There is a free communication going on at eHarmony this weekend in both the United States and Canada. It starts today (Friday, Aug 14th) and runs till the end of the day on Monday (Aug 17th)

It is getting close to the end of summer and this might be the last free event before the fall. With the event, new and existing members get to communicate for no cost on the eHarmony website and app for 4 days. The dating app is available on iTunes and Google Play for both phones and tablets.

For new members all you need to do is signup for a free membership (no credit card required) and then fill out eHarmony's profile questionnaire. eHarmony is all about the matchmaking so the profile contains a number of questions that will probably take you about 30 minutes to complete. This is for your benefit as how you answer the questions determines who you will be matched with. eHarmony has over a decade worth of research going into their matchmaking algorithms and this has resulted with them matching a large number of men and women together. eHarmony's goal is to create long-term quality relationships. Free communication events at eHarmony do not include the viewing of profile photos, secure call (phone service), or skipping the guided communication process.

Our review of eHarmony contains lots of information about the dating site and app. If you would like to find out more before you signup this is a good place to start.

By now, we’ve all heard of the latest in cyber attacks; personal information from infidelity dating website Ashley Madison was stolen by hackers who have since threatened to expose its 37 million users.

However, information about what exactly was stolen – such as credit card information or social security numbers – is still a bit hazy. Ashley Madison customer service has, according to news website Inquisitr, provided customers with conflicting information about what was subject to the hack, namely because they don’t know what was stolen and sold or given to third parties. Some customers have been told that credit card numbers weren’t hacked, but others were told that third party credit card data was indeed hacked.

A few websites have emerged to help customers see if their personal data has been leaked, including a site “Was he on Ashley Madison,” (WasHeOnAshleyMadison.com). Customers of Ashley Madison and also of hacked website Adult Friend Finder could search through emails to see if theirs were compromised. However, as of July 31, that website was put up for sale, and quickly bought by someone looking to make a statement to users of Ashley Madison and Adult Friend Finder. Hours later, what appears to be a former Ashley Madison user posted a statement lashing out against the company, including this paragraph to those who were hacked:

“You have been through enough pain and anger and anxiety about their hack without having some opportunistic scammer buy this domain and charge you money for data they do not have.

I have decided that I am going to fight the AM people so I can keep this domain. They have refused to offer any of their customers any kind of solace or at least a year of identity theft protection which is standard practice when your data is hacked. They prefer to sit in their ivory tower and hide behind their lawyers.

This is not OK with me and it should not be OK with you.”

According to Inquisitr, there have been many sites claiming to provide information for those who feel their personal information could have been hacked, but many of these sites have been nothing but spam themselves. According to an investigation by BBC, Ashley Madison users were sent emails providing links to third party websites, supposedly with information about the hack. Some included the recipient’s Ashley Madison user name, giving more credence to the email, but worrying customers that their information was indeed sold to a third party. However, when people clicked on the links, they were sent to spam sites that were booby-trapped with malware and, in some cases, graphic images and videos of adulterers ‘burning in hell.’

Now Ashley Madison users are turning to Reddit to provide current information about the hack to other users in an attempt to gain information.

One Reddit user claimed that Ashley Madison sold user information to third party sites from the beginning, because that user began getting spam emails as soon as he/she signed up on the website. While it's difficult to tell where exactly information has gone, it has been compromised. We'll see what Ashley Madison does next to address the issue.

Like your friend's Facebook relationship, the relationship between race and online dating is complicated.

Past studies have found that people tend to communicate with singles who share their ethnic background. According to Dataclysm, the book released by OkCupid co-founder Christian Rudder last year, race plays a major role in online dating. Whites are most preferred, while blacks are least preferred. Hispanics and Asians fall somewhere between the two poles.

That's regardless of gender. Throw gender into the mix and the stats are even more likely to make you squirm. Black women, Asian men, black men, and Latino men are the least desirable segments in the dating market. At the other end of the spectrum, Asian and Latina women are seen as most desirable (which Rudder attributes to fetishization).

What Rudder's research doesn't cover is a rapidly expanding portion of the American population: individuals who identify as multiracial.

A new study from the Council on Contemporary Families explores the subject. The aim was to examine how often Asian-white, black-white, and Hispanic-white singles received responses to messages, compared to singles of one race. In total, 6.7 million messages collected between 2003 and 2010 were reviewed.

At first glance, the study seems to reveal an advantage to being a multiracial online dater. “The most surprising finding from our study is that some white-minority multiracial daters are, in fact, preferred over white daters,” the authors write in a press release. Three combinations were particularly favored: Hispanic-white men, Asian-white men, and Asian-white women.

The study offers several theories. One suggests that the media presents multiraciality as exotic and attractive, at the same time as enforcing negative stereotypes about other races. Another posits that multiracial partners may be more appealing because they straddle the line between an American upbringing and important cultural traditions.

Beneath the potentially progressive surface, the story of multiracial dating is more complicated.

“White men and women are still less likely to respond to an individual who identifies as part black and part white than they are to a fellow white,” the press release states. And looking at the three most popular multiracial groups, a partiality for whiteness appears to be clear even when ethnicities are blended.

Looking forward, the study's findings could prove either positive or negative for online daters. On one hand, mono-racial individuals who are already at a disadvantage online may fall even father behind. On the other hand, racial lines could continue to blur until they've all but disappeared.

Here's hoping for the Benetton ad option.

For a dating site that is all about multiracial dating, you can read our InterracialMatch Review.

Thanks to Tinder and online dating, there is a bit of a gap between communicating with someone online and actually meeting them in person – IRL if you will. For instance, let’s say you match with someone you find attractive, and then send her a message. She responds right away, and you have a good text/ message rapport. So you decide to ask her out for a drink. Suddenly, she is busy with work, is out of town, and has no time right now to meet.

