Facebook Dating Launches New Stories Feature

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Facebook Dating has announced the launch of its new “Stories” feature, which allows users of the service to include stories from their Facebook and Instagram feeds.

Stories can’t be directly created in a user’s dating profile, according to Forbes. Instead, when they are created in Facebook or Instagram, the feature allows for that content to be shared to the Facebook Dating profile. In order to access the new feature, users are required to opt-in by linking their Facebook and Instagram accounts to their dating profile. Once the accounts are linked, they can add any stories they’ve posted in the last 24 hours.

“We’re leveraging Stories that people are already producing,” Charmaine Hung, lead product manager on Stories, told Forbes. “We’re not trying to create a whole new production cycle for people.”

This could prove to be a challenge for Facebook Dating users, who might be weary of linking their Instagram and Facebook accounts to a dating profile they want to keep hidden from their other social circles.

Dating apps have traditionally offered features that make crafting profiles easier, as a way of enticing people to use their platforms. This often involves pulling content such as photos from a Facebook page, or verifying identity with a Facebook login. Since the launch of Facebook Dating however, more apps are searching for ways around using a competitor’s platform. Facebook on the other hand is taking full advantage not only of its built-in userbase, but also of its built-in features, such as Stories.

It’s a move that makes sense to gain an edge in a competitive landscape, especially as Match Group still dominates the market with apps like Tinder, Hinge and OkCupid.

According to Forbes, more than one billion Stories are currently shared on Facebook every day. CEO Mark Zuckerberg has indicated that the platform will be moving away from its newsfeed towards this kind of short-term photo and video content. The idea is for users to share what is going on in their lives without it following them digitally the rest of their lives.

“People should be comfortable being themselves,” Zuckerberg said, according to Forbes, “and should not have to worry about what they share coming back to hurt them later.”

Not to mention, people are gravitating toward Stories more than ever, preferring short-term visual content, which fits well in the online dating scene, as it is primarily a visual medium. The first thing a dater looks at is someone’s photos and video content. The addition of Stories, which is already available on Facebook, makes sense.

Facebook Dating launched in the U.S. in September.