Bumble Confirms Ad Featuring Serena Williams Will Air During SuperBowl

- Saturday, February 02 2019 @ 09:39 pm
- Contributed by: kellyseal
- Views: 71
Bumble confirmed that a new ad featuring its latest celebrity partner Serena Williams will debut during the first half of the SuperBowl.
According to AdWeek, Bumble teased a new campaign with the tennis star, admitting that it would coordinate with the SuperBowl, though it wasn’t clear if they were planning to air an ad during the game, one of the most-watched annual events in the U.S. (and one of the most expensive ad buys). Bumble has now confirmed their first SuperBowl ad will feature Serena Williams and their new campaign “The Ball is in Her Court.”
Bumble, a female-friendly dating app, is serious about its female-empowerment mission. Over the past few years, the brand has debuted offerings that appeal specifically to women, such as partnering with Moxy Hotels to offer BumbleSpot – verified locations where Bumble users can meet for dates, career networking, or potential new friendships - in an effort to create safe spaces for women.