You feel your hopes deflating with each excuse. It is disappointed to get emotionally invested in someone online, only to have them flake out when it actually comes to the date. Rest assured, you’re not alone.

I’ve been on both sides of this scenario. It is frustrating to adjust your own schedule to make room for dating, and then your matches don’t return the same courtesy to you. Maybe she is busy with work, or maybe she is traveling a lot right now. I remember postponing first dates due to scheduling conflicts, but I quickly found out my matches dropped away like flies, looking for someone who would be available to date. And if you’re on the receiving end of your match’s excuses? Ask yourself: do you really want a relationship with someone who doesn’t have enough motivation to meet you in the first place?

If you have a little more patience, suggest talking on the phone in the meantime. And set some plans in the near future when your calendars are free and she is in town.

And if she resists that, too, claiming she just doesn’t have the time? Take heart: this is probably not a real person you are dealing with – or at least, a person who is really interested in dating or finding a relationship. This could be a scam at the very worst – and at the very best, she is someone who is unsure of what she really wants. Unless you want to end up in a textual relationship at best, or scammed out of money or emotions at worst, it's best not to even bother continuing the communication.

Remember, this is your dating life. You have the right to expect others to actually date if they are on a dating app. Don’t resign yourself to accepting an endless stream of text messages that go nowhere. Instead of lingering in your messaging app, hoping someday to take things offline, cut to the chase sooner. Ask him or her out for a drink or coffee. If they put off meeting you, move on to the next.

It’s hard to know if there will be a spark between you until you are looking at each other in person, IRL. So meet your dates.

Twelve years after Markus Frind founded PlentyofFish as a side project, the company sold to Match Group for $575 million. That's an impressive price for anyone, but it becomes astonishing when you consider the site's origins.

Frind launched POF from his apartment and, for the first six years, didn't hire any employees or raise a cent of venture capital. That would be bad news for any other company, but Plentyoffish.com was already getting 2.2 billion page views a month and generating millions of dollars in revenue.

The risky move turned out to be a brilliant one. Except for the IRS, Frind didn't have to share the funds with anyone. He had money to continue his business, travel the world, and buy anything he could imagine. Match tried to purchase the company for a decade, and Frind could easily say no.

He continued to grow POF on his own. At the outset there was no advertising budget, no business plan, and only a basic website. Frind's experience was practically non-existent, so he taught himself about marketing, business development and product. It wasn't until 2009 that he hired his first developer – and he was still running the business out of his apartment at the time. It didn't matter. By then, he had 10 million users. To say it happened “against all odds” is almost corny.

Frind's perspective changed last year, when his daughter Ava was born. “Having a 10-month old daughter, you start measuring time in different increments,” he said in an interview. “Every day you see something’s different – she’s trying to take her first step, or she’s crawling around. Whereas before you measured the company in milestones in terms of the revenue or user growth or some kind of company target.”

Now, having sold his miracle online dating company to rival Match Group, Frind is contemplating the future. He says he has already bought everything he could personally want, so many hope he will instead use his wealth invest in the startup scene in his hometown of Vancouver.

“I think he will invest a lot more and help a lot of businesses,” said Arash Fasihi, founder of online furniture retailer Cymax Stores Inc., to The Globe and Mail. Fasihi's company recently received an $18 million investment from Frind and made him a director.

Vancouver venture capitalist Boris Wertz has similarly high hopes: “He’s a smart guy and he knows how to deploy money, and hopefully some of that will flow back into the tech ecosystem.”

For more information on Frind's dating site your can read our Plenty of Fish review.

When I talk to daters, the majority of them have tried online dating and decided it just “doesn’t work” for them. I understand – we have all been through some bad and good online dates, and sometimes when you have a string of disappointments it’s enough to make you want to give it up altogether.

Here’s why you shouldn’t.

I’ve heard the arguments about how dating and meeting people should be more organic, that people on online dating sites are just looking to hook up, that it’s hard to know who you are really meeting when you get to the date because your dates don’t look like their photos. All of this happens from time to time. But it’s also important to remember one basic and compelling fact: online dating makes meeting people much easier than approaching strangers at the grocery store, for instance.

Online dating is really a misnomer: it should be called online meeting, as Dr. Helen Fisher of Match.com once pointed out. It is an avenue of introduction, but it is only that: an introduction. There’s no guarantee of love at first sight, that you will have the same goals, that you have a similar sense of humor, that there will be chemistry. But you will have people to choose from, who have chosen to take part on the site, and to date (as opposed to that random stranger at Starbucks who might already be in a relationship).

We have become products of the online dating generation, which makes actual dating more difficult. We expect to know as much as possible about someone up front before we agree to spend time together, even if it is just over coffee for twenty minutes. We approach dates with caution and skepticism. We shut down if there isn’t that instant spark of chemistry, instead of trying to get to know someone past the awkwardness of a first date.

Most importantly, we’ve come to expect that there is always someone “better” out there, waiting to meet us. Daters tend to prefer to keep swiping on Tinder even after they have met someone who sparks their interest, because maybe – just maybe – that next person will be even better. So we’re never in the moment – we just anticipate meeting the next person, and then the next. This is killing dating.

In order to feel chemistry, to connect with someone, you have to be present in the moment. You have to be fully engaged. Otherwise, the connection simmers, and perhaps you both walk away feeling “meh.” Then it’s on to the next – and that person might have really been a good match. You just didn’t give him/ her enough of a chance.

So on your next date, take your time. Engage. Try to be fully present. Put away your phone. Talk. Ask questions. Listen. Then see how online dating works for you.