While POF has garnered a lot of attention over the years for its free online dating service and hook-up potential, its founder wants to get back to basics and is focused on the goal – finding people matches for the long-term.

POF does have an advantage over other dating sites: namely, its user base. With 70 million registered users all over the world, it can rightly call itself the largest online dating site. Three and a half million people log on to the site every day to look for matches and communicate with others. The company also estimates that over one million relationships a year begin on its website.

What does this mean for daters? For one thing, the sheer numbers POF draws from memberships means the company can determine how people date from country to country, including their cultural preferences and overall approach to dating. They’ve found that while daters in the U.K. largely embrace online dating, the rest of Europe is a bit behind. They can focus on areas of growth and potential.

POF began in Canada, but the U.S. is by far its biggest market, followed by the United Kingdom, Canada, Brazil and Australia.

“People in the United Kingdom will wear turtlenecks in the photos they send,” POF founder Markus Frind told The Provence, commenting on the cultural differences of dating he’s witnessed through the POF user base. “Women are way more aggressive in Brazil. They initiate as much as men.”

POF was started in 2003 when Frind was working for another technology company, and created the dating site in his spare time. He ran the company out of his apartment for five years until it reached ten million in annual revenue. Today he employs about 75 people in a large office space in Vancouver, and since POF remains a free service for daters, most of the revenue generated is from advertising.

Though Frind won’t disclose how much revenue his private company makes, he has put aside $30 million for acquisitions and intends to keep growing. In September of last year, he bought speed dating company Fast Life, hoping to add value to his online dating service by getting into singles events.

And as for success stories? Frind met his own partner through work, not over an online dating site. But he has gathered some success stories resulting from POF matches, including a young married couple who met each other five years ago on the site.

With its popularity unwavering, POF is focusing its efforts on technology and growth. The goal according to Frind is still to help people find long-term relationships.

According to a new study, 50% of couples will have met online by the year 2031.

As it stands, roughly a third of married couples today have met online, and the numbers keep growing. New research by eHarmony found that in the near future 38% of couples will have met online or through a matchmaking service, and by 2040, about 7 in 10 couples will have met online.

People seem to be pulling away from meeting people at bars or parties and instead looking to a bigger pool of candidates online. The research shows that more people have access to the Internet, especially with the rise in popularity of smartphones, which has led to more people taking advantage of online dating services and apps. Internet usage in general has doubled in the past decade among those aged 18-64, from about 43% to 88%. More than half of online daters use smartphones to interact with their matches and online dating services.

According to eHarmony's study, those aged 55 to 64 are expected to have the biggest online dating boom, with a 30 percent increase between 2013 and 2030 - from 1.87 million to 2.41 million.

Romain Bertrand, marketing director of eHarmony, told the U.K.'s Daily Mail: "In the decades to come, online dating will not only be an efficient way to meet a partner, but will be by far and away the most common way that couples meet and initially communicate. One of the most significant developments we've seen at eHarmony is a substantial increase in the number of people who access our site on a smartphone or tablet device, which now stands at about half of all our members."

Part of the growing popularity of online dating stems from the fact that fewer people are meeting potential long-term partners through work or school. Since 2007, the number of couples who met through work or school has dropped from 18% to 12%. One explanation for this could be the rise of smart phones and dating apps like Tinder, which are easy to use and provide a convenient and fast way to meet new people. Young daters aren't necessarily ready to get involved in a serious relationship while they are in school, so online dating provides a viable way to meet people after they leave campus.

As for those who meet at work, there is a risk involved, especially if the company has a no-go policy on workplace relationships. Also, it's a lot more appealing to get involved with an online date than with a co-worker you will still have to see every day should things go badly. Online dating provides more options.

If the state of dating in America in 2014 was summed up in one word, it would be "open-minded."

ChristianMingle.com and JDate.com have teamed up for the second year in a row to bring you inside information on what it means to be single and dating in the United States in the 21st century. The second annual State Of Dating In America report explores the ever-evolving public opinion on sex, infidelity, gender roles and other controversial issues. It also delves into the ways mobile technology is affecting and changing societal norms of courtship and relationships.

