Hailey Welch, the “Hawk Tuah” girl who rose to fame from a viral video moment has now launched a new dating app dubbed Pookie Tools.

Pookie Tools is AI-based and acts like a virtual wingman, offering everything from conversation prompts to outfit recommendations to profile enhancement tips.

The app targets the Gen Z market with some of Welch’s “cheat codes,” as the description in the app store reads. The cheat codes include a “Conversation Assistant” and “Text Responder” that offer personalized prompts to keep conversations going and an “Astrological Insights” feature that helps determine a match’s compatibility based on zodiac signs.

The 2024 election has created rifts among the American population, and it is already shifting dating behavior along political lines.

After Trump’s victory, people are not keen to state who they voted for or what their politics are for fear of turning potential love interests away, but app users are still searching for coded messaging on the platforms. According to USA Today, if someone lists their politics as moderate or apolitical, or go to lengths to avoid stating where they stand on certain issues, potential matches identify them as “lowkey Republican,” or MAGA or Trump supporters.

Daters are also reading into profile pictures, and assuming that blue hair or blue clothing points to more liberal political opinions, and likely that person voted for Harris.

The share price of Match Group Inc. dropped after a disappointing third quarter earnings report, signaling that consumer interest in paying for dating app subscriptions continues to wane.

According to Business Insider, Match Group shares dropped more than 18 percent after the company reported that paying users on its most popular app Tinder fell 4 percent in the third quarter from the same time period last year, to $9.9 million. The revenue decline for Tinder has been continuous the past few quarters, and Match Group says it expects this slowdown to continue in the fourth quarter.

Hinge continues to be the star of Match Group’s offerings, growing 36 percent year-over-year, though its userbase is still a fraction of Tinder’s.

Young singles in India are turning to new and unexpected platforms to expand their networks, including LinkedIn for dating and Bumble for finding a job.

According to India Today, a recent survey from DatingNews.com found that 61 percent of respondents aged 35 to 40 said they have found their dates on LinkedIn. And 52 percent aged 20 to 40 said they looked to apps like LinkedIn to find dates.

Traditionally, LinkedIn has been a networking platform for careers, but lately people have been turning away from dating apps and gravitating to other social platforms, and especially to LinkedIn. At first, this trend was being reported in the US, but now it seems to be global.

Cheers, a new matchmaking app founded by former Instagram engineer Sahil Ahuja, has launched in New York.

The new app is focused on building connections by offering a similar format to social platforms like Instagram, where users can add unlimited photos and videos to their profile (similar to social media apps), so other users get a feel for who they are. Cheers uses AI in some of its features as do most dating apps now, including for photo selection and to set up user profiles.

According to Tech Crunch, Cheers is differentiating itself from apps like Tinder and Bumble by offering posting features and friend-matchmaking in addition to romantic connections, leaning heavily into the social media model.

A new study found that men who post pictures with their dogs have a higher match rate on dating apps than those who don’t.

According to the journal Evolutionary Psychological Science which published the study, men who wanted long-term relationships also tended to pose with their dogs for dating app photos, compared to those looking for short-term flings, who were much more likely to pose with status symbols like boats or motorcycles, or show off their bare chests.

The study looked at 750 dating profiles, with 225 men and women each seeking long-term relationships, and 225 men looking for a casual relationship.