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Tinder. Is it really about love?
Steve
Anonymous
Does anyone else feel like Tinder sells us the illusion of endless choice rather than actual love?
The brand built its entire experience around one simple action: swipe right or left.
Brilliant from a UX and marketing perspective. But here's the catch: when there are always more options, do we ever feel satisfied with the one we choose?
My take: Tinder is amazing at selling the excitement of meeting someone new, but not necessarily at building meaningful connections.
Is Tinder a dating app or just an endless catalogue of people?
The brand built its entire experience around one simple action: swipe right or left.
Brilliant from a UX and marketing perspective. But here's the catch: when there are always more options, do we ever feel satisfied with the one we choose?
My take: Tinder is amazing at selling the excitement of meeting someone new, but not necessarily at building meaningful connections.
Is Tinder a dating app or just an endless catalogue of people?
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