

Dating a friend’s ex has always been a thorny subject. Does your loyalty to your friend mean that you never cross that particular boundary, even long after they have split? Or should you cast aside your grievances with your ex so that it’s not an issue if your friend ends up dating him?

When two people have split, they are free to make their own decisions, including who they decide to date. Some people are more reluctant to risk friendships than others. Some are more motivated by their passion, so they end up choosing risk because the feeling of love will outweigh the bonds of friendship.

If you are considering dating your friend’s ex, there are several things to consider first – because remember, once you start down that road, you can’t really turn back:

How strong is your friendship? Have you known each other for years, seen each other through break-ups and hard times, or are you relatively recent buddies, or hang out with the same group of friends on the weekend? The level of friendship matters – you’ll feel more loyalty towards someone you have known a while, so you might not want to risk the friendship. On the other hand, if she’s more of an acquaintance, you might not feel bad letting the friendship go.

Are you motivated only by passion or chemistry, or something deeper? Is this just a flirtatious chemistry between the two of you, or are you just curious to see what he’d be like? If so, you might want to reconsider dating your friend’s ex. Think about the pain you might cause her just because you want to act on your impulses. There are plenty of other guys out there.

Have you discussed your feelings with your friend? Maybe you are drawing conclusions that are false. Maybe she wouldn’t mind you dating her ex, or maybe she would and you are giving her the opportunity to vent. Admitting your feelings to your friend is an act of courage and respect for the friendship – don’t hide and sneak around until she finds out. Own your feelings, and be open about what you want.

Are you willing to let go of the friendship? This is the tough question, because we want to have our friendships and love. But if your friend is hurt by your actions, you must allow her that space to grieve so she can heal. That means not demanding her friendship or understanding. Let her process her pain. Maybe she will want the friendship in the end, or maybe she won’t – ultimately, when you make that type of choice, it’s up to her to decide what to do.

You Regret Sending that Text – Now What?

Communication
  • Thursday, July 09 2015 @ 07:22 am
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  • Views: 20,405

It happens in dating – you meet someone, you exchange numbers or friend him/her on Facebook, and then you want to reach out. Maybe you can’t stop thinking about him, or maybe he left a good impression when you first spoke. Regardless, let’s say you’ve had a few drinks and you’re feeling pretty fearless.

Next thing you know, you’ve sent a flirtatious text to someone you don’t even know that well. Maybe you are feeling more fearless when a couple of minutes goes by with no response, so you send another, flirtier message.

Soon, you’ve sent five messages with no response, and now you are sending yourself into a tailspin of negative self-talk. What is wrong with me? You ask. Why isn’t he texting me back?

At some point, likely the next day when you are picking up your phone to go through your emails, you look back on those texts you sent and cringe. Then the negative self-talk increases. Why did I have to text him so many times? What is wrong with me? Why did I text him at all?

We all do things we regret. Not every social encounter where you feel attracted to someone is going to result in a date. And there is a lot of pressure involved in reaching out to someone you don’t know – what do you say? Will they get your sense of humor? These anxieties we harbor make it much easier to communicate when we are not “in our right minds” – so to speak. Maybe you should have waited to reach out until the next day, or maybe you should only have sent one text instead of five. But what’s done is done, and it’s important to move past it.

Instead of feeling embarrassed and ashamed, it’s time to understand that communication slip-ups are part of the dating process. We all make mistakes. We misunderstand each other. You in all likelihood have received drunk or regrettable texts from other guys, too.

There is nothing wrong with making yourself vulnerable or expressing your interest in someone else. But when you obsess over a mistake, you are preventing yourself from moving on. Instead, you get wrapped up in your own patterns and behavior. But really, we should all take ourselves a little less seriously, and take respect and caring for others a little more seriously. In fact, extending compassion and kindness to your dates who just weren’t right for you – whether it’s because they drunk texted or you just aren’t into them – is the way to a better dating environment for all.

If you regret sending that text, make the decision to accept your mistake. And understand that just because you didn’t get the response you were after, it doesn’t mean you suck at dating and you just shouldn’t bother. In fact, it’s good to remind yourself in these moments of all the things you are – a good person, smart, kind, and respectful. Dwell on these positive self-talk messages for a while, and again, extend that kindness and forgiveness to others. There’s no need to be snarky in your own dating life.

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