Dating website Plenty of Fish (POF) has been making headlines recently for its longevity and user milestones, as well as its recent disclosure of financial information about the company. But thanks to the new anti-spam law in Canada, POF now has an unwanted headline that they have to deal with - the popular dating website has been ordered to pay $48,000 in fines for its email practices.

Canadians complained of Plenty of Fish’s marketing tactics, which launched an investigation by the Canadian Radio-television and Telecommunications Commission (CRTC) and the Competition Bureau into the company’s practices. Specifically, the agencies examined how the company handles commercial emails to subscribers.

According to the disgruntled users, POF sent them commercial messages without a noticeable “opt out” or “unsubscribe” feature. One of the key requirements in the law is that each commercial email contain an unsubscribe mechanism to allow recipients to opt-out at any time. Also, according to the wording of the law, the unsubscribe feature has to be prominently displayed and “readily performed.”

Plenty of Fish agreed to paying a $48,000 penalty and developing a new compliance program to address its problematic email practices. The compliance program will include training and education for staff, as well as corporate policies and procedures regarding email marketing.

The new anti-spam law has been in effect since last year, but the Canadian agencies have had their challenges in enforcing it because of how vast and pervasive the problem of spamming seems to be. Millions of spam emails are sent every day by spammers from all over the world. Experts argued that the Canadian Radio-television and Telecommunications Commission (CRTC) and the Competition Bureau were not equipped to handle such a pervasive issue.

The agencies however, are proving the critics wrong. The Competition Bureau recently alleged that rental car companies Budget and Avis engaged in false and misleading advertising when they failed to disclose numerous additional fees as part of their car rental promotions, including their email promotions. The Bureau is seeking $30 million in fines and reimbursement to customers. And the CRTC discovered that Compu-Finder, a Quebec-based corporate training company, sent commercial emails without consent and like POF, without proper unsubscribe mechanisms. The company was hit with a $1.1 million penalty.

CRTC notes in a press release that POF did not argue with the fine or the accusation, and hopes that by example, other companies will be inspired to change their own email spamming tactics. As for POF, the company continues to grow its subscriber base despite its setbacks, recently announcing its user base has grown to 100 million worldwide.

For most people, Tinder is, at best, a chance to find a date and, at worst, an amusing diversion when standing in line or when there's nothing good on Netflix. But for artist and hacker Matthew Rothenberg, Tinder is an opportunity for an art project.

The project is called Swipe Left, and in it he inserts imagery of drone strikes and drone strike victims into the dating app. “For most of my career I've explored how real people and communities interact with technology,” Rothenberg writes on his website, “and all the messy things that happen when they do.”

That's exactly what this project does, although “messy” is a strong understatement. Rothenberg drew a complex connection between Tinder use and drone strikes. “The interface of Tinder is consciously reductionist,” he writes on Medium. “You get a name, age, and (sometimes) a very brief bio. The decision tree is binary: yes or no (or in Tinder UI, swipe right or left). No winks, nudges, or ratings. No bookmarking to come back later for decision. You have to make a decision in order to move on.”

Every decision made on Tinder is final. Accidentally swipe left on the love of your life, and they're gone for good. But, Tinder reminds you, there's a new potential love waiting just on the other side of that swipe. They're available immediately. There's no time for regret, remorse, reflection – the cycle continues instantly, and users are left feeling fine about the fact that they just reduced an incredibly complex thing – love – to a painfully simple activity.

And then there's drone strikes. Part of the reason they are so controversial is “the sense of dehumanized technology,” Rothenberg says. The kill list looks remarkably similar to something else: a list of members who meet a series of criteria, a photo, their age, a brief bio. In the end it's a simple binary decision. Yes or no. Swipe right or swipe left.

In both cases, the computer mediated user interface provides a distancing barrier between the viewer and an action. The barrier creates a sense of separation and encourages quick action. So what happens when New Yorkers find “drone strikes images interspersed with their continuous yes-and-no swiping to Tinder matches of shirtless-ab-photos and Instagram-filtered-art-selfies taken in the MoMA rain room?”

