Badoo Launches New Feature to Curb Ghosting

Badoo
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Badoo announced the launch of a new feature that the dating app company says will curb ghosting.

The feature offers pre-existing responses to users who might have ghosted their matches. For example, if you haven’t responded in three days to a match’s message, you’ll get a gentle nudge with offers of what to say, depending on whether you want to meet the person or just move on. Badoo wants to improve the online dating experience by encouraging users to be more communicative with their matches.

The responses Badoo offers vary. If a user is interested in a date, they can choose: "Hey, sorry for the late reply. When are you free to meet?" If a user is not that into a match, then they can choose, "Hey I think you're great, but I don't see us as a match. Take care!"

Match Group Disputes Claim It Intentionally Undervalued Tinder

Match Group
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There’s no sign of a slowdown in the legal battle between Tinder co-founder Sean Rad and Tinder’s parent company, IAC/Match Group.

In August, Rad and nine other plaintiffs sued IAC over alleged devaluation. Rad claims the company undervalued Tinder in July 2017 at $3 billion to prevent him from accessing the full value of his stock options. The suit alleges that IAC created “a false picture of Tinder’s financial condition and prospects” resulting in “bogus numbers” and that “through deception, bullying, and outright lies, IAC/Match stole billions of dollars from the Tinder employees.”

IAC is now fighting back with a motion to dismiss the lawsuit, filed on October 9, which claims that Rad “fully participated in the valuation process” of Tinder and shares responsibility for the company being undervalued. Though IAC failed to accurately predict Tinder’s success over the past year, the motion argues, Rad also failed.

Tinder Enters The Content Space With Launch Of Lifestyle Site ‘Swipe Life’

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Tinder has already secured its place in the zeitgeist of the 2010s, but its latest launch promises to make the notorious dating app an even more inescapable part of pop culture. Senior Director of Content Kelsey Blodget announced Tinder’s new venture in an interview with Cheddar: an online magazine.

The newly debuted lifestyle site has been christened Swipe Life. The content covers a range of subjects relevant to modern day daters with a focus on issues that are pertinent to 18-25 year olds, the primary demographic of the dating app. A full-time editorial staff and a team of freelance writers have been brought on to keep the digital publication up to date.

Blodget describes Swipe Life as “an editorial lifestyle website where we’re covering today’s dating culture. So really the journey of being single, the ups and downs. It’s fun, it’s funny, sometimes it’s confusing - and we really want to be a companion on that journey for our users.”

Dating App Hinge Launches Feedback Feature “We Met”

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Dating app Hinge is getting serious with its mission to help people form long-term relationships. This week, it became the first dating app to launch a breakthrough feature called “We Met,” offering its users an opportunity to give feedback on their dates.

“We Met” will allow two matched members to privately confirm if they actually went on a first date and share how the date went. Hinge will then use this information to suggest better matches, with the goal of refining its algorithms to yield better first dates – ones with relationship potential.

The information users share is kept confidential, so no need to worry about whether your date will find out what you said. The main idea is for Hinge to improve the matchmaking process with more real-world data. (Though if your date gets too drunk or stands you up, for instance, Hinge also allows its users report disrespectful behavior.)

Spark Networks Ordered To Repay Nearly $1 Million To Customers

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Spark Networks USA, the Los Angeles-based parent company of numerous niche dating sites including Jdate and Christian Mingle, has agreed to pay $500,000 in penalties and up to $985,000 in restitution to customers after settling a consumer protection action. The money will be paid to users whose subscriptions automatically renewed without notification or who were denied refunds.

Under federal and California state law, consumers must be notified if a subscription is automatically renewed and must give their “express, affirmative consent” before any money is collected. Spark Networks failed to provide clear notification of subscription renewals, according to the settlement, and offered users no opportunity to indicate their consent via a check-box or similar form. The consumer protection action was pursued upon discovery of this violation.

“Consumers always have the right to know where their money is going and companies must comply with California’s laws in order to ensure that consumers understand certain transactions will renew automatically,” San Diego County District Attorney Summer Stephan said in a statement. “This joint effort is a great example of how our Consumer Protection Unit works to protect people from unfair business practices in the marketplace and ensure that California’s consumer protection laws are followed.”

DNA Romance Brings Chemical Attraction to Online Dating

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The DNA Romance dating platform disrupts the way people connect online by using Genetics and Psychology to matchmake people based on all three elements of human attraction:

  1. Personality
  2. Chemistry
  3. Appearance

DNA Romance enhances the transparency of online dating by providing evidence based matchmaking going beyond appearance and questionnaires.