Study says Half of Couples Will Meet Online in Next 20 Years

- Thursday, March 06 2014 @ 07:17 am
- Contributed by: kellyseal
- Views: 3,552
According to a new study, 50% of couples will have met online by the year 2031.
As it stands, roughly a third of married couples today have met online, and the numbers keep growing. New research by eHarmony found that in the near future 38% of couples will have met online or through a matchmaking service, and by 2040, about 7 in 10 couples will have met online.
People seem to be pulling away from meeting people at bars or parties and instead looking to a bigger pool of candidates online. The research shows that more people have access to the Internet, especially with the rise in popularity of smartphones, which has led to more people taking advantage of online dating services and apps. Internet usage in general has doubled in the past decade among those aged 18-64, from about 43% to 88%. More than half of online daters use smartphones to interact with their matches and online dating services.
According to eHarmony's study, those aged 55 to 64 are expected to have the biggest online dating boom, with a 30 percent increase between 2013 and 2030 - from 1.87 million to 2.41 million.
Romain Bertrand, marketing director of eHarmony, told the U.K.'s Daily Mail: "In the decades to come, online dating will not only be an efficient way to meet a partner, but will be by far and away the most common way that couples meet and initially communicate. One of the most significant developments we've seen at eHarmony is a substantial increase in the number of people who access our site on a smartphone or tablet device, which now stands at about half of all our members."
Part of the growing popularity of online dating stems from the fact that fewer people are meeting potential long-term partners through work or school. Since 2007, the number of couples who met through work or school has dropped from 18% to 12%. One explanation for this could be the rise of smart phones and dating apps like Tinder, which are easy to use and provide a convenient and fast way to meet new people. Young daters aren't necessarily ready to get involved in a serious relationship while they are in school, so online dating provides a viable way to meet people after they leave campus.
As for those who meet at work, there is a risk involved, especially if the company has a no-go policy on workplace relationships. Also, it's a lot more appealing to get involved with an online date than with a co-worker you will still have to see every day should things go badly. Online dating provides more options.