Tinder

How to use the Bumble SuperSwipe

Dating apps are not only looking to differentiate themselves in a crowded market, they are trying to find ways to monetize without alienating customers. And now, female-friendly app Bumble is taking a leaf out of Tinder’s playbook and adding a new feature called SuperSwipe, similar to Tinder’s Super Like.

SuperSwipe allows users to call attention to someone they are really interested in, by clicking a heart on the chosen profile before swiping right and hoping for a match. The benefit is that your SuperSwipe can see that you’re interested before he swipes left or right, which hopefully increases your chances of matching with him.

Super Like on Tinder is very similar; your potential match can see that you’ve chosen to Super Like him in advance. Super Like is also only available via the app’s premium service, and it seems Bumble is following suit.

The new features of Tinder Gold!

Tinder introduced swiping to the dating app world and online dating has never been the same. Now, the company is striving to evolve beyond its image as a hookup app and deliver more value to its customers through its premium services and new features.

The latest offering is Tinder Gold – a premium service (as is Tinder Plus) that allows members to see who has swiped right on their profiles in advance. This allows users to eliminate the guesswork involved in whether or not their matches already “liked” them before they make a decision to “like” them back.

According to Tinder, it will also speed up the process of finding a match, because you aren’t waiting around to see if someone you’re interested in swipes right on you, which can be a big time suck in online dating.

It’s been a whirlwind week in the online dating world.

First, Badoo launched a feature to help singles hook up with their celebrity crushes… well, almost. A new search feature uses facial recognition technology to match users with dates who look like their favourite celebs. Among the most searched-for famous faces so far are Kim Kardashian West, Justin Bieber, and Robert Pattinson.

“People are looking for quick, fast, easy ways to start connections,” said Badoo's Miles Norris to the BBC, “and if the way someone looks is a good onboarding to that, then we want to make it easy for them.”

Match is one of the oldest names in the online dating industry, but its strongest asset is a much younger name in the biz: Tinder.

As the stigma around online dating fades, the industry is experiencing rapid growth, particularly in the Millennial segment. Pew Research estimates that use of online dating sites among young adults (ages 18-24) nearly tripled from 2013 to 2016, rising from 10 percent to 27 percent, and opening a major opportunity for Match Group to expand its market share.

Match owns Tinder, the leading dating app for Millennial singles. By placing the majority of its focus on growing Tinder, Match Group hopes to secure its position as the digital match-maker of future generations.

Are you single and do you love to travel? Delta Airlines is hoping so, because it just launched a marketing campaign with Tinder to promote its worldwide destinations to adventure-loving singles.

Delta commissioned artist Andrew Rae and advertising firm Wieden + Kennedy New York to create photo murals of several enviable travel destinations for people to use as backdrops for taking selfies. Rae painted funny and hip illustrations alongside each exotic scene. (The airline commissioned this project specifically in New York.)

The vibrant and colorful backdrops are on a brick building in Williamsburg, Brooklyn, so singles can take pictures with their phones, upload the pics to their Tinder profiles, and declare themselves jetsetters without actually traveling to the destinations. It’s a bit tongue-in-cheek and offers daters a new way of promoting themselves over the dating app.

Online dating companies are thinking outside the box, thanks to the flooded app market and growing consumer base. Popular dating apps Tinder and Hinge are now offering wedding competitions to users who meet through each of their respective dating apps.

Tinder announced that it would offer to pay $100K towards the cost of an LGBTQ wedding for a couple who met through the app. The move was a nod in honor of Pride Month in June.

Tinder launched a new feature last year to include “transgender” as a gender choice, along with almost 40 other options with which users can choose to identify. The company saw an additional 250,000 new matches made as a result of the inclusion, and now, they want to encourage one lucky LGBTQ couple to tie the knot. Tinder also discovered via a recent study that these users are more likely to want a serious relationship, rather than a hook-up. According to an article in Elite Daily, the large majority of gay users (66.4 percent) and lesbian users (62.1 percent) agree that using Tinder will lead to a long-term relationship.