Are You Interested (AYI)

Out of Business Rebranded  

Are You Interested? Summary

AYI.com is an up-and-coming online dating service with more than 70 million installed users and over 3 million Facebook fans. What makes it unique is its integrated approach to online dating. AYI connects users through mutual friends and interests, using multiple platforms: a Facebook app, an iPhone app, an Android app, and a website.

Regions: United States, Canada, United Kingdom, International

Service Type: Android App, Facebook App, General, iPhone / iPad App

Looking For: Activity Partner, Dating, Friends

To find out what this service provides you can check out our complete list of AYI.com features.

Average User Reviews & Ratings

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Dating Service AYI Relaunches as FirstMet

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AYI is now FirstMet

Are You Interested (AYI), the first online dating service to utilize Facebook connections in its matchmaking process by pairing friends of friends in the same social media circles, has announced that it has rebranded its AYI app and website.

The new service is called FirstMet, which parent company Snap Interactive says “reflects the company’s vision for making it easier for single adults to meet new people in a friendly, low-pressure environment.” At first glance, the design of FirstMet is similar, and the app still uses Facebook as a connection tool. However, the experience is specifically designed for mobile users, as opposed to AYI’s online service.

AYI launched in 2007, and has since gained about 30 million users worldwide. While the app attracted a nice user base, rivals like Tinder and the traditional dating sites like Match still cornered the market for attracting new and more active users.

The main changes to the rebranded app were technology enhancements, rather than features or design. FirstMet has included IceBreakers in its rebrand, a popular AYI feature that allowed members to connect with each other more easily. The new app has also unlocked messages to matches, making it possible to send the first message to a match for free.

The app is also rebuilt with a streamlined back-end infrastructure, allowing for better performance as well as more frequent updates to address user requests.  

SNAP Interactive initiated the rebrand because it noticed a number of unengaged users. The company’s first priority is attracting them back to the app. SNAP’s CEO, Alex Harrington, said in a statement, “we needed a stronger brand identity to communicate those benefits effectively to new and existing users.”

To entice these users as part of the branding effort, FirstMet intends to offer free trials of the product and “open house” dates, during which new and existing users can have the benefits of premium features at no cost. They are also leaving the millenials and hook-up driven users to Tinder, focusing instead on more serious daters.

“The rebranding affirmatively targets an underserved niche in the market, adults 35 years and older,” said Harrington. “With much of the industry attention and innovation focused on hook-up apps and the millennial generation, FirstMet fills an important void in helping single adults seeking new relationships, while minimizing the effort and stress of getting back in the dating game.”

While the app is primarily for mobile users, it is accessible on five desktop and mobile platforms. iPhone and Android apps are free to download.

To find out more about the rebrand Are you Interested, please read our FirstMet review.

Snap Interactive Reports Q3 2014 Financial Results

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Q3 2014 financial results are in for Snap Interactive, owner and operator of AYI.com, and things are looking rosy. How rosy? Positive operating cash flow, higher revenues, and reduced net loss rosy.

Snap Interactive reports the following highlights in a press release:

  • Positive operating cash flow of $0.4 million
  • Third quarter revenues increased by 16.5%
  • Bookings increased by 16.7% over the comparable 2013 period (a fourth consecutive quarter of revenue growth)
  • Positive Adjusted EBITDA of approximately $155,000, an improvement of approximately $1.2 million year over year and $93,000 sequentially
  • Net loss of $218,000, an improvement of $1.5 million year over year and $42,000 sequentially
  • Increased active subscriber count by 30% in the first nine months of 2014
  • New subscription transactions increased approximately 34% in the nine month period, compared to the same period in 2013
  • Commenced development of a new mobile-only app for iOS

Snap's Chief Executive Officer, Clifford Lerner, commented, "We are delighted to have successfully achieved the target we announced to the market in January 2014, that Snap would deliver positive cash flow in the quarter ended September 30, 2014. The $377 thousand of cash generated from operations for the quarter ended September 30, 2014 contributed to an increase in cash of approximately 67% during the quarter ended September 30, 2014. The business growth and discipline that got us here has also delivered two consecutive quarters of positive Adjusted EBITDA."

