You imagine that life is good for a Google executive. He has a killer job. He owns a big house or a stylish penthouse apartment. He drives a Tesla. He has more cash than he knows what to do with. He regularly takes vacations and buys from big-name brands.

That guy can’t possibly have trouble finding a date, right?

Business Insider tells a different story. The website recently sat down with Charlee Brotherton, founder and CEO of Executive Matchmakers, and Megan Buquen, the company’s Vice President, for a peek behind the curtain.

Everyone loves to skip the line. There’s a special satisfaction that comes from strolling past the unfortunates stuck in the queue, throwing a confident nod to the bouncer, and sashaying through the door without even flashing an ID.

Whether or not you have that kind of clout at clubs, you now have it online. Tinder is rolling out a new feature called ‘Boost’ that lets users skip the digital line for a fee.

“You’ve got people to meet and places to be. In fact, Tinder was designed with this in mind, providing you a simple, fun introduction to new people nearby so you can get out and meet them in the real world,” reads the official blog announcement. “Still, sometimes there just aren’t enough hours in the day and what you need is a boost in the right direction.”

The eHarmony dating service has free communication now for 5 days in the United States and Canada. Starting November 9th, 2016 until November 14th, 2016 you will be able to communicate for free with other members with whom you are matched too. This free event is available on their website and dating apps.

eHarmony has been a popular dating service for singles looking for a long term relationship. In fact over 2 million marriages have happen because of matching performed by eHarmony. Also according to a recent independent study this year, 57% of eHarmony users reported that they had found a relationship on the dating service. This means 100's of thousands of eHarmony members are successfully matched every month.

To participate in the free communication event at eHarmony all you need to do is sign up for a free membership and complete the profile questionnaire. Once complete you will then receive your matches, for which you can then start communicating with. Photos and skipping the guided communication process are not included with the free trial.

For more details about this online matchmaking service please read our eHarmony review.

It seems every online business is tapping into the lucrative and popular online dating industry. The latest newbie?  Goldstar, the company that offers online discounts for tickets to your favorite shows, events and concerts.

It makes sense for Goldstar to get involved in the dating scene, since they already provide tickets to fun events, a perfect setting for a blind date. How About We and other online dating services are already focused on matching people through events and by planning first dates, hoping to attract users who are tired of endlessly messaging matches, which can happen with apps like Tinder.

But how exactly does it work?

A year ago, Vanity Fair ran an article dramatically called Tinder and the Dawn of the ‘Dating Apocalypse’. It caused a major stir in the media - everyone was debating whether the swipe made love easier to find or wiped romance from the equation completely.

The article wasn’t just a catalyst for discussion amongst daters and writers. Justin McLeod, founder and CEO of the dating app Hinge, was also struck by what it had to say.

“It was the first among many realizations that Hinge had morphed into something other than what I originally set out to build (an app for real relationships),” McLeod said in an email to the Vanity Fair writer, Nancy Jo Sales. “Your honest depiction of the dating app landscape has contributed to a massive change we’re making at Hinge later this fall.”

Dating app giant Tinder is trying to expand its influence beyond the dating scene. While the dating market has essentially built the app’s user base, Tinder execs feel that moving outside of this niche to include a larger portion of the population will reap some obvious benefits.

Fear not daters, you can still swipe left and right to date people with the original Tinder app. The new app is a totally separate experience, called Tinder Stacks, and it’s basically a social media voting tool. It’s all about group decision-making.

According to an article in The Verge, Tinder works through your iMessage app to allow you to contact multiple friends and choose a bunch of pictures from your phone to send to them. Message recipients will then be able to go through your “stack” of photos and swipe left and right, depending on whether or not they approve of or like each one. (You can also add a question to the stack, such as “which dress makes me look the most sexy?”) As the voting takes place, the sender will be able to see how many likes and skips each image receives.