Millionaire Match has been in business for over 14 years and since then they have had almost 2.5 million members sign up. You can access MillioniareMatch.com via their website and also on dating apps for iOS and Android mobile phones.

They recently launched a new feature on the dating site called "True Selfies". This is a badge for a woman's profile that shows that she has at least one profile photo that have been verified makeup-free. This is to showcase that she is a natural beauty.

While the True Selfies verification is only available to women their are a number of other member verified badges available for both genders. Member's can have verified photo's, age, education and occupation. Of course we shouldn't forget, members can also be verified as millionaires. All of these verifications require you to send certain documentation to MillionaireMatch.com so they can confirm the information in your profile.

To find out more about this sugar daddy type dating service please read our Millionaire Match review.

PlentyofFish might not be making headlines the way Tinder has in the past few months, but its growth continues to be one of the online dating industry’s biggest successes. The company has announced that it hit the 100 million user milestone recently, and also revealed that it’s been a profitable company from its beginning, now with a $100 million run rate predicted for 2015.

POF has relied on a mixture of ads and premium subscriptions for revenue since 2008 (prior to this, ads only). In the last three years however, the company’s user base has shifted from primarily desktop computers to 80-85% using their mobile devices to access their accounts. Other traditional online dating sites have noticed the same trend of their user bases from desktop to mobile.

CEO Marcus Frind admits to website Business Vancouver that “finding love on a desktop computer is quickly vanishing.” Really, the appeal and ease of online dating makes more sense on a mobile device, which can be accessed anytime, anywhere. Mobile access means more users logging in and engaging with each other, a necessity for the longevity of any online dating service.

Frind said: “Since our shift to mobile we’ve seen rapid growth both in terms of users and revenue...Our revenue model has also evolved from one driven by advertising to one driven by paid membership, indicating that, now more than ever, singles are willing to pay for an enhanced user experience.”

For POF, that means their source of revenue has shifted to the mobile space and its premium service. An upgraded membership includes features like detecting when another user views a profile or when a personal message has been checked.

According to Frind, the user milestone and financial state of the company is significant in and of itself - and is no indication of his future plans, though he's never revealed this kind of data before. He’s not looking to take the company public, since he is the sole owner of POF. In recent years, the company also acquired speed dating service Fast Company to complement its offerings, but the main revenue source seems to be POF’s premium dating service.

POF has hit some bumps in the road since its launch back in 2003. For one, Frind refocused the dating site’s image, which had garnered a reputation of being primarily a hook-up site. With the facelift – which included focusing on the mobile app technology and re-branding the dating service for long-term relationships, not hook-ups - Frind seems to have found a winning formula.

The company, which used to employ only Frind, now has 75 employees, and doesn’t seem to be daunted by its mobile competition. POF is holding its own, despite a fickle online dating market.

For more information on this online dating service you can read our POF review.

There's something magical about springtime. After a winter of hibernation, everyone is ready throw on shorts and venture outside for the first time in three months, blinking and stumbling into the light like survivors of a disaster movie.

Unless, like me, you live in New York City and spent your first day of spring cowering under a blanket, watching snow fall outside your window and cursing the weather gods. It's not all shorts and sundresses yet, but come May sunbathing in Central Park will feel that much more glorious.

For those of you who didn't just get pummeled by snow, the flowers are blooming and so is romance. New data from Zoosk suggests that online dating rates go up in spring, meaning “spring fever” might be a very real thing.

Zoosk's data scientists analyzed 9.6 million conversations, over 850,000 signups, and over 66 million member sessions in search of scientific evidence for spring fever. Is it real? Is it possible to quantify the condition? Do people date differently in spring compared to other seasons?

By comparing the data of Zoosk members from the first two weeks of spring to the data from a month prior, Zoosk claims to have found “conclusive evidence” that spring fever is indeed a real phenomenon.

It began with messages. Zoosk reports that 34% more first messages are sent daily during springtime. After months of online food orders and Netflix being our only companions, it appears spring brings out our desire to connect with other humans again. And it's not just about quantity. The messages sent during spring are also “deeper” - meaning that each user in the conversation sends at least two messages. 28% more messages started daily in spring meet the criteria.

Of course, in order to get to the talking part, people have to sign up in the first place. And they do. Zoosk discovered an 11% increase in daily registrations in spring.

It makes perfect sense when you stop to think about it. This is, after all, the season during which most of Mother Nature's creatures feel a little extra frisky. And it's much easier to find the motivation to dress up and go out when you don't run the risk of developing frostbite by doing so. Not to mention that the mind is much more inclined to wander when you're looking at short sleeves and skirts, rather than knee-length down coats, clunky snow boots, and balaclavas. Dress it up all you want, but “bank robber” is never a good look.

Everyone in online dating talks about how important the profile photo is. We try to act like looks don't matter as much as what's underneath – and although that's true in the long run, you're lying to yourself if you think looks don't matter at all. Picture yourself shopping. You don't purchase the products with subpar packaging; you go for the ones that look nice, regardless of which one is actually better.

Like it or not, we are all judging and being judged online. As you attempt to craft the perfect online dating profile, you'll be tempted to post the most exceptional pictures you can find. Competition is fierce on online dating sites, so the quickest road to standing out is looking the best you can, right?

Wrong, according to mathematician Hannah Fry. In a TED talk Fry discusses the mathematics of love and offers several tips for finding that special someone. Like most of life, love is full of patterns, she says. Mathematics can be used to study patterns, and therefore mathematics can give us insight into love.

