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After two years together, POF has ended its relationship with speed dating and singles event company FastLife.

POF CEO Marcus Frind saw a bright future for the union in 2013. "The direction of online dating is undeniably headed towards a merging of the online and offline worlds,” he said. “Currently our users host over 300 events worldwide each month. Now more than ever, we understand the importance of offering singles innovative, new ways of connecting face to face."

The plan was for POF to invest $30 million into live events over a period of 12 months. Competition in the arena was ramping up. Mega-companies like Match had introduced live events. Services like HowAboutWe were focused on getting online daters off their computers and into the real world. Location-based apps that linked nearby singles for insta-dates were becoming increasingly popular.

The time seemed right for POF to team up with FastLife, a company that held around 2,400 events a year in the USA, Canada, Australia, New Zealand and the UK. FastLife's exceptional service and venues generated annual revenue of ~$2.5 million. Could rounding out its offerings be what POF needed to take things to the next level?

The answer turned out to be 'no.' POF dropped FastLife in June 2015, 21 months after acquiring the company and 2 months after closing eVow. eVow had been launched to compete with dating sites focused on long-term relationships, but proved unsustainable after 5 years.

Now that POF has lightened its load, what's next for the dating site?

Like many of its competitors, POF is focused strongly on mobile. Frind told an interviewer at the 2015 Traction Conference in Vancouver that 90% of POF's business is now conducted on smartphones. POF is concentrating on keeping its brand strong, so mobile users will continue to choose it over other options in the app store.

POF is also concentrating on maximizing messaging. The more messages a user sends, the more likely they are to get a response. The more responses they get, the more likely they are to go on dates. The more dates they go on, the more likely they are to enter a relationship and have a successful online dating experience. Currently, around 30 million messages are sent each day on POF.

As far as revenue is concerned, POF has opted for a “freemium” model. Rather than a traditional subscription service, POF offers its basic features for free. Users can then choose to upgrade or add features for additional fees. With more than 100 million users and a rumoured $100+ million in annual revenue, it's hard to argue with the POF approach.

In honor of Pride month, Compatible Partners is running a special promotion on memberships. If you enter the following coupon code when you signup for a 6 month subscription:

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You will receive 83% off of the standard 6 month subscription price. This works out to $9.95 per month. This offer is valid unit the end of the month, June 30th, 2015.

Please check our Compatible Partners review for more information on this gay dating service.

Ah, the much-maligned hookup app.

It gets a bad rap. Naysayers act like “hookup culture” is a recent phenomenon, like having smartphone access to hundreds of possible dates suddenly made people want to have casual sex with each other.

It sounds silly when you think of it that way, doesn't it? The hookup app didn't make people more inclined to hook up, it just made it more efficient.

We talk about tools like Tinder in a very specific way. The media says they've “revolutionized” how people date and mate. “But,” Mic notes, “what we call modern might not be so new.” The Tinders of the world wouldn't exist if it weren't for one “humble predecessor” that started it all: Craigslist.

Cragslist got its start in 1995, as an email mailing list in San Francisco. It wasn't long before it became more than a marketplace for products and services. Soon it was connecting individuals, spurred on by the opportunity for free, uncensored, and anonymous connections. The site's sparse layout, faceless profiles, and near-endless options made it a perfect destination for those looking to explore.

Craigslist created a uniquely candid atmosphere. Openness between strangers was encouraged. Users felt comfortable sharing their deepest, darkest desires – maybe things they hadn't even acknowledged to themselves. It was, and still is, a place to get honest with yourself and honest with others. Users can be fully themselves, the ultimate freedom.

Like the so-called hookup apps, Craigslist is about more than just sex. Out of that vulnerable environment springs actual emotion. Something casual can lead to dating and even marriage. The basic premise of CL's “Casual Encounters” section and a hookup app is the same: “connect people who might not have met otherwise and facilitate real-life meetups for sex or dating.” In that sense, Craigslist is the ancient ancestor of every dating service we have today.

Now Craigslist is a fish in a much larger ocean. It's lost a significant portion of its audience, who have turned instead to the booming dating market and its enhanced technology. Image-centric profiles and geolocation tech make it easier than ever for users to quickly connect in person.

That being said, Craiglist has yet to lose its appeal. While other dating services become progressively less private, Craigslist retains its strong sense of anonymity. That's an invaluable commodity in a world that increasingly shows little regard for privacy.

For more information on the original hookup app take a look at our Craigslist review.

