Tinder is on a roll. After announcing a partnership with Spotify and introducing the ‘Boost’ feature to promote profiles, the dating app is launching yet another update. The newest feature is called Smart Photos, and it hopes to help users put their best face (literally) forward.

The Smart Photos algorithm automatically determines which pictures are a user’s best. It works by cycling the photos on your profile so different ones appear as your primary image. As it does so, it logs the response to each image and calculates which scores you the most likes or right swipes.

Once the algorithm has fully assessed your photo selection, it determines which image is the strongest to lead with and automatically reorders your pictures to show the best ones first. In testing, users saw up to a 12% increase in matches.

The finalists have been selected for the 8th annual iDate Awards. It’s now up to the public to choose the winners.

Each year, the iDate Awards highlight the people and websites that represent the best and most innovative aspects of the online dating, matchmaking, and date coaching businesses. The winners will be announced at the iDate Awards ceremony on the night of January 25, 2017 in Miami. The ceremony will fall on the final evening of the 47th international iDate Dating Industry Super Conference, the industry’s largest convention and expo.

This year’s winners will be selected from thirteen categories:

Bumble stands with Planned Parenthood. The woman-centric, feminist-leaning dating app led by Whitney Wolfe raised $28,747 for the nonprofit organization by harnessing the power of Instagram.

On Friday October 21, Bumble posted an image to the social network that said: “For every like this post gets, Bumble will donate a dollar to Planned Parenthood.” In the caption, the company was careful to note that it wasn’t “a political post.”

“Our team is a mixing pot, some of us are republicans, some are democrats, some are independents, and some aren’t even from America, but every single one knows how important it is for women to have safe and affordable healthcare,” reads the note. “At the end of the day, women’s rights are fundamental human rights.”

Think about your least favorite photos on dating profiles. There’s the group shot where it’s impossible to tell who the subject is supposed to be. There’s the picture of a pet or an inanimate object that doesn’t include the subject at all. There’s the unsolicited dick pic sent in messages.

And there’s the shirtless mirror selfie. It’s not only the butt of countless Internet jokes, it’s also the most left-swiped profile picture on Bumble. A full 86% of reported profiles on Bumble include mirror selfie photos. It got the Bumble team thinking…

If they’re not enriching the dating app experience, why allow them at all?

Hinge just announced the relaunch of its new self-dubbed “relationship app” as an alternative to dating apps, which have garnered a reputation over the years that the people using them aren’t all that interested in finding relationships. Hinge developers overhauled the app's look and feel as well as its functionality, and are now charging $7 per month for members to use it.

Hinge has been working on the new app for a year, though details weren’t disclosed. However, the company did launch a website revealing its escape from the “dating apocalypse” that is now online dating, named for the controversial New York Times article declaring the end of dating culture thanks to apps like Tinder.

Tinder has become an incredibly popular way to meet, but it has led to a lack of serious online daters looking for real relationships. The game-like swiping functionality of Tinder has created several copycat dating apps in the industry, each one claiming to produce better results and cut down on the fake profiles. So far however, nothing has made a significant dent in Tinder’s appeal or market share.

Even the rich and famous have a hard time meeting new people to date. According to Teen Vogue, model and reality TV star Kendall Jenner has a profile up on popular female-centric dating app Bumble.

This isn’t the first time a celebrity has put up a public profile on a dating app. Hillary Duff had a profile on Tinder and was filmed dating a few guys she met on the app for her reality TV show. Lily Allen and Lindsay Lohan have been public about their profiles and experiences using Tinder, too. And Kendall’s older sister Kourtney put a profile on Bumble, and was encouraged by sister Kylie to start looking for dates via the app.