Cheaters are having a bad week.

In case you're not up to speed on the latest scandal to rock the online dating world, here's the gist: a group of hackers calling themselves The Impact Team attacked Ashley Madison and gained access to the site's database of 37 million members. The hackers got hold of financial records, addresses, and other highly sensitive personal information, and have threated to publish it online unless Ashley Madison shuts down.

Avid Life Media, Ashley Madison's parent company, says it has secured its sites and is working with law enforcement agencies to find the parties responsible. Despite their efforts, files containing emails and passwords for some Ashley Madison users have started to spread online.

Some have called this the beginning of the end for Ashley Madison. It's devastating for any website to be hacked, but infinitely more so when it's designed for a philandering clientele whose top priority is privacy. Ashley Madison has failed to uphold one of its most important – perhaps the most important – promises.

And it gets worse. Avid Life Media announced earlier this year that it hopes to raise $200 million in an initial public offering in London in 2015. The brand's value is based almost completely on the service's ability to protect its members' privacy. Without that, is the Ashley Madison worth anything in the first place?

“If a password manager such as LastPass was hacked,” writes Christina Warren for Mashable, “the service would be dead in the water. After all, the whole point of a password management service is to secure and protect your passwords.”

The same principle applies here. Ashley Madison's adulterous target audience is likely to be wary of a site with a history of being hacked. New customers will think twice before joining. Current customers will jump ship. And the IPO? If the hack doesn't squash it completely, it will at least significantly reduce the value of the company.

A renaissance isn't impossible. Other companies have endured disasters, rebranded, and risen from the ashes. It's possible that Ashley Madison could update its security practices, change its name, and come back to reclaim its place in the online dating market.

But should it? Will anyone buy into the narrative that Ashley Madison has seen the error of its ways and reformed? Will cheaters, who require privacy more than anything else, take a chance on a service with such a shoddy track record? The damage may already be irreversible.

Late last year, a lawsuit was discreetly filed by Spark’s popular niche dating website JDate against dating app JSwipe. According to Forbes who broke the story, JDate claimed that JSwipe was infringing on the company’s trademark “J” by using it in the name of their app.

JDate isn’t the only Jewish online dating website that caters to the Jewish community and uses the letter “J” in its offerings. There is also JCrush, JWed, JPeopleMeet, Jewish Café, and Jewcier to name a few. In fact, it seems difficult to name a niche dating app catering to the Jewish community without using the letter J. But there is more to the story, which potentially puts all online dating sites and apps in danger of patent infringement.

In the lawsuit, JDate also claims it owns the patent on software that “confidentially determines matches and notifies users of mutual matches in feelings and interests.” JSwipe is similar in its process to Tinder, which also notifies users when matches swipe right on their picture. This is in violation of JDate’s patent.

Why then has JDate not sued other websites or dating apps, since this is such a broad definition of matching that almost every dating app and website uses? Notifying users of potential matches is the bread and butter of online dating. Why not go after an app like Tinder?

The key might lie in the competition JSwipe presents, especially if it is gaining market share in the niche online dating space. According to the Forbes writer who broke the story, JSwipe’s founder David Yarus confidentially confessed the lawsuit to him, though he is forbidden from discussing details. Instead of accepting JDate’s acquisition offer (which he considered too low), he decided to fight the lawsuit rather than sell. (For all you fans of Silicon Valley on HBO, this sounds vaguely similar to Pied Piper’s plight as an up-and-comer in the tech world.)

But JDate might have a case against JSwipe. According to Forbe’s research into intellectual property law, the language used in JDate’s patent was registered in 1999, and it is broad – broad enough (as mentioned earlier) to cover most dating websites and apps on the market today – so they could essentially claim IP infringement over any other company in the space. According to analysts, this might be a move by JDate to acquire JSwipe for a steal. Chances are if they tried to sue Match or Tinder, those companies' lawyers would be able to fight and win. JSwipe is too small a player.

Using the letter “J” in a dating app or website is apparently less clear-cut in legal terms. JDate would have to find evidence that users confuse Jswipe with JDate, which means asking users to testify that they thought Jswipe was part of JDate, or somehow affiliated, which would be trickier and more time-consuming.

JSwipe is fighting back. They have set up a crowdfunding website and asked for Jewish lawyers to take them on pro bono. 

For more on the Spark Networks dating site, you can read our review of JDate.

Relationships can be difficult, because two people will not always be on the same page. You might fight or misunderstand each other from time to time. But sometimes, misunderstanding mixed with fear and insecurity can pave the way for feelings of jealousy to creep inside. And this is not a good thing.

Jealousy can wreak havoc in a relationship. It makes you fearful, questioning, insecure, and suspicious on a constant basis. It prevents you from truly letting go, having a good time, and letting your guard down. Instead, you’re preoccupied with thoughts like: “is he cheating on me?” or “who is she texting right now?”

Some jealous feelings are founded in experience. If your last couple of girlfriends cheated on you, there might be a reason to be suspicious of anyone new. But of course, protecting yourself from being hurt again by acting on your jealous feelings doesn’t serve you. In fact, it can damage an otherwise perfectly lovely relationship.

Instead of ruminating in your feelings of jealousy, no matter how real or “honest” those feelings seem, take a step back. Ask yourself: how is this jealousy serving my relationship? Is there a way I can look at things differently? Is there something I’m not seeing?

The purpose of this exercise is to take yourself out of the cycle of giving in to jealous feelings. They are rooted in fear. If you have to track your boyfriend’s phone or scroll through his messages when he’s in the bathroom because you’re afraid he’s cheating, do you think this is a healthy way to be in a relationship?

