Ashley Madison Employee Claims She Was Ordered To Create Hundreds Of Fake Profiles
- Saturday, September 05 2015 @ 08:43 am
- Contributed by: ElyseRomano
- Views: 1,081
The hack isn't the only bad press plaguing the Ashley Madison camp. Following the security breach, the leak of sensitive customer info, and a class action lawsuit, a former employee is now back in the news for claiming she was told to create hundreds of fake profiles for non-existent female “members.”
Doriana Silva, who worked at the company’s headquarters in Toronto, Canada, tried to sue the firm after claiming she suffered a repetitive strain injury after being told to input 1,000 counterfeit memberships in a short period of time.
According to court documents, Silva alleges that her job “entailed concocting phony profiles of alluring females and inputting these profiles into the appellants' online dating service in order to attract male subscribers.” She claims she was given only three weeks to create 1,000 fake profiles on Ashley Madison.
Her claim states that the purpose of the profiles is to “entice paying heterosexual male members to join and spend money on the website. They do not belong to any genuine members of Ashley Madison — or any real human beings at all." She also claims she was led to believe that the creation of fake profiles was considered a normal business practice in the industry.
Silva claimed £10 million in damages when she launched her case in 2012. Avid Life Media, Ashley Madison's parent company, counter-sued. The two sides agreed to drop their cases earlier this year, but the suit is back in the news following the big hack.
Online security experts have suggested Ashley Madison is perhaps guilty of further fraud. Some believe the company may have purchased bulk email addresses from marketing companies in order to create the impression that their user base is significantly larger than it really is.
A source involved in the FBI's investigation into the leak told The Daily Telegraph that inspections of the database suggest that a large number of the female profiles on Ashley Madison were in fact created by a relatively small number of individuals.
Ashley Madison says on its website that it cannot “guarantee the authenticity of any profile,” but it's hardly an uncommon phenomenon for an online dating site to artificially inflate its number of profiles to appear more attractive to new users. Ashley Madison may have taken publically available information from other databases to use on its site.
Alternatively, actual users may have stolen other people's email addresses to avoid giving their real name and contact info.
Either way, the news is ensuring Ashley Madison is hit even harder. Avid Life Media has scrapped plans to float on the London Stock Exchange and now faces serious legal action from those affected by the hack.