Snap's Chief Operating Officer, Alex Harrington, adds, "Snap also invested significantly in future growth in the most recent quarter. Though the Company expects future gains in AYI subscription revenue, the vision for Snap includes growing from a single application to a portfolio of applications. The Company undertook several initiatives to position itself to scale the business across multiple dimensions."

Those initiatives include launching optional premium add-on features, diversifying the company's marketing sources to expand its reach, increasing the prominence of the company's native mobile apps to consumers, and beginning development on a mobile-only iOS dating app that targets younger users.

Lerner concluded, "We are excited to hit our financial objectives and deliver on our promises to the market. We have an exciting roadmap ahead of us for AYI, with the goal of improving retention and revenue generation. And with the prospect of new application releases, the future is bright for Snap."

Are You Interested Achieves #1 Grossing Ranking in iTunes

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SNAP Interactive has made its online dating site Are You Interested (AYI) a priority, and it looks like it’s paying off. The company announced that AYI has become the number one grossing application in US Lifestyle category in the Apple iTunes Store as of August.

The company hit other big milestones, too. In July, its mobile apps contributed to the highest percentage of total logins ever, at 38%. New mobile subscription transactions were up 57% year-to-date compared to the same period in 2013, and total mobile logins were up 33% YTD compared to the same period in 2013.

AYI began as a Facebook-based online dating site, and has since expanded to its service to develop its mobile platform. SNAP said that it has put a huge focus on mobile in the past year, specifically improving the user experience for iPad, iPhone, and Android phones. The goal was to create a seamless cross-platform experience for everyone, no matter what device they were using.

Mobile has become a crucial part of the online dating market, and its numbers are only going up. Traditional online dating sites have been developing and marketing their mobile platforms for this reason – many daters want more ease and accessibility - and don’t want to have to sit in front of their laptops when they can use their phones to connect with potential dates. Popular apps like Tinder, Hinge and Grindr have also created a new market of younger daters who find dating via phone apps to be the most convenient way to meet people.

Snap's Chief Executive Officer Clifford Lerner commented, "Mobile is the primary platform for an increasingly large segment of online dating users, and we were determined to create an excellent experience on all mobile platforms to take a leadership position in the market.  We're excited to be the #1 Top Grossing application in the US Lifestyle category in the Apple iTunes store.  It shows that iPhone users have really embraced the AYI app and user experience we worked so hard on.  We believe mobile is an important engine of growth in the online dating industry, and we're pleased to be one of the leading providers of online dating applications."

Snap's Chief Operating Officer Alex Harrington added, "Mobile is not only strategically important, but also a very lucrative platform for the Company.  In July 2014, approximately 52% of our user acquisitions occurred on mobile platforms, which helped diversify marketing sources and increase marketing efficiency."

SNAP Interactive hasn’t mentioned any future development plans for AYI. For more on this dating service you can read our Are You Interested review.

Who Is The Average Online Dater?

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Even the most open-minded singles come to online dating with preconceived notions about who’s on the other side of the screen, but AYI.com is here to put those speculations to rest.

AYI collected data from some of its 50,000 active UK members to find out exactly who the average user is. Though technology might seem like a young person’s game, you may be surprised to learn that the average age of a male online dater is 44 and the average age of a female online dater is 42. Perhaps the younger generations have all migrated to Tinder and other mobile dating apps, preferring to search for love on-the-go on their smartphones.

Where appearance is concerned, there’s no shortage of online dating horror stories. But is it really as bad as it seems? Sure, not everyone is Ryan Gosling, but they’re not Gollum either. According to AYI’s research, the average height of a male online dater is 5’10”, while the average height of a female dater is 5’4”. Both men and women claim to be “about average” where body type is concerned. Admittedly, an “average body” is a completely subjective concept, but it’s also exactly what you’d expect if you’re trying to construct a profile of the “average online dater.”

There are also other ways in which average male daters and average female daters sync up. Both say they drink “socially,” exercise “once or twice per week,” never smoke, and have an average diet. See? The sexes aren’t so different after all.

Where some things are concerned, anyway. The average man and woman start to diverge when their personal history and family plans come into play. The average male online dater has never been married before, but the average female dater is searching for a new romance after going through a divorce. And because the average woman has already been married, she also typically has multiple children and says she isn’t interested in having any more. The average man, on the other hand, is not a parent and says he may consider having kids someday.

