Tinder Dating Handbook

Image: Tinder

On International Women’s Day, Tinder announced the launch of Her New Dating Rule Book, a guide to challenging dating norms and traditions for singles in India.

According to Mashable India, the new guide offers new “rules” for dating today, including who should foot the bill on a first date. Traditionally, it’s been the man, but Tinder says that dating dynamics are changing, and young women in India embrace a more progressive, less traditional approach.

One of the first rules of the guidebook states: “Respect Over Outdated Gender Roles, a.k.a. Chivalry 2.0,” to highlight the fact that young singles are looking for mutual respect and dates who keep promises over outdated notions of chivalry, like expecting a man to pay for a meal. And 36 percent surveyed said they value dates who give their full attention and put the phone away on the date.

Match Group's New COO: Hesam Hosseini

Match Group has appointed a new COO and new CEO, shaking up the executive team in hopes of a turnaround after several disappointing quarters.

Spencer Rascoff has taken over from Bernard Kim as CEO, and Hesam Hosseini was promoted to Chief Operating Officer, and will take the reins in April. The company also announced Gary Swidler will step down as President but will remain as an advisor through July.

Hosseini served as CEO of Evergreen & Emerging Brands for Match Group, one of the bright stars in recent months for the company. Some of its smaller, more niche apps under his direction have shown growth while the company’s star app Tinder has continued to decline.

An investigation into Match Group by nonprofit news organization The Markup and Pulitzer Center's AI Accountability Network found that the company had information about users who were reported for sexual assault, but did not ban them from its apps, publicly identify them, or report them to authorities.

This report follows the company’s ouster of CEO Bernard Kim, who was not able to turn around the company’s revenue decline over the past several quarters. He was replaced by Zillow Group Inc. co-founder Spencer Rascoff.

Now, Match Group is facing the fallout from this investigation.

Ahead of Valentine’s Day, Tinder has partnered with food brand Knorr to encourage users to highlight cooking skills on their Tinder profiles. A whopping 93 percent of Gen Z Tinder users find a date’s ability to cook attractive.

According to Design Rush, the new campaign encourages Tinder users to “unlock their green flag” by touting their ability to cook in profiles and hopefully sparking conversation. Knorr is also helping Tinder users get inspired by offering recipes and cooking tips on TikTok and Instagram leading up to Valentine’s Day under the campaign hashtag #UnlockYourGreenFlag.

According to the joint press release, Knorr and Tinder conducted a study of users to find that 63 percent are more likely to swipe right on someone with cooking listed as interest. And about 28 percent of singles said they won’t consider dating someone who can’t cook.

Ahead of Valentine’s Day, Tinder has partnered with food brand Knorr to encourage users to highlight cooking skills on their Tinder profiles. A whopping 93 percent of Gen Z Tinder users find a date’s ability to cook attractive.

According to Design Rush, the new campaign encourages Tinder users to “unlock their green flag” by touting their ability to cook in profiles and hopefully sparking conversation. Knorr is also helping Tinder users get inspired by offering recipes and cooking tips on TikTok and Instagram leading up to Valentine’s Day under the campaign hashtag #UnlockYourGreenFlag.

According to the joint press release, Knorr and Tinder conducted a study of users to find that 63 percent are more likely to swipe right on someone with cooking listed as interest. And about 28 percent of singles said they won’t consider dating someone who can’t cook.

Hinge just launched Prompt Feedback, a new feature to help users with profile building. The personalized, AI-driven coaching feature “guides daters to create more meaningful first impressions” according to the company’s website.

Prompt Feedback is Hinge’s first AI-powered coaching feature, and offers personalized advice to help daters improve the responses they give for Prompts. Hinge notes that writing Prompts can be difficult for its users. “On Hinge, 27% of all Prompts are just one word, and 60% of daters admit they struggle to know what to write," the company wrote in its release.

With Prompt Feedback, when a user writes a response to a prompt, they are given one of three pieces of feedback: “great answer,” “Try a small change,” or “go a little deeper.”