If you react to someone you love out of fear – even if it’s fear of losing the relationship – you won’t get the love and connection it is that you really want. You will only get a defensive response, no matter what the truth is.

Instead of acting out of fear, ask yourself where the jealousy comes from. Did your partner say or do something to hurt you in the past, that perhaps you haven’t fully addressed? Or are you acting out of fear of past hurts that he had nothing to do with? Or are you reacting to suspicions that you have of being unlovable – assuming that he must be looking for someone else because surely he wouldn’t love you?

All of these are reactions based in fear. Instead of giving in to your fears, try a different approach. Ask yourself where these feelings are really coming from. Tell yourself that you are enough. If you want a lasting, loving relationship, you have to love yourself first. Let your fear and jealousy go, and take things one day at a time if need be. See how your relationship can change with that one step.

Most of us are so addicted to our phones we carry them with us wherever we go.

But we’re all different in terms of how we use our phones. Some of us can’t wait to check into Facebook and Instagram. Others scroll endlessly through emails, trying to catch up on work. Still others blast off text messages or do Facetime with friends. And if you’re dating? Of course you’ll be swiping through your Tinder or Hinge accounts, just to see if anyone new and interesting pops up.

While most of us check our phones throughout the day, not all of us use it in the same way. Some of us can't resist looking through social media every ten minutes. Others will only look at texts or emails when we get a notice.

Think about how you use your phone. Do you message your matches as soon as you swipe right, or do you wait until you have some free time to start communicating? Do you prioritize answering your work emails before getting back to your upcoming date about where to meet? When you send a flirty text or “like” a date’s Instagram pic, are you insulted when you don’t get an immediate response?

Here’s what I’m getting at: Do you expect your dates to respond or interact in a certain way because that’s what you do?

When it comes to dating and communication, we often don’t realize that different people use technology in different ways. Some people don’t text back right away because they are at work or in the middle of a big project that demands their attention. Others feel uncomfortable with flirting/ sexting, and might decide to drop the conversation. Still others would rather check you out on social media before messaging you back.

Some people don’t want to text at all and prefer to talk on the phone, especially when they are getting to know someone. (Men by far outnumber women on this point, according to a 2011 Shape Magazine study on texting habits.) It’s hard to pick up on social cues over text, plus you can get a sense of the person’s energy and communication style when you actually talk to him.

Instead of judging your date’s texting etiquette or jumping to conclusions about how they feel or whether or not they are really busy, try a different approach. Take a step back and don’t look for that immediate response, or a response that suits your needs or mood. Instead, try giving the person a call or setting up a real in-person date so you can see their true communication style.

It’s very difficult to understand what someone else is thinking/ feeling/ doing when you communicate over smartphones, so try not to make this your main line of communication. While it’s fine to keep in touch, make sure that you actually talk to your dates, too. Though we often don’t want to believe this, texting relationships tend to fizzle out. So get to know your date in person, too.

You've heard that you need to put your best foot forward online. So, thinking you were doing exactly what you're supposed to do, you agonized over your username, your self-description, your photos. Every detail of your profile was carefully reviewed and redone until you felt confident you'd achieved perfection.

What if all of that was unnecessary? According to research from the University of Iowa, appearing too perfect online can actually work against you.

The study found that daters are distrusting of profiles that are too flashy or flawless. Instead, the most successful profiles are those that offer an authentic look at who a person really is.

"We found people want to contact a person who appears to be accurate in what they are saying about themselves online," said one of the study's authors, University of Iowa communications professor Andy High, in a statement. "It's tough when it comes to dating profiles because we want someone who seems like an amazing person, but we also hopefully will have a relationship with this individual, so we want them to exist."

To test how daters respond to different types of dating profiles, the researchers created 8 fake OkCupid profiles (4 men and 4 women) with combinations of two possible orientations. The first was “Selective Self-Preservation.” Profiles with this orientation highlighted the good aspects of the person's life while downplaying the negatives. The other kind of profile, “Warranting,” contained information that could easily be traced to a real person.

150 men and 167 women were asked to review the profiles and decide which ones they would contact. The majority chose profiles of the second type – those that did not present the person as perfect, and contained info that made the person feel more real.

In other words, people were turned off by profiles that appeared too good to be true. When stories of online love gone wrong come out on a daily basis, it's hard to blame them for being wary.

“Users of online dating sites are aware that people misrepresent themselves, and inaccurate profiles are one of the biggest drawbacks to using online dating sites,” the study says.

It's a difficult position to be in. Paint an unattractive picture of yourself and your profile won't get very far. Paint a picture that's too attractive and you're in the same boat. So what's an online dater to do?

“You want to balance all that is wonderful about yourself with some things that aren’t negative, but more humble or realistic about yourself,” says High. “It’s important to put your best foot forward, but maybe not in your best pair of shoes.”

OkCupid has built a strong reputation for taking a more progressive approach to online dating. Back in 2014, the company began offering users more options for self-identification. Gender was expanded to include agender, androgynous, genderfluid, intersex, and more. Choices for sexual orientation were also extended, including asexual, pansexual, queer, and questioning.

Now OkCupid is continuing its efforts for more inclusive representation. The company recently launched a new project called 'Identity' to encourage conversation about sexual orientation and gender identity.

“When OkCupid expanded the available gender and orientation options,” reads the Identity website, “we realized there was a larger conversation taking place. Because dictionary definitions aren’t always able to tell a story, we went to real people to add some color to this evolving language. Here are descriptions from those who claim these words for themselves.”