How About We App Re-Launches with New “On-Demand” Feature TONIGHT

How About We
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Are you tired of reading endless online dating profiles or answering questions about what kind of food you like to eat? How about messaging potential dates back and forth, hoping that maybe eventually you’ll get to meet in person?

Or perhaps you’re tired of swiping left and right on Tinder, messaging your matches back and forth, only to have them disappear before you’ve even met - such a waste of time!

Okay, maybe using Tinder is not the time drag that other online dating sites can be – like Match.com, eHarmony, or even OkCupid - where you peruse long profiles and can message endlessly without ever getting to the date. HowAboutWe thinks they can appeal to the embattled Tinder user by getting to the actual date much faster. This week, they announced a new “on-demand” feature called TONIGHT for the re-launch of their dating app.

With TONIGHT, users can choose to look for a date – to be specific, for tonight – pick a time, and HowAboutWe will search through potential matches for people who’ve also opted in for a date tonight. In about five minutes, according to the company, the service will send a push notification asking users to look at potential dates and double-tap on the ones that they’d like to go out with. Once everyone has made their selections, How About We matches them in couples (based on profile factors), and sends both users into a text conversation. Then they can accept the date.

While this might seem a little more complicated than choosing someone on Tinder, How About We is more focused on the date itself. When you sign up for HowAboutWe, the app asks you to share what you would like to do on a first date, as well as the usual info (age, location, orientation, etc). You can play it safe and choose “Get a coffee,” or opt for a more creative choice (i.e. “Get your Instagram on at a local antiques shop.”) Your profile isn’t the first thing everyone sees about you, it’s your date idea. HowAboutWe is experience-driven, although profile photos still figure prominently into the scenario.

HowAboutWe has always focused on the real-life meet-up more than the online back-and-forth, so this is a natural next step. The service’s re-launch also includes a “Pool,” or a swipe-based feed for matches similar to Tinder, and “Connections,” a highly targeted daily set of potential matches.

Depending on the length of subscription you choose, membership ranges from $10 to $20 per month. Messaging back and forth between mutual matches are free, but if you’re looking to score outside a match, you need to pay the upgrade.