Match.com

Consumer Reports has decided to get into the love game. The non-profit organization has been around since 1936, and typically reviews consumer satisfaction with products and services, but now it wants to know about dating apps, and how satisfied customers appear to be.

We all know where this is going. Well, maybe not.

Consumer Reports found two interesting and diametrically opposed results. First, consumers hate online dating with a passion, even more than tech support services, which are notoriously poor performers. Those surveyed didn’t rate any service as more than average as far as overall satisfaction. OkCupid got the best ratings of all online dating services, including Tinder, but it got a reader score of only 56. (Tinder was second with a 52 rating.) Reader scores were evaluated by a number of factors, including messaging and search features, privacy settings, the ease of use and sign-up process, as well as quality and quantity of matches.

In 2017, it’s impossible to imagine the hunt for a partner happening without your other beloved partner: your smartphone.

Those ever-present devices are our constant companions, with us from the moment we make a connection on a dating app, to the loved-up selfies we post on Instagram, to the shocking break-up texts we forward to our friends. Technology influences every aspect of modern love lives.

Match's seventh annual ‘Singles in America’ study took a look at exactly how tech and dating overlapped in 2016, revealing a few strategies for succeeding in love in 2017.

About Singles in America

Now in its seventh year, Match’s annual Singles in America study asks singles across the United States to share how it feels, what it looks like, and what it means to be single today. More than 5,500 singles were surveyed in 2016. Here’s what they had to say.

Gender and feminism are on everyone’s minds. The resurgence of the feminist movement isn’t just the subject of scholarly articles and fodder for celebrity interviews - it’s changing the dating landscape in 2017.

“The annual Singles in America study has once again demonstrated new emerging trends including men’s overwhelmingly positive view of feminism and feminists, in the boardroom and the bedroom,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match. “We’ve captured the great spring forward in gender equality.”

In time for Valentine’s Day, online dating service Match released its seventh annual Singles in America study, the largest and most comprehensive study of its kind.

This year’s focus was a little different from previous studies, exploring new dating rituals, shifting gender roles, and the impact social media has had on the dating culture.

First, thanks to mobile apps and the accessibility of online dating, almost one in six singles (15%) of those surveyed by Match feel addicted to the process of looking for a date. Millennials are 125% more likely to say they feel addicted to dating than older generations. And men are 97% more likely to feel addicted to dating than women – although more women feel more burned out by the process (54%).

Match.com has released its seventh annual Singles in America study, the nation’s largest and most comprehensive annual survey of dating in the United States.

The 2017 survey is set to reveal surprising data and trends on new dating rituals, the impact of social media on the dating landscape, shifting gender roles, and attitudes about love, sex, and relationships across generations.

Unsurprisingly, Millennials were a major focus of the study. The much talked-about generation is “diligently using technology to find love,” says Dr. Helen Fisher, biological anthropologist and Chief Scientific Advisor to Match, “and building new dating rules and taboos along the way.”

Match Group reported fourth quarter and full year 2016 financial results, revealing a mix of highs and lows.

“Match Group executed well in our first full year as a public company,” said Greg Blatt, Chairman and CEO. “We had strong double digit revenue, operating income, Adjusted EBITDA and PMC growth, generally on track with our expectations at the time we went public. As we roll into 2017, we’re confident we can maintain that momentum.”

Q4 2016 highlights include: