Posted on: 2026/11/11 10:25am
By: Anonymous (Steve)
Does anyone else feel like Tinder sells us the illusion of endless choice rather than actual love?
The brand built its entire experience around one simple action: swipe right or left.
Brilliant from a UX and marketing perspective. But here's the catch: when there are always more options, do we ever feel satisfied with the one we choose?
My take: Tinder is amazing at selling the excitement of meeting someone new, but not necessarily at building meaningful connections.
Is Tinder a dating app or just an endless catalogue of people?