Career-wise, AYI members have plenty of options to choose from - from teacher, to civil servant, to retiree. But despite the wealth of options, most people select “other profession.” Which pretty much means one of three things: 1) They have an embarrassing profession, 2) They’re wealthy and don’t want to be judged by their money, or 3) They’re a super spy.

Personally, I’m going to be hoping for #3.

iOS vs. Android Users: With Dating, It Makes a Difference

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Do you have an iPhone or Android phone? Chances are, you didn’t purchase one or the other by chance: you had a definite preference.

Are You Interested, a dating app for singles, decided to test out its own user base and how their dating preferences correlated to the type of phone they used. We know that things like ethnicity, income, and height play a major role in how much success a dater has online. But could your phone have an influence too, considering how much time, money and effort we put into them? In some cases, yes.

AYI found that iOS users were contacted 17% more often than Android users. Turns out, those who prefer Apple products are more desirable dates. I looked into Cupidtino, the dating site dedicated to lovers of all products Apple, to see some profiles of the most desirable users, but found that it is now defunct. I guess more options are better, even for those dedicated to Apple lovers.

Android users seem to be the ones doing the pursuing, while Apple users tend to wait to be contacted. According to the study, Android users were 12% more likely than iOS users to contact someone on AYI.

The dating app company was able to examine 20 million interactions between their users, pulling from a portion of the 2.4 million mobile downloads of the app. Since other online daters can’t see what phone the other person has, AYI looked at what type of dater owned which type of phone. Interestingly, both groups skewed male, but Android users tend to be slightly older, with 42% between 45 and 60 compared to only 29% of iPhone users. Sixty-seven percent of iPhone users were under 45.

In addition, income seems to be a factor. Android users were 30% more likely to make under $60,000 than those with iPhones. Also, 83% of singles making over $150,000 owned an iOS device.

Marital status is another factor, with Android users being 20% more likely than iOS users to be divorced. Another interesting finding from the study: iOS users tend to drink 50% more often and take drugs twice as often as the Android users. On the flip side, they were also 18% more likely to work out every day compared to Android users.

In terms of education, iOS users were twice as likely to have a Master’s degree and 55% more likely to have a Bachelor’s degree. A whopping 72% of Android users had not completed college.

AYI studied profile information from 13,690 of its mobile app users in the United States for the study. For more information on this dating site please read our review of Are You Interested.

Why Online Dating is for All Ages

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According to a recent study aiming to find the most desirable single in 2014, you'll have the most luck if you're 25 years old and rich.

The study pooled information from about 81,000 singles between the ages of 25-35 on the dating website Plenty of Fish, along with about 1.8 million messages to see what traits were the most desirable in both men and women who are online dating.

For both sexes, men and women in their twenties received more messages than those in their thirties. Women who were between 25 and 26 years old received the most messages, with a sharp decline once they turned 33.

It seems that both men and women prefer singles who make money. Women who earned between $50,000-$75,000 and men who earned between $75,000-$150,000 attracted more prospective dates than those earning less. And men who have law degrees are also likely to be the most successful in garnering attention online, with 33% more messages than the average single guy.

While data like this paints a certain picture of online dating, it's good to keep in mind that this is information gathered from only one online dating site and from just one demographic. If we were to look at online dating as a whole, the fastest-growing segment is singles over 50. And many people prefer paid dating sites like Match.com or eHarmony because daters tend to be more serious if they buy a subscription.

Free dating sites have always skewed younger, because many young daters aren't interested in serious relationships and want a chance to meet a lot of people. Paid dating sites tend to attract users of all ages who are on different levels of the dating spectrum - from casual to marriage-minded.

Twenty-somethings are also gravitating towards dating apps rather than online dating sites. Apps like Tinder, Hinge, and Are You Interested have been on the rise, mostly because of the ease of creating a profile and meeting people immediately, whereas most online dating sites require a little more effort and time before you're meeting each other face-to-face.

So while the POF study might feed into the stereotypes that persist about online dating (that singles prefer if you're young, earn a lot of money, etc.) - there are in reality a wide variety of singles who are online dating. Don't be afraid to explore a number of dating sites and see which one works best for you. This is the best time of year to do it, since more people than ever are online dating!