Types (Niche)

Late in 2018 eHarmony was acquired by the German broadcaster ProSiebenSat.1 (Parship Elite Group). Since then they have been busy working on a large update to eHarmony which went live on November 4^th, 2019. With this update came the closure of Compatible Partners which now redirects to eHarmony with the following message:

A fresh experience is waiting for you. Log in with your existing credentials or register now to discover what‘s new.

So, it looks like current members have nothing to worry about as all active member accounts have been moved over to eHarmony so all you need to do is log in with your existing information.

Image: Newsweek

In today's highly competitive business environment, companies are constantly fighting for consumers’ attention and loyalty. Those that manage to secure it set themselves on a path to market domination and financial success. Those that cannot face an uphill battle. Though we’re used to hearing that “the customer is always right,” the reality is that not every company lives by that credo.

Few industries are more competitive today than the online dating industry. From the major players of Match Group and Spark Networks to countless hopeful startups, dating services around the world are locked in a fierce feud to become the go-to matchmaker of tech-savvy singles.

Facebook Dating just launched, but privacy advocates are warning despite all the opt-in features, Facebook could be collecting more data than you realize.

Facebook Dating is reassuring potential customers by allowing them to make decisions about how visible they want to be on the app – including providing features to block certain users from appearing in your matches (like an ex) and hiding your dating profile from friends and work colleagues. Even some of the more questionable features – like “secret crush” – where you can identify someone you secretly like over the app, and if they do the same you two are matched, are only activated when users choose them.

Russia’s largest social media platform VKontakte is going head-to-head with Tinder and Badoo by launching its own dating app.

According to The Moscow Times, VKontakte’s Lovina is a video-centric dating app, offering a video chat option to people who like each other over the app and a “carousel” of short videos for a quick communication between random users who are browsing through the app. Executives behind Lovina say that providing video as the main way for users to connect is a better method than what traditional dating apps like Tinder offer, because video is much more revealing than photos or a written profile. Plus, there’s less chance of someone faking a video compared to photos.

China’s gay dating app Blued is making its next move – an IPO in the U.S. market.

According to Bloomberg, the largest app for the LGBTQ community in China is planning to raise about $200 million through the IPO. The sale will likely take place next year, and the company could be valued as high as 1 billion US dollars.

Blued was founded by a former policeman named Geng Le in 2012, and now has more than 40 million users and garnered more than $130 million in venture capital as of March of this year, according to Bloomberg. The app offers live streaming and gaming in addition to online dating, and also connects men who want to become parents with surrogates overseas. These types of services are also part of Blued’s strategy to generate additional revenue outside of the traditional dating app.

Match Group is serious about its expansion in the Asian market. It just announced the launch of its new app Pairs Engaged – a “marriage concierge” service to compete with the country’s popular arranged marriage industry.

Pairs Engaged is the opposite of the company’s star dating app Tinder. There’s no casual glancing through photos and swiping left and right. Instead, the customers Match Group is targeting are looking to get married within a year and are serious about the search process.