"In today's modern world there are so many factors contributing to blurred lines and mixed messages when it comes to dating and relationships," says Rachel Sussman, a Marriage and Family Therapist and Licensed Clinical Social Worker who partnered with ChristianMingle and JDate to analyze the findings of their study. "I see clients every day who are struggling with how to navigate muddled waters in a new or long-term relationship, and this study by ChristianMingle and JDate confirms these issues exist across the country."

The big news coming out of those muddled waters this year is that singles are becoming more and more open-minded when it comes to gender roles, dating expectations and infidelity. Singles have accepted that infidelity isn't always a black and white issue. Shades of gray are an inevitable part of being in a relationship:

• 86% of men and 92% of women consider having sex repeatedly with another person to be cheating.
• 82% of women and 56% of men believed sexting or online flirting is infidelity back in 2013. But this year the number of women who believe that flirtatious messages count as stepping out dropped significantly to 86%, while the number for men dropped slightly to 51%.
• In 2014, 90% of women agree that passionately kissing someone else is cheating. In 2013, that number was 100%. Men's opinions reflected women's shifting views: 86% considered passionate kissing cheating in 2013, compared to 75% in 2014.
• Cheating isn't always a dealbreaker. Nearly a quarter of singles say they would consider marrying someone who is unfaithful to them while dating.

Attitudes toward gender roles are also evolving in major ways. Fewer men believe that they should be the primary breadwinner in a relationship, and fewer men believe it's their duty to pick up the tab on a date. We are, apparently, increasingly confused about whether or not we're actually on a date or just hanging out with someone casually, but we're also increasingly open to the idea of dating online.

94% of respondents say online dating expands their dating pool. Two out of three singles know people who've met through online dating. And 85% of singles say they believe online dating is completely socially acceptable.

For more information on the dating sites which conducted the survey you can read our Christian Mingle review and our JDate review.

If you've been single, chances are you've also had a few bad dates. Unfortunately, sometimes a bad experience is enough to turn someone completely off of dating. I've heard many women complain, "I just can't meet any good men in this city, so why should I bother?" I live in L.A., and while dating can be a strange thing to navigate here, there are certainly many people looking for love just like you.

So what do you do to bounce back when dating can feel like a waste of time? Bad dates happen. But this doesn't mean that all dates are bad. Think of it this way - some people you hit it off with and share instant chemistry. With others, you might feel a spark of interest or curiosity, and still others there's not much making you swoon. In other words, there are lots of gray areas. Not everyone is going to be amazing, but then - not everyone is going to be horrible, either. Some may pique your interest when you're not expecting it.

You might feel otherwise if you haven't met anyone special, or if you've just experienced a string of bad dates. But this is the best time to kind of recharge and adjust your perspective on dating. Following are some tips to help:

Join a dating site with a friend. Have you ever asked a friend to take an exercise class with you to help inspire you to actually go? It works well with dating, too. If you're over online dating, it's a lot more fun to join a new site with a friend. You can check in with each other to see how often you're logging in and who you're meeting. You can edit each other's profiles. When you're in it together, you don't feel so overwhelmed or alone.

Go someplace new. Instead of meeting for coffee or drinks at the places you know as a first date option, try something new. I like to recommend active dates, like jogging or wandering around a gallery or walking your dogs together. Check your local online listings for what's happening, and explore together.

Agree to a second date with someone you weren't so sure about. Maybe one of your past dates wasn't so bad - he just didn't exactly rock your world, either. He's worth a second chance. Most of us enter relationships based entirely on chemistry, but this can be misleading. How many relationships started this way but fizzled out quickly? People are more complex and rich than we could ever know in one meeting. Take more time and get to know them. You never know what could happen.

What if you could meet, woo, and win your fiancé in just 90 days?

That's exactly what Chris McKinlay, a Boston mathematician, did in June 2012. McKinlay was good at math, but not so good where his love life was concerned. So he did what any enterprising mathematician would do: developed complex algorithms and used robot profiles to systematically sift through thousands of profiles on OkCupid to find his perfect match.

