Hinge Rebrands And Relaunches To Defeat The ‘Dating Apocalypse’
- Tuesday, November 08 2016 @ 06:53 am
- Contributed by: ElyseRomano
- Views: 2,006

A year ago, Vanity Fair ran an article dramatically called Tinder and the Dawn of the ‘Dating Apocalypse’. It caused a major stir in the media - everyone was debating whether the swipe made love easier to find or wiped romance from the equation completely.
The article wasn’t just a catalyst for discussion amongst daters and writers. Justin McLeod, founder and CEO of the dating app Hinge, was also struck by what it had to say.
“It was the first among many realizations that Hinge had morphed into something other than what I originally set out to build (an app for real relationships),” McLeod said in an email to the Vanity Fair writer, Nancy Jo Sales. “Your honest depiction of the dating app landscape has contributed to a massive change we’re making at Hinge later this fall.”



