Compatible Partners is Now Part of eHarmony

Compatible Partners
  • Contributed by:
  • Views: 76
Compatible Partners is now part of eHarmony

Late in 2018 eHarmony was acquired by the German broadcaster ProSiebenSat.1 (Parship Elite Group). Since then they have been busy working on a large update to eHarmony which went live on November 4th, 2019. With this update came the closure of Compatible Partners which now redirects to eHarmony with the following message:

A fresh experience is waiting for you. Log in with your existing credentials or register now to discover what‘s new.

So, it looks like current members have nothing to worry about as all active member accounts have been moved over to eHarmony so all you need to do is log in with your existing information.

Bumble Launches Another Anti-Ghosting Campaign 

Bumble
  • Contributed by:
  • Views: 79
No Ghosting on Bumble Campaign
Image: Bumble

Bumble is fighting ghosting once again – this time with a marketing campaign whose launch coincides with Halloween.

“Ghosting” is a dating term that refers to two people who have been messaging or seeing each other, and one suddenly stops texting or returning calls, leaving their date to wonder what happened and why they “disappeared.”

The tie-in with Halloween is clever but ghosting itself can be very painful for those on the receiving end. Many daters have experience with ghosting and know how it can ruin the dating experience to be left in the dark. When someone is ghosted, it’s easy to assign blame and make up stories as to what happened, or worse – they can lose confidence as they consider how they might have fallen short - which is counter-productive to finding the right person.

NY Appeals Court Rules Against IAC’s Bid To Dismiss Tinder Founders’ $2B Lawsuit

Match Group
  • Contributed by:
  • Views: 90

A New York state appeals court unanimously rejected IAC/InterActiveCorp’s motion to dismiss the lawsuit filed by Tinder founders and early employees who say IAC undervalued Tinder to avoid paying them billions of dollars. This decision affirms a June 13 ruling in which New York State Supreme Court Justice Saliann Scarpulla also rejected a motion to dismiss the litigation.

The lawsuit alleges that IAC and Match Group cheated the plaintiffs out of money they were owed by improperly undervaluing Tinder, which today is worth more than $20 billion, and converting their company stock options. The appeals court denied IAC’s motion to dismiss on statute-of-limitations and other grounds, and said that the plaintiffs “were not bound under their stock options agreements to what they considered artificially low valuations of their stakes.”

The Meet Group Launches NextDate, A New Livestreaming Dating Game

Meet Group
  • Contributed by:
  • Views: 316
NextDate Dating Game

If you’ve ever wanted to star in your own personal dating game, you’re in luck. The Meet Group has announced the launch of NextDate, a livestreaming dating game that lets users of MeetMe and Skout take on the role of a contestant in a speed dating show.

The patent-pending dating game offers a modern twist on a familiar format. As in a classic television dating competition, the user interacts with potential matches while being watched by an audience — except the user gets to choose who their matches are and, instead of a live studio audience, the game is watched in real-time via livestream. The Meet Group’s gamified take on speed dating allows streamers to add comments, use a rating system called the Love-o-meter, and take their romantic chances with any contestant who is currently playing NextDate.

Hinge CEO Justin McLeod Launches New Dating Lab 

Hinge
  • Contributed by:
  • Views: 196
Hinge CEO Justin McLeod
Hinge CEO Justin McLeod
Image: Hinge

Justin McLeod, the founder and CEO of dating app Hinge, has delved further into the mechanics of finding people their perfect match: this time, by launching a new dating lab.

Hinge differentiates itself from dating app Tinder, also one of Match Group’s dating apps - namely by helping people get off the app and into relationships. (Tinder on the other hand is always looking for app stickiness, recently by launching its own interactive series Swipe Night to attract younger users.) McLeod’s philosophy is different: he doesn’t use social media himself, and while he wants to provide a way for people to meet via his app, he also wants them to put their phones down and engage face-to-face.

Tinder Series Swipe Night Will Go International in 2020

Tinder
  • Contributed by:
  • Views: 220
Tinder's Interactive Series Swipe Night

Tinder’s hit interactive series Swipe Night proved to be a wildly successful marketing strategy. As a result, the popular dating app will be debuting the series internationally in February 2020.

According to The Daily Dot, Tinder users have been “flooding” social media during and after the game (which can be seen from 6pm – midnight every Sunday), comparing their choices and discussing what happened. Tinder has also revealed that they’ve seen a “significant uptick” in user engagement since the series debuted. CNN Business reported that total matches on the app rose 26 percent on Sunday nights. Messages between users also rose 12 percent.

As a result, Tinder decided to take the series worldwide. It debuted in the U.S.