McKinlay was working on his PhD at UCLA in June 2012 when he first joined OkCupid. After answering 350 questions from the thousands available on the site, he discovered that he only had a compatibility rating of over 90% with fewer than 100 women. Six disappointing dates later, and McKinlay realized that something needed to change. He decided to apply his data skills to his dating life.

He began by creating 12 robot profiles that answered all of the questions randomly and used them to mine the survey answers of all women on the site. Then, armed with 6 million answers from 20,000 prospective mates, he used an algorithm to analyze the women he would like to meet. He limited his search to LA or San Francisco based partners who had logged on within the last month and clustered their personalities into two types that appealed to him most: "indie" women in their mid-20s and slightly older creative-types. After creating two different profiles for himself designed to target each cluster, he then answered the top 500 survey questions for each group.

The hack worked. McKinlay suddenly found himself with a 90%-plus compatibility rating with more than 10,000 women. Because OkCupid notifies users when someone looks at their profile, McKinlay designed software that would automatically view as many profiles as possible, prompting curious matches to initiate conversation with him. He received about 20 messages per day and went on 87 dates, but just one - the 88th - was special.

28-year-old Christine Tien Wang, an artist pursuing a master's in fine arts at UCLA, caught his attention and the two hit it off. They've been together ever since, surviving through Wang's one-year art fellowship in Qatar and McKinlay's admission that he'd used rather unconventional means to meet the woman of his dreams. "I thought it was dark and cynical," Wang told Wired. "I liked it."

McKinlay maintains that he was just doing "a large-scale and machine-learning version of what everyone does on the site," and unusual though his approach may sound, it's hard to argue with success. McKinlay and Wang are now engaged, and he has written a book to help others find spouses through online dating...it doesn't get much more successful than that.

Online dating, mobile dating, matchmakers, speed dating, personal ads, social networks, meeting through friends and family, and that most traditional way of meeting your match: drunk in a bar. There are so many options available to singles dating in the digital age that it's getting hard to choose. And somehow, even with all those opportunities in front of us, so many people still have trouble connecting.

What gives? Is one method better than another? Is dating online better than dating offline? Is it the other way around? Experts can't seem to agree on the subject, and the reason is surprisingly simple: there is no one-size-fits-all formula. All of our personalities are different, and all of our relationship goals are different, which means there's no one right way for everyone. Every method has its merits and its faults - it's all about finding what works for you.

Here are some of the pros and cons in the Online Dating vs. Offline Dating battle:

Online Dating:

• Pro: Millions and millions of singles have given it a try, meaning your chances of being introduced to someone you click with are astronomically higher. You can meet people outside of your geographic area and social circle that you would likely never meet otherwise.
• Con: With all those people, it can be an exhausting experience. Many singles have felt drained by online dating.
• Pro: One out of five relationships now start online. With so many success stories, something is clearly working.
• Con: Yes, people lie about things like age, weight, height, income, and marital status. It can get frustrating after a few bad dates.
• Pro: It's available 24 hours a day, from the comfort of your home. And it's efficient - many sites will even help you find compatible matches using scientifically advanced algorithms.
• Con: It's easy to accidentally target your search criteria too much. If you're too specific about what you're looking for, you might miss an opportunity to meet a compatible match.

Offline Dating:

• Pro: You probably have a social network in common, which makes you feel more comfortable. It's encouraging to know your date has already been vetted by family or friends.
• Con: But by being limited to your social circles and regular activities, you will meet fewer people.
• Pro: You can determine if there's real chemistry much faster if you're meeting in person. It's harder to fake a spark when you're not behind a screen.
• Con: You might be too shy to go for it in the first place. Rejection seems a lot more real when you're face-to-face.
• Pro: You can decrease the pressure by dating in groups or going out on casual outings with friends. Less official = less scary.
• Con: It's harder to tell if someone is into you romantically - or into the idea of a relationship at all - if it's not clear that you're on a date in the first place.

Your best bet? Try a combination of both. At the end of the digital day, that special someone could be anywhere.