Snapchat Slapped With Trademark Lawsuit After Rebrand
- Saturday, November 26 2016 @ 09:43 am
- Contributed by: ElyseRomano
- Views: 1,758

The company behind Snapchat, which recently changed its name to Snap Inc., is now facing a trademark lawsuit over its new moniker. Snap Interactive, a company that operates dating applications for social media websites, filed the suit at the US District Court for the Southern District of New York on Tuesday, October 25.
Snapchat’s rebranding was intended to reflect the company’s expanding goals. "We rebranded our company to Snap Inc. because we are bigger than just one app," chief strategy officer Imran Khan told Adweek. "Snap Inc. is a camera company—we believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate."



