HitWe App Profile View

Another day, another new dating site that’s trying to hit it big.

Hitwe calls itself the “fastest-growing online discovery network” and promises to offer “the best opportunities for communication and new acquaintances.” They’d be big claims coming from anyone, but they’re downright gargantuan coming from a service most of us haven’t heard of. Naturally, it makes you curious… does Hitwe live up to its own hype?

A quick investigation reveals a colorful but simple site. Hitwe is clearly a product of its time. New users can sync their account with Facebook to automatically populate their profiles and save time. Pictures can be imported directly from Facebook or Instagram. The profile layout has both a featured image and a cover photo, a design that will be intimately familiar to any social media user. The profile also has tallies of visitors and likes, another resemblance to many social media profiles.

Recipient
Plenty of Fish

The Editor's Top Pick - Free Award recipient for 2016 is Plenty of Fish (POF). Straight from their online press page, POF lists just how popular the dating service is. Worldwide Plenty of Fish has over 100 million registered members since launch and they are adding 55,000 new members every single day. On average 3.6 million people log into POF either via the website or dating apps, and have over 10 million conversations.

It’s not your imagination: the longer a couple stays together, the more similar they become in both looks and actions.

“As human beings, we’re instinctively drawn to people who remind us of ourselves,” wrote Lizette Borreli for Medical Daily. The question is, why are we inclined to such a unique brand of narcissism?

“We are drawn to those we have the most in common with, and we tend to have the most successful long-term relationships with those we are most similar to,” Dr. Wyatt Fisher, a licensed psychologist, said in the same article.

Recipient
eHarmony

The Editor's Top Pick - Innovative Award winner of 2016 is eHarmony. Late in 2016, eHarmony made a number of bold moves by launching several big new features for their website and dating apps which continue to roll out early in 2017 for some locations. One of the more exciting ones is that eHarmony now shows you your compatibility score with your matches. You can see your top 3 attributes for matching which predicts a long and successful relationship plus, members will also be able to drill down further to see how they match in other dimensions of compatibility (for all 29).

eHarmony also reduced the initial profile questionnaire so that it will take most users only 10 minutes to sign up for a free membership, fill in the profile, and start receiving matches. Previously completing the profile took on average 40 minutes. Members will still be able to fill in the expanded eHarmony profile at a later time to ensure that they will receive the same high quality matches as before.

The last place many love weary daters would go for advice on how to date is consulting a dating app. Especially Tinder, which has often been accused of being a “hook-up” app, and recently taken to task by competitor Hinge for that reputation.

But last month, Tinder launched a brand new podcast offering online daters some much-needed advice.

Branded podcasts are popping up everywhere, since the platform has really caught on with the way the public consumes information. According to Edison Research, about 21% of Americans over the age of 12, or 57 million people, listen to a podcast monthly, up from 17% last year. It seems Tinder is trying to capitalize on its success and pave a more helpful and hopeful path while expanding its user base.

Recipient
MillionaireMatch

The recipient of the 2016 Editor's Top Pick - Wealthy Award is MillionaireMatch. One of the oldest wealthy dating services around MillionaireMatch has been matching wealthy singles and admirers since 2001 and now has almost 3 million active members. You can access MillionaireMatch via their website (at MillionaireMatch.com) and dating apps found on iTunes (iOS) and Google Play (Android).

Members you will find on MillionaireMatch include CEO's, lawyers, and doctors. To become a member it is as easy as using your Facebook account to login (you share only the information you want) or by manually creating a free profile. One of the main safety benefits of MillionaireMatch is the feature they offer members to verify their profile information. Any paid member can do this and can verify their, photo, age, and city location. Millionaire members can also verify their income.