Well, the “what” isn't actually important, according to Rothenberg. He is uninterested in which way people swipe, merely the fact that they have to swipe. “How viewers choose to react is far less interesting to me than the fact that they’ve been forced into this situation to begin with,” he says. Any reaction at all is a valid and interesting data point for the Swipe Left project.

Online dating services like eHarmony and Match have long touted the science behind their matching process, claiming that specially designed algorithms hold the secret to lasting love. But how accurate is this claim? That is, are people who join online dating sites finding long-term relationships easier to come by?

Not according to a recent study by a group of researchers from five different universities in the Midwest, South, East Cost, and West Coast. The authors found that online dating sites offer a different experience and more opportunities compared to conventional dating, but the success of these sites is not clear – namely, the matching algorithms haven’t proven their anticipated success.

“There is one fundamental problem with all of these algorithms,” Eli Finkel, a psychologist at Northwestern University who was one of the researchers for the study, told the San Francisco Chronicle. “They have set themselves up with an impossible task: They assume that they can take information from two people who are totally unaware of each other’s existence and determine whether they are compatible. That is completely false.”

According to the study, the algorithms are misleading, because research has found both similarity and “complementarity” – the basic tenants of online match-making – have little impact on relationship quality overall. Not to mention, people are confused about what they actually want. For instance, in some studies of speed dating, the participants’ ideas of the perfect match often don’t align with who they end up being attracted to in person.

This conflicts with a 2013 study from researchers at the University of Chicago, who found that online couples have happier, longer marriages - assumingly because of the matching process.

Online dating has been around for over two decades, but until recently (thanks to the soaring popularity of apps like Tinder) – was not something the majority of singles pursued. Now, the tables have turned. According to Match, 40 million Americans have used an online dating service. On top of that, a study in 2013 (funded by eHarmony) showed that almost a third of marriages were made through online dating. So why are researchers poking holes in the science now?

“He is debunking a problem no one believes exists,” OkCupid coFounder Christian Rudder told The San Francisco Chronicle. “We’re there to get you that first date. We do use math and we do get people dates.”

Real connection however, according to Finkel, happens with face-to-face interactions, or virtual ones, through Skype of Facetime – which aren’t part of the online matching process. Tinder for instance, doesn’t claim to make good matches, but it does the job of getting people more dates.

The study was conducted by Eli J. Finkel (Northwestern University), Paul W. Eastwick (Texas A & M University), Benjamin R. Karney (UCLA), Harry T. Reis (University of Rochester), and Susan Sprecher (Illinois State University).

To help promote the global launch of Tinder Plus, co-founder and soon-to-be former CEO Sean Rad has been in the news a lot lately. Recently, he hopped on Reddit to answer questions from the general public about Tinder, the launch of its new premium service, and what’s next for the company.

Because of the recent backlash about Tinder Plus, people were interested in the reasons behind the pricing of the new service - $9.99 for those under 30, and for those 30 and older, $19.99. According to Rad, “months of testing and thought went into the feature and price mix for Tinder Plus. We tested a broad range of prices and found that users that saw value in Tinder Plus were more than willing to pay at the existing price points.” He goes on to talk about Passport and Rewind, the two most-requested features offered in the new service, which allow you to check out people in other cities and also to reconsider someone you rejected before.

Rad also fielded questions on whether the app creates feelings of rejection – after all, you can be rejected with one swipe in less than a second on Tinder. Rad countered this question by explaining how Tinder works. People won’t know that you liked them unless they swipe right on your profile. “We call this the ‘double opt-in.’ Even if you don’t match with another user, there’s no certainty that they saw your profile.”

