Survey: Despite The Popularity Of Online Dating, 75% Of Singles Want To Meet IRL

  • Tuesday, February 25 2020 @ 01:01 pm
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Most singles want to meet in real life.

We’ve all seen a rom-com meet-cute. A soon-to-be couple accidentally touches hands while reaching for the same item at a grocery store. Or ends up covered in coffee when one person literally runs into the other on their walk into work. Or gets into an argument during a minor case of road rage. The best meet-cutes in movies happen under dubious circumstances, often at the most awkward or embarrassing moments of the characters lives.

In real life, most of us would prefer to meet our future partners under better conditions, and thanks to online dating, these love-at-first-site meetings are becoming a thing of the past. According to an article published by Stanford University in 2019, matchmaking is now done primarily by algorithms. Today’s heterosexual singles are more likely to meet a romantic partner online than through personal connections. But is that actually what we want?

Summary of the 2020 Dating Sites Reviews Choice Awards

  • Monday, February 24 2020 @ 05:04 pm
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This is a summary of the awards and their recipients for the 13th annual Dating Sites Reviews Choice Awards. These awards honor the best dating apps and sites of 2019 in 11 different categories and where handed out starting this new year in January and continued through to February 14th (Valentines Day). The dating services listed below are the ones worth checking out in 2020 for those interesting in participating in online dating to find a partner.

Our top award is the Single's Choice Award which is decided by our readers. To participate all you had to do was cast a vote in our poll which ran from October 1st 2019 until December 31st 2019. The poll asks you to recommend your choice for the top dating service (app and/or site) from a selection of the ten leading dating services on the internet. The top three dating services who receives the most votes will be the recipient of a Gold, Silver, and Bronze award.

Single's Choice Award

2020 Dating Sites Reviews Single's Choice Award - Gold

Recipient Tinder

The recipient of the Gold Single's Choice Award for 2020 is Tinder. This dating app is most popular with singles in their twenties and thirties (all age groups are present on the service). Thanks to Tinder's continued innovation in the dating space and their addition of features users are actually looking for, this dating service will continue to remain a leader for the foreseeable future.

For full award information see the article: 2020 Dating Sites Reviews Single's Choice Award

2020 Dating Sites Reviews Single's Choice Award - Silver

Recipient POF

The Silver Single's Choice Award recipient for 2020 is POF (or Plenty of Fish). POF has been in business for over 15 years and was the first free dating service to become really popular (when most at the time were paid). This dating service offers a little bit of everything from swiping to find matches with Meet Me, to using Ultra Match which is a detailed Behavioural Matchmaking System.

For full award information see the article: 2020 Dating Sites Reviews Single's Choice Award

2020 Dating Sites Reviews Single's Choice Award - Bronze

Recipient Match

The recipient of the Bronze Single's Choice Award for 2020 is Match ( The originally grand daddy of dating sites has been going strong for over 20 years. This past year Match went back to the basics when they updated their service. Things are now much simpler to find and use on the apps and website. Match is currently most popular among singles aged 40 and older.

For full award information see the article: 2020 Dating Sites Reviews Single's Choice Award

OkCupid Unveils Global “Ask Yourself” Ad Campaign on Most Important Issues for Daters

  • Monday, February 24 2020 @ 09:55 am
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OkCupid Ask Yourself Marketing Campaign
Image: OkCupid

OkCupid launched a new provocative ad campaign called “Ask Yourself,” which focuses on questions that can serve as deal-breakers to younger daters. The campaign doesn’t shy away from getting political, since the majority of its customers are most interested in partners that align with them politically.

The campaign includes illustrated outdoor posters that feature the most popular topics discussed among OkCupid users. For example one poster states: “It’s OK not to date a man who won’t vote for a woman” and “It’s OK to choose to only date someone who’s pro-choice.” It also features animations and a series of polls for Instagram stories, gauging people’s opinions on a wide range of topics from light to serious - such as thoughts on body hair, climate change, and Trump’s impeachment.

Butterfly for Trans Daters Launches in India

  • Friday, February 21 2020 @ 07:42 am
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Butterfly Dating Service Logo

UK-based dating app Butterfly, catering specifically to transgendered daters, has just launched in India, according to Quartz.

India is becoming a hot market for the dating app industry and is a big focus for Match Group and Bumble, who have launched high-profile campaigns to promote their dating apps in the country, including investing in celebrity partnerships and hiring regional managers. 

However, transgendered daters are finding it hard to find love on dating apps, especially in India, even as they take off.

Bond Touch Bracelets Help You Stay Connected With Your Long-Distance Love

  • Thursday, February 20 2020 @ 12:11 pm
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Online dating has given us wonderful things and terrible things, and some things that are wonderful and terrible at the same time. It allows us to connect with potential partners all over the world (wonderful), but it also opens us to the possibility of falling in love with a perfect match who lives hours, miles or even oceans away (terrible). Despite what they say about absence and the heart growing fonder, and the ever-expanding number of communication tools that claim to bring us closer, long-distance relationships are hard.

Entrepreneurs are eager to find ways to help couples stay connected no matter where they are in the world. Bond Touch bracelets use haptic technology to let you and your dearest physically feel each other, even when you’re apart. When you touch your bracelet, your partner’s matching bracelet vibrates and lights up in the color of your choice, letting them know they’re on your mind. Bond Touch bracelets are waterproof up to three feet, with a battery life of up to four days and a variety of accessory bands that can be swapped to customize your style.

Boomers Are Gravitating to Dating Apps Catering to Older Daters

  • Wednesday, February 19 2020 @ 12:17 pm
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Boomers like Dating Services dedicated to Seniors.

Boomers are looking for love and increasingly turning to dating apps to do it. But Tinder isn’t necessarily what they are looking for.

BBC reported that the demographics with the biggest growth for dating app usage are 18-24-year-olds and those over 50. Between 2013 and 2015 when Tinder began to take off, online dating tripled for the younger demographic and doubled for those aged 55-64, according to Pew Research Center.

However, older daters were finding obstacles in using popular apps like Tinder that continue to cater to young users. For example, when Tinder launched its premium paid service, the company charged significantly more for older users, which caused an outcry. Some dating apps don’t let people over 50 sign up at all, so boomers were either having to lie about their ages or look for another platform. 

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