“How attractive you are does not dictate how popular you are,” Fry explains. “And, actually, having people think that you're ugly can work to your advantage.” She shares a graph from OkCupid that plots measured attractiveness against messages received in the last month. Immediately it becomes clear that being considered highly attractive is not a guarantee you'll receive many messages.

What matters more, surprisingly, is that you divide opinion. To make sense of it, imagine being on the other end of things. In the first scenario, you're interested in someone and you suspect other people won't be very interested in them. This is a good situation, because it means less competition for you and more incentive to reach out.

If, on the other hand, you think the person you're into will be highly sought after, you may feel less motivated to contact them. The thought of so much competition – and a high likelihood of rejection – is a strong deterrent.

So, if you use a terrible photo, people will be put off. But, if you use a photo that's too attractive, people may feel like they don't have a chance with you. The best strategy, then, is to go for something in the middle ground. You want to be attractive without looking like you're out of reach.

Fry advises to embrace the things that make you different – whether it's a scar or a receding hairline – even if you think some people will find those qualities unattractive. The people who like you will like you anyway, and the people who don't weren't a match in the first place.

When we talk about dating, it's often referred to as a game. We even call some people “players.”

But as much fun as games are, it isn't the most effective metaphor for online dating. Real success comes when you put your power suit on (mentally) and treat online dating like a business. You are the product, and the best way to sell that product is to run a strong marketing campaign.

Think of your profile as a sales pitch. The right one will attract the target customer and motivate them to make a purchase. Here are a few tips for writing a profile like a marketing guru:

1. Define the product. You can't sell something if you don't understand what that something is in the first place. What's your story? What's your personal brand? What are your most marketable qualities? Choose a few and optimize your profile to highlight them.
2. Define your audience. Who are you marketing to? Somewhere in your head, you have a vision of the ideal partner. Make that vision as clear as possible, then write your profile in a way that's designed to attract their attention.
3. Write a catchy hook. Email marketing is all about the subject line. If it's lame, no one will open the email and the message inside will never be read. Many online dating profiles also have a tag line feature. Make sure it stands out from the crowd and piques the reader's curiosity.
4. Stay on top of the latest trends. Marketers know the times are always changing and their strategies must evolve with them. You, too, are always changing. Make sure you update your profile regularly so it always presents the most accurate picture of you possible.
5. Test. A marketing guru is constantly pouring over metrics and analytics because it's the only way to determine the success of a campaign. Take a look at who is messaging you. Is it the kind of person you want to attract? If not, switch up your strategy and try again.
6. Keep it professional. You won't see many marketing materials with mistakes (and if you do, someone's probably getting fired). Use your spell check. Avoid negative language. Don't sound desperate. Keep it short, sweet, simple, and to the point. Remove all opportunities for your audience to see you as anything less than a great investment.
7. Create a call to action. A business fails if it never makes a sale, so after you've shown a customer how amazing your product is, ask them to buy it. Prompt your audience to take the next step. Try adding a “You should message me if...” section to your profile, or ask an interesting question that prospective suitors can respond to in a message.

This isn't to say that dating is all work and no play. Of course it isn't, and thinking of yourself as a product isn't a healthy long-term mindset. Instead, find the happy balance between game and business. That's when you become a success story.

Most of us know Gandhi’s famous quote: “Be the change you want to see in the world” – but how many of us practice these words of wisdom, especially when it comes to dating? More often than not, instead of seeing what we can change in ourselves, we are looking at our dates – judging and criticizing and wanting them to change.

Let’s face it – dating is rough. It requires patience, persistence, and a positive outlook. Again and again. And while you might feel more patient than Mother Theresa, it’s the part about persistence and keeping a positive attitude that’s hard to maintain. When we complain about how we’re not meeting any “good” men or women, or that people behave badly, or that online dating doesn’t result in a long-term relationship because it’s all about hooking up, we are perpetuating the stereotypes.

Dating doesn’t have to be fraught with bad behavior. It doesn’t have to be so hard. We just need to shift perspective a bit. You can’t control other people, but you can control yourself – your attitude, your outlook, your emotional reactions.

That said, you can start by looking at your own habits and where you can change. While you might think you’re the perfect date, chances are there’s room for improvement. If you’re not enjoying yourself, then why not see where you can change? Following are some small shifts to make to help change your perspective on dating from negative to positive:

• Be courteous to all your dates. Emma Watson was recently interviewed about her dating habits, and she thinks men and women should hold doors open for each other and both sexes should offer to pick up the tab. If we all are treating each other with respect and kindness, it makes the experience of dating a little better for everyone.
• Really listen. There’s nothing worse than trying to have a conversation while competing with someone’s phone. Social media and work emails can wait. Leave the phone off the table for an hour. Pay more attention to details. See what you can learn from the person sitting across from you, instead of obsessing over what else might be going on that you’re missing.
• Be curious. Everyone has a story. Even if you don’t see a romantic future in front of you after the first five minutes of meeting, ask questions and engage. People can be fascinating and multi-layered. What you see on the first date is only the tip of the iceberg. You never truly get to know someone if you don’t maintain a sense of wonder and curiosity about getting to know them.
• Cultivate your own sense of self. Being single is a magical time – you have the freedom to pursue whatever you want - to pursue your passions no matter how impractical, like learning Italian or kite surfing. Work towards a career goal. Travel. The more experiences you have, the more you get to know yourself, and the more you have to share with a future partner. This time is all about you – so enjoy it while you can!