Are you tired of reading endless online dating profiles or answering questions about what kind of food you like to eat? How about messaging potential dates back and forth, hoping that maybe eventually you’ll get to meet in person?

Or perhaps you’re tired of swiping left and right on Tinder, messaging your matches back and forth, only to have them disappear before you’ve even met - such a waste of time!

Okay, maybe using Tinder is not the time drag that other online dating sites can be – like Match.com, eHarmony, or even OkCupid - where you peruse long profiles and can message endlessly without ever getting to the date. HowAboutWe thinks they can appeal to the embattled Tinder user by getting to the actual date much faster. This week, they announced a new “on-demand” feature called TONIGHT for the re-launch of their dating app.

With TONIGHT, users can choose to look for a date – to be specific, for tonight – pick a time, and HowAboutWe will search through potential matches for people who’ve also opted in for a date tonight. In about five minutes, according to the company, the service will send a push notification asking users to look at potential dates and double-tap on the ones that they’d like to go out with. Once everyone has made their selections, How About We matches them in couples (based on profile factors), and sends both users into a text conversation. Then they can accept the date.

While this might seem a little more complicated than choosing someone on Tinder, How About We is more focused on the date itself. When you sign up for HowAboutWe, the app asks you to share what you would like to do on a first date, as well as the usual info (age, location, orientation, etc). You can play it safe and choose “Get a coffee,” or opt for a more creative choice (i.e. “Get your Instagram on at a local antiques shop.”) Your profile isn’t the first thing everyone sees about you, it’s your date idea. HowAboutWe is experience-driven, although profile photos still figure prominently into the scenario.

HowAboutWe has always focused on the real-life meet-up more than the online back-and-forth, so this is a natural next step. The service’s re-launch also includes a “Pool,” or a swipe-based feed for matches similar to Tinder, and “Connections,” a highly targeted daily set of potential matches.

Depending on the length of subscription you choose, membership ranges from $10 to $20 per month. Messaging back and forth between mutual matches are free, but if you’re looking to score outside a match, you need to pay the upgrade. 

Almost 5 years ago Plenty of Fish Media launched eVow, and as of April 17 we were informed that the dating service appears to have been closed. The dating apps have been removed from iTunes and Google Play, and the website now redirects to POF.com. Plenty of Fish Media has not release an official statement about these changes but with the service now being completely inaccessible I think it is safe to assume that it has been shut down.

eVow was design to compete with dating sites that specialized in long-term relationships (like eHarmony). With the advertisement might of POF behind it in the beginning eVow quickly grew and was a popular choice for singles. Unfortunately after 5 years and intense completion in the dating sector eVow was not able to sustain itself without relying on the free advertising it received on the Plenty of Fish dating site. eVow must not have been making enough money through memberships and advertisements to justify the cost of taking up advertisement spots on POF (which other advertisers would pay money for).

I think one of the problems eVow ran into is that it also competed with their sister service POF.com. While POF doesn't cater to only long-term relationships, it does have the Chemistry Predictor matchmaking system which does attempt to match single together based on personality types to which is a key ingredient in long term relationships. A lot of members of POF looking for long-term relationships obviously didn't feel the need to move to eVow since POF was meeting their needs.

It's too bad eVow had to close down. The dating service had a lot of good ideas. Unfortunately the dating industry is intensely competitive and most dating services will not survive more than a few years.

After more than 5 years DateHookup has received a major Facelift. We are a little slow on reporting this since it appears to have happened in October of 2014. Gone is the navy blue and square box design of the Date Hookup of the past. The new DateHookup look is about simplicity with the use of a solid color pallet (in the pastel range) and an interface that takes up the whole browser window.

With the new facelift comes an almost completely updated list of features. Everything from profiles to searching has changed and been minimized. Profiles attributes have been reduced by half and interests have been completely removed. Searching has been reduced to gender, age, and location. You can filter these results by Best Match, Last Online, and Newest Profile. Email communication also have been dropped in favor of quick instant message type texts.

The upgraded membership has changed as well. DH Points are no more and so is all of the profile highlighting and the higher rank in search results. The new VIP Upgrade gives you a site with no ads plus the ability to see who likes you.

While the new interface is much nicer especially the large photo’s used when finding people I am not sure if I like the simpler feature set. It doesn’t really allow you to find people based on personality or interests. You can’t even search for a text phrase to find people using what information they include in their BIO. Because of this Date Hookup is now purely a Hookup only site. This is ideal for a person who wants to find someone who is online now, based on their photo, age, and location.

We plan to soon update our DateHookup review with all of these latest changes.