When Love Pays Off: Dating App Revenues Hit $6 Billion

- Friday, August 29 2025 @ 12:00 pm
- Contributed by: Lisa
- Views: 296
Have you ever stopped to think about how much we actually spend on dating apps? From boosting a profile to subscribing for unlimited swipes, the money adds up quickly. In fact, according to Busines of Apps, global dating app revenues surpassed $6 billion in 2024—with North America responsible for about 50% of that total. By 2030 this total is expected to rise to $8.7 billon.
That $6 billion milestone highlights just how deeply dating apps have become woven into modern life. Analysts note that North America alone accounted for more than $3 billion, making it the single largest driver of global app revenue. Asia-Pacific followed with steady growth, fueled by rising smartphone adoption and shifting cultural openness toward online dating. Europe trailed slightly, contributing just under 20% of total revenues.