Tinder’s history holds a series of lucky accidents – for one, it was almost named Matchbox. The first version of the app didn’t even have swiping, Tinder’s signature feature. Co-Founder Jonathan Badeen explains: “I snuck it in a few weeks later and told everybody after it was released that they could swipe. The swipe was born out of a desire to mimic real life interactions with a card stack. When organizing cards you put them into piles. Swiping right fittingly throws the card in the direction of the matches…The swipe just made sense in this case and seems stupid simple in retrospect.”

One of the participants asked how the founders came up with the idea of Tinder, to which Rad replied: “…we had this obsession with breaking down the barriers in meeting people around you. We noticed that people grew closer to their small groups of friends but grew farther apart from the rest of the world in the process. We knew that if we could simply take the fear out of meeting someone, that we could bring the people closer together. And we've done just that.”

Please read our Tinder review for more information on this popular dating app.

So you're obsessed with Scandal. Or Game of Thrones. Or Better Call Saul. And you know that you really should spend your evenings with real-life people instead of fictional characters who are fixated on dragons and sleeping with their siblings, but somehow dating always seems to take a back seat to your television habits.

If a new Kickstarter is successfully funded, you may not have to make a choice. The project is called My Show Mate (possibly a play on “soulmate?”) and the tagline is “Because TV is too good to watch alone.”

The concept is simple, which is probably for the best because you'll be using it in short bursts during commercial breaks. If anyone even has those anymore. There will be no 100-question dating profile to fill out, simply a place for basic information like username, location and, of course, your favorite shows. If you click with a compatible TV match, there will be a chat feature to share feelings about a pivotal moment – just beware of spoilers.

The woman behind the idea is entertainment journalist and self-professed "hopeless showmantic" Angela Manfredi. “While thinking of ways to meet a great guy with whom I have a common interest,” she writes on the Kickstarter page, “I pondered the general checklist of couples' activities. Alas, many did not pertain to me.” Hiking, biking, skiing – none of the more active activities held any appeal. But “sharing a bowl of popcorn and chocolate-covered raisins while watching the season finale of Homeland” garnered an enthusiastic yes.

“I started thinking that other singles probably feel just as strongly about their favorite shows,” she continues. “That's the inspiration for My Show Mate, which brings singles together based on similar tastes in on-screen entertainment (or as I like to call it, screentertainment.)”

Ignoring that “screentertainment” is a terrible portmanteau, it's hard not to be at least a little intrigued by the idea of getting a date without leaving the couch. The Netflix/Tinder mashup was bound to happen eventually. That being said, it's also bound to get its fair share of criticism if the project moves forward. Someone will call it lazy, or will deem users unhealthily television-obsessed.

Manfredi already has a response to them. “We have seen proof - and lived the fact ourselves - that there's a need to express our feelings about the shows we're watching,” she writes. “The challenge and mission of My Show Mate is to enable members to do so with like-minded singles via a simple, elegant process.” If the ultimate goal of online dating is to connect people, it's hard to imagine a more instant bond than a mutual love or hatred of Olivia Pope.

Back in December of 2014 Zoosk abandoned their IPO and hired a new CEO Kelly Steckelberg. This month she did an interview with Fortune in which she discussed the future of the dating service and how she plans to turn it around.

Zoosk earned over $178 million and was profitable in 2013. In 2014 the company earned more than $200 million, but they again slipped into the red and lost money. For this reason they let go 15% of their staff and canceled the planned IPO.

With her eye on Zoosk being profitable again, this pass November Kelly switched Zoosk to a premium model. This means a subscription is now required for Zoosk members to send messages. It is still free to create a profile and search for other Zooskers though and this is the same model that other companies like Match.com, eHarmony and Christian Mingle uses. Zoosk also plans to introduce a number of other new features for their premium service to entice more users to pay. This includes a photo verification system and a badge to identify members who have been verified.

So far it appears the turn around of Zoosk (or at least the start of it) has been a success. Kelly Steckelberg says Zoosk will soon announced that the first quarter of 2015 was profitable.

For more on this dating service you can read our Zoosk review.