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Match.com Predicts The Biggest Day For Online Dating In 2016

Match.com
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If “find love” is one of your resolutions for 2016, you're in luck. Get your best pickup lines ready, because the busiest time of year for online dating is rapidly approaching.

Match.com has revealed the exact day the most users will log on in 2016, and even narrowed the time down to the minute. Using their site traffic data, Match predicts that Sunday, January 3, at 8:52 pm EST is when the most users in all of 2016 will be logging on to the site.

Why is early January peak season for online dating? January 3 follows two major holidays, Christmas and New Year's, when singletons can feel especially lonely. On top of that, the beginning of the year is prime time for New Year's resolutions, which are often made about love and relationships.

Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor for Match, says there's a biological reason for this behavior. “I think all three brain systems for love become stimulated around this time of year, including sex drive, feeling of attachment and romantic love,” she told Bustle.

She goes on to say that the novelty of the holidays can trigger the dopamine system, which encourages feelings of romance, while the hugging and nostalgia that accompany the season can trigger feelings of attachment. If you're not in a relationship, it can emphasize your singlehood.

“Moreover,” she continues, “the beginning of the new year is a natural time for rejuvenation and renewal; and has been for thousands of years. So we naturally begin to look around for a true love.”

If you can't log on exactly at 8:52 pm EST on January 3, don't stress. Match says that peak season will span the full month of January and then some. The site rountinely experiences a 60 percent leap in new members signing up between December 25 and February 14, so you could have a new special someone just in time for Valentine's Day.

And it's not just sign ups that get a boost during this time of year. The number of messages exchanged also increases with the influx of new numbers. Match says that a whopping 50 million messages are sent during peak season.

In order to secure that V-Day date, users step up their game across the board. Along with sending more messages, members use the new year to rejuvenate their profiles and add new photos. Fifteen million new images are uploaded to Match between Christmas and Valentine's Day.

Is all that effort worth it? Statistics say yes. Match predicts that 1 million people will go on dates as a result of the elevated activity during peak season. Now is the perfect time to freshen up your profile and double down on your dating efforts in 2016. For more information on this dating service, please read our review of Match.com.