Growth Industry Or Past Its Prime? A Two-Year Review Of Online Dating’s Hirings And Firings

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It wasn’t long ago that dating services were seen as the last refuge of the lovelorn and desperate. Today online dating hasn’t merely shed its stigma, it’s a bona fide phenomenon and business appears to be booming.

According to a report from IBISWorld, annual revenue in the online dating industry has surpassed $3 billion. Dating services employed over 9,000 people worldwide in 2017 and have collectively seen an annual growth rate of +5.3% over the past five years.

Yet hardly a week goes by without someone publishing an article condemning digital dating for butchering our ability to have real relationships, and even major players like Match Group have fallen short of analysts’ expectations.

Dating App Toffee for Posh People Launches in UK

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Are you a private school alum living in the UK? You’re in luck – a new dating app called Toffee will be launching to connect you with other private school types.

Toffee was founded with the notion that "people who hold similar views and values, and have shared the same life experiences (such as going through the same education system) are more likely to be attracted to each other and stick together," according to its website.

There has been mixed response to the buzz the app is generating. Instagram posts and a short introductory video on the app’s website point to an elite clientele, with young men dressed in suits and tuxes and attractive women decked out in evening gowns, champagne at the ready. Many reviews are labeling it as another elite dating app, geared to help connect wealthy people.

eHarmony Offers 50% off 3 Month Membership - April 2018

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eHarmony is offering 50% off a 3 month membership for 2 days this weekend in the United States. This spring sale starts Saturday April 21st and ends Sunday April 22nd, 2018. No coupon code is required and when you purchase a 3 month plan you will save over $75.

This sale is for new and existing users. New users will need to create a membership, fill in a profile, and complete the personality questionnaire. When you are finished (it takes about 30 minutes) you will be sent your first set of matches (you are sent matches daily). You can take a look at the profiles to see if there are any which you would like to contact. If there is you would then need to purchase a membership to contact the members. This sale by far makes it the cheapest on a per month basis for a membership.

For more information about this dating service, please read our review of eHarmony.

Tinder Tests Two-Second Looping Video Feature

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Tinder changed the game when it popularized the swipe. Now the company is hoping a new movement-based feature will keep it on top of the mobile dating heap. Introducing Loops, two-second looping videos that promise to put more personality in profiles and “set your swipe game in motion.”

“Loops represents the next step in the evolution of our classic profile,” Brian Norgard, Chief Product Officer at Tinder, said in a statement. “With the addition of video, users have a new way to express themselves while also gaining key insights into the lives of potential matches. Whether it’s dancing at a concert, doing cartwheels on the beach, or clinking glasses with friends, Loops makes profiles come alive.”

Like Vine (RIP) and Boomerang before them, Loops allow users to upload videos from their phone and trim the footage within the app. The result is a short, repetitive clip that gives users another way of expressing their most dateable selves.

Facebook’s New Privacy Rules Crashed Tinder App

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Tinder crashed for several hours on April 4th after Facebook implemented new privacy and security restrictions, frustrating and confusing millions using the dating app.

Facebook has been facing increased scrutiny from the U.S. government after discovering major security breaches of its members’ personal information by third parties. Most recently, Facebook faced serious accusations after it was discovered that prominent research firm Cambridge Analytica stole Facebook user information from about 87 million users, including information about their political beliefs, without their knowledge or consent.

Facebook has since taken action to correct course, implementing more restrictions on its third party advertisers and partners to limit the amount of information they can access. Facebook previously allowed apps like Tinder to request user data automatically, but now that isn’t the case. Unfortunately for Tinder, this meant its users faced login errors and weren’t able to access the app at all.

New CEO at Plenty of Fish

POF (Plenty of Fish)
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Match Group which owns and operates Plenty of Fish dating service (also known as POF) announced on April 12th, 2018 that Malgosia Green has been appointed as the new Chief Executive Officer. She starts her new job on April 23.

On her new position Malgosia Green stated "... I am very proud to be joining such an exceptional team and am excited to deliver new and innovative product experiences for our members."

Green brings a lot of previous tech experience to her new job. She has founded and run several education tech companies in Toronto including serving as the Chief Product Officer of Top Hat. Green has also been named one of the "20 Young women in Power" by Canadian Business Magazine and a Top Canadian Woman in Tech by Boardlist.