Dating app Hinge started out with some stiff competition against Tinder. Since its debut in 2012, several other new dating apps have launched and attracted a growing user base as well as media attention, including female-centric dating app Bumble. Meanwhile, after steady growth since its launch, this year Hinge has seen its numbers declining.

Hinge’s marketing and product development have always focused on attracting more serious daters. The app is geared toward young professionals in their late twenties and thirties who are looking for long-term relationships, as opposed to the hook-up reputation that has followed Tinder since its inception. The app is billed as a “grown-up” alternative to the young users of Tinder, which at first seemed to serve the market well.

Love doesn’t come with a textbook. There are no rubrics or cheat sheets. And it definitely doesn’t look like what you see in the movies.

Modern dating is complex and constantly evolving. Relationships are not easy to build and maintain, but they never were. Love comes in many guises - some readily recognizable, some not.

Forget what you know from Twilight. Unrealistic expectations can kill a relationship before it even starts. The reality? It isn’t always pretty, but it’s all we’ve got. These 4 life lessons may not be easy to learn, but they’re essential to lasting love.

Online dating is the classic double-edge sword. On one hand, it opens up your dating pool exponentially. Potential partners could be anywhere in the world, and you can surf those infinite matches from the comfort of your couch (preferably while wearing PJs and tucking into your favorite comfort food).

Then there’s the other hand. The PJs are on. You’re curled up on the couch. A package of Oreos awaits. You grab your phone, start browsing and BOOM, there it is: one of these 4 abysmal profiles. Swipe left as fast as your fingers will allow.

There’s a lot to love about entrepreneurs. They’re creative. They’re passionate. They’re positive. They’re ambitious. They’re often confident and extroverted. Any one could be the next Elon Musk or Richard Branson.

You wouldn’t mind dating someone with a private island, would you?

Thought not. The problem is, entrepreneurs come with a special set of challenges that can make dating hard - even harder than it is for non-entrepreneurs. Starting a business takes an incredible amount of time, energy, and concentration. Entrepreneurs eat, sleep, and breathe their projects - 24 hours a day, 7 days a week, 365 days a year.

In other words, date an entrepreneur and you’re also dating their business. Even the most dedicated employee will never reach that level of commitment with their work. As a result, dating an entrepreneur can be exciting but frustrating, and being an entrepreneur who’s trying to date can be confusing or discouraging.

There’s a lot of dating advice out there. Maybe you’re overwhelmed with what you should and shouldn’t do when you’re online dating, messaging, or just sorting through your matches, and that’s okay. You learn as you go, one step at a time.

In my experience with dating and giving dating advice, there are a few things that I think are overlooked by the experts. Most advice centers around the practical: what types of photos to use, what messages get the best response, and why you shouldn’t talk about politics on the first date. These are all great tips, but I want to offer a few additional nuggets I’ve learned along the way.

Are you an online dating veteran, or new to the process? Regardless of your experience, it’s important to reconsider your strategy from time to time, no matter how seasoned you are with apps like Tinder or setting up a profile on Match.

We tend to approach online dating the same old way, but then we expect different results the next time around. If you really want to be successful with online dating, you have to be willing to try something new, test out different approaches, and see what works best for you. Easier said than done, but it’s true!

Following are five online dating mistakes to avoid now, if you want to see better results: