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Late in 2018 eHarmony was acquired by the German broadcaster ProSiebenSat.1 (Parship Elite Group). Since then they have been busy working on a large update to eHarmony which went live on November 4^th, 2019. With this update came the closure of Compatible Partners which now redirects to eHarmony with the following message:

A fresh experience is waiting for you. Log in with your existing credentials or register now to discover what‘s new.

So, it looks like current members have nothing to worry about as all active member accounts have been moved over to eHarmony so all you need to do is log in with your existing information.

Bumble founder Whitney Wolfe Herd has secured a 4 million pound dividend payout from parent company Magic Lab, who saw record earnings thanks to its star dating app.

According to The Telegraph, the Bumble windfall is the result of a dividend payout of 20 million pounds from its parent company, and Herd owns about 20% of Bumble. Magic Lab saw earnings skyrocket at the end of 2018 to about 270 million pounds, up 51 percent from the year before. This quarter, the company reported a loss of about 4.8 million pounds.

Bumble’s revenue made up about 48 percent of Magic Lab’s overall business.

People Media (who is owned by Match Group) has decided to merge their two senior dating services into one. The services are SeniorPeopleMeet and OurTime. This process has been well on its way for a while now since both websites and apps were already the same (features, user interface, etc...) except for the name and color scheme.

When you visit SeniorPeopleMeet.com a message is now displayed explaining the merger. SeniorPeopleMeet user database which includes profiles, messages, and photos will all be transferred over to OurTime. SeniorPeopleMeet users just have to visit OurTime.com and use their existing SeniorPeopleMeet username and password to log in.

Andrey Andreev, who owns popular dating apps Badoo, Bumble, Lumen and Chappy, has created a new holding company called Magic Lab.

Magic Lab seems to be positioning itself to compete directly with Match Group by offering a similar setup: a suite of diverse apps aimed at different dating markets. However, Magic Labs stated how it plans to distinguish itself in its company mission, taking aim at dating app culture overall: “The brands will focus on marketing to solve societal issues such as misogyny, stereotypes, self-doubt and ageism.”

Dating app Lumen is coming out strong for the over 50 online dating market. It has already achieved one million downloads in just eight months (Android and iOS). In June, the company announced the launch of an international campaign dubbed “50 is just the start,” partnering with over-50 dance group The Silver Classix Crew in its ads.

The dance group performs in costumes that hide their identities, so they could be mistaken for much younger dancers. The end of the ad has them removing their masks to reveal performers with gray hair and other signs of age, meant to make viewers question their preconceptions of what “older” means. The ad will air in various global markets on both broadcast and digital platforms like Comcast and Hulu, according to website Campaign US.

Love is in the air for ProSiebenSat.1 and eHarmony. The German broadcaster has purchased the LA-based dating service through its newly formed e-commerce division, NuCom Group. The company plans to merge eHarmony (along with Compatible Partners, an eHarmony owned same sex dating service) with its own online dating platform, Parship. The parties agreed not to disclose the details of the transaction.

“Creating growth and leveraging synergies are key elements of our strategy. This acquisition is an excellent fit. Bringing these two strong brands together will immediately create a world leading online matchmaking company,” ProSiebenSat.1 CEO Max Conze said in a statement.

Parship is one of the most popular dating platforms in the German-speaking and Benelux regions. NuCom Group has developed the company into one of the most successful properties in its portfolio since acquiring a majority stake for €100 million in 2016. Like eHarmony, Parship is focused on long-term relationships and uses a compatibility algorithm based on a comprehensive questionnaire to match users in its database. Parship and sister brand ElitePartner is expected to have 2 million new registrations this year while eHarmony expects 2.8 million.