Match Group

It looks like members of PlentyofFish.com will have another way soon to access the dating site. In a few weeks (July, 2010) an iPhone Application will be released which will allow members to access the dating site directly on their iPhone, iTouch and iPad. No information has been released yet on what features will be available on the dating application but I assume profile editing, searching and sending messages will be possible. I am curious to see if location based dating will be included with this new application.

Since an iPhone POF Dating App will be here soon I wonder how far off an application for Android will be? Android mobile phones are now outselling the iPhone here in the States.

To find out about POF, you can read our review of PlentyofFish.com.

Don't forget that today is Father's Day.

Did you know that single parents make up a large percentage of online daters? On Match.com, 39 percent of male subscribers are single Dads. These single dads are also 46 percent more likely to meet someone on Match.com when compared to the average male who does not have children. This advantage increases, the older the Dad is. Single Dad's who still have children living at home also have a slight higher success rate on Match.com

For you single Moms out there, single Dads are 56 percent more likely to email you than men without children. This is probably the main reason why single Dads have more success on dating sites. The best chance to meet a single Dad online at Match.com is early in the morning (from 6am to 9am). This is when they log into the dating site the most often to browse profiles and send messages.

44 percent of single Dads on Match.com are between the ages of 35 and 45 with 30 percent being 45 to 55 years old. 68 percent of Dads also wait at least 3 months before allowing their date to meet their children.

For more on the story, read "Up To Date" and for further details about this dating site, read our Match.com review.

If you are interested in a dating site just for single parents, check out our review of Single Parent Meet.

Back in February of 2009 Match.com sold its European Operations to Meetic. Well according to Informatica, a independent provider of data integration software, they completed the post-merger integration of Match.com in Europe with Meetic 40 percent faster than by using a home grown solution. It took only 4 months on the Informatica Platform.

The data, which required integration from Match.com in Texas (Orcale Databases) to Meetic in Paris, included millions of profiles from 15 countries. Photos from the profiles as well as all messages were migrated over as well. All this integration was done seamlessly and without interruption to any online services.

To find out about the dating site, you can read our Match.com UK review.

I've noticed a few comments lately on our site (see Comment) from visitors about chatting on PlentyofFish (and Dave's blog post as well). This was a bit of a surprise to me since back in April 2009 IM was dropped without notice, much to the dismay of many members (see Story). Well, I had time to confirm it tonight, and it does indeed look like the old instant messenger is back.

The reason given for the removal of the IM functionality initially was that it reduced the page impressions on POF by 10% or more. The reason for this was people were chatting and not surfing the site (and clicking on ads). I guess all POF needs to do now is update their Help FAQ since it still says "Plentyoffish doesn't have an IM.".

For more on this dating site, you can read our review of PlentyofFish.com.

Match.com in Australia (Match.com.au) has been in operation for 15 years now. They launched back in April of 2002 after buying out Soulmates Technology. To celebrate this milestone they have released some Aussie statistics about Match.com:

• More than 80,000 profiles are viewed every day.
• Everyday 16,000 winks and messages are sent. This equals to 6.5 million communications a year.
• 67% of Australian singles have never been married.
• 59% of members are looking for a non-smoker.
• 90% of members are okay with a partner who drinks on occasion.
• Gold Coast members are 45% more likely to have children than those members from Sydney.
• 64% of men are looking for a partner who has some tertiary education. With women it is 71%.

To find out more information about this dating site, read our review of Match.com.

Glamour Magazine has partnered with the online dating site Match.com. This is a good move for both companies. Of the roughly 3 million women who visit Glamour.com, 70 percent are single or divorced. This is obviously an ideal market for Match.com to offer their service too. Plus a large percentage of Glamour readers are between the ages of 20 and 50. This age range is the prime users of online dating sites. From this 2 year deal Glamour will receive a percentage of the revenue from people who sign up for this Match.com extended dating service called Glamour Matchmaker.

When singles log into Glamour Matchmaker they will find specially chosen profiles which are organized by personality types. These personality types will be created by the staff at Glamour and will include names like "Adventure Seeker" and "Foxy Bohemian".

Glamour Matchmaker is expected to go online sometime this month.

For more on the story, read The Wall Street Journal. To find out more about the dating site which partnered with Glamour, check out our Match.com review.