Types (Niche)

From the founder of Wyldfire, the ladies-led dating app, comes a new Snapchat-style app for online dating called Heartbeat. This may be the first time video has been so deeply integrated into the dating app format, but it won't come as much of a surprise to the tech savvy.

Snapchat is killing it in the mobile apps game. Though it skews heavily younger, it's becoming as commonplace to those of a certain generation as Facebook is to the generation before. It was only a matter of time before the competitive online dating industry attempted to steal some of Snapchat's style.

“Young people haven’t had a dating product that lets them communicate in their language,” said Brian Freeman, founder of Wyldfire and Heartbeat, in a press release. “The current dating app format feels far too hook-up-focused. Instead, Heartbeat is about establishing genuine human connection, in an instant, without allowing creeps to take the reins. This is the future of online dating.”

Safety is of the utmost importance on Heartbeat. All men interested in using the app must be pre-approved by a team of women before they can sign up. Communication can only be initiated by female users, though on Heartbeat it's live video chat (think something like FaceTime) rather than emails or text messages.

When you download the app, you will see a Heartbeat timeline – essentially a combination of Snapchat stories and an Instagram feed. Each uploaded story or "Heartbeat" will be automatically erased in 36 hours so your timeline is never overcrowded.

Female users receive one daily match suggestion selected through an algorithm called "BAE Watch." Men seeking additional search ability and compatibility suggestions from the BAE Watch algorithm can boost their membership to VIP status for an additional cost.

As an alternative matching option, women can scroll through their timelines, “like” Heartbeat videos, review profiles (a mix of a person's most recent Heartbeats and biographical information), and initiate conversations with prospective dates.

Freeman hopes that the video format will alleviate fears that users aren't talking to real people and will make users more accountable for what they say. He also hopes it will allow them to create deeper connections, by offering the opportunity to read body language and interpret tone in a way that text cannot achieve.

Heartbeat's target demographic is people in their twenties. Users in that age range are the 'digital natives' who grew up with smartphones in their hands, making them the most likely to be naturally drawn to the app.

Heartbeat officially began development only a few months ago, but the app is set to launch on November 20, 2015. To be among the first to use Heartbeat, sign up now at GetHeartBeat.co.

Having something in common is key to any successful relationship. Intimacy requires shared interests and values, which often come from religious beliefs. Enter Christian dating sites, which bring faith to the forefront in the search for love.

Niche, religion-based dating sites are a simple way to weed out those who don’t share the same fundamental values as you do, ultimately giving you a greater chance of compatibility and long-term relationship success (or, at the very least, something in common to discuss on your first date).

Christian Crush is an up-and-coming Christian dating site. Though relatively new, having only been around since 2011, Christian Crush is making a name for itself. The service offers a balance of personality-based and faith-based matching in order to create the most well-rounded experience for members.

What makes Christian Crush stand out against competition like ChristianMingle? These are a few of the reasons:

• New CC users receive their first two weeks free
• CC is the only Christian dating service that's Christian owned and operated
• CC is the only Christian dating service developed by a Christian psychologist
• CC is the only Biblical dating site using video profiles
• CC is the only Christian personals site using a derivative of the Big Five personality assessment
• Ten percent of all CC proceeds are tithed to local ministries

Christian Crush says its mission is to “provide the highest quality ministry on the web for Christians to connect and develop Godly, covenant based relationships.” In service of that goal, the company operates based on six core values that define its vision and inform its operations.

That's not to say that Christian Crush relies entirely on faith. The profile is composed of an interesting combination of religion and psychology. You'll find all the usual questions about appearance, education, politics and lifestyle, but also more specific questions about the role of religion in your life.

A detailed personality quiz offers further insight into Christian Crush members. Although it's 120 questions long, it only takes around 10 minutes to complete the questionnaire. The results are scored in accordance with a modified version of the Big Five personality assessment, which evaluates personality traits across the five categories of extroversion, agreeableness, conscientiousness, neuroticism and openness to experience.

Christian Crush is an innovative player in the religious dating game. It doesn't seem to follow a particular mold – it isn't secular, but it doesn't feel entirely Biblical either. Instead Christian Crush takes a new school approach to finding love based on faith, which could be exactly what it needs to claim the top spot in the Christian dating industry.

Popular dating app Tinder, which many daters have described as a hook-up app, has decided to get a little more serious with its latest update. Instead of upping the volume of swipes, the management team decided to focus on encouraging users to be more selective, and is now offering a feature dubbed “Super Like.”

Instead of just swiping right when you like someone special (like all the other right swipes before), the new feature allows you to swipe up – or Super Like - one special match per day. When two people Super Like each other, Tinder reports that they tend to have conversations over the app that last 70 percent longer. (Tellingly, the company is rolling out this feature in the wake of Vanity Fair’s controversial article on the so-called “dating apocalypse” fueled by Tinder, which ended in a Twitter rant from Tinder co-founder Sean Rad.)

Tinder is definitely getting its new more serious message across in marketing campaigns, including a video the company made highlighting the Super Like feature, which is targeting female daters. In the video, a woman is being harassed by a bunch of men who are trying to flirt with her, and she’s not interested. So to save herself from their aggressive tactics, she Super Likes a nice guy on the app. In other words, she is saving herself from the awful herds of pushy guys on Tinder by using Tinder’s latest feature.  

Will it be effective for Tinder to appeal to women? It is still by far the most popular app, but other developers are using Tinder’s hook-up reputation as a reason to choose another app. So Tinder is fighting back.

The new feature is a way to make women feel safer. But more than likely, it is also a response to Bumble, a rising star in the dating app world that has been getting a lot of attention.

Bumble is a female-centered dating app that looks like Tinder but gives the messaging power to women by having them make the first move. Coincidentally, Bumble was also founded by one of Tinder’s co-founders Whitney Wolfe, who sued the company and subsequently launched her own dating app. This past week, Wolfe made an appearance on The Daily Show, in which she answered questions about how her app is changing the world of online dating by putting women in the seat of power to ask the men out.

It’s great that daters have more options, and the competition from apps like Bumble means that Tinder will continue to improve its offerings. And that’s always a plus.

A recent article in The Wall Street  Journal pointed out the importance of using correct grammar in your online dating profile. According to surveys done in recent years by dating websites OkCupid and Match.com, grammar is by far one of the most important aspects of an online dating profile. If you mix up “your” and “you’re,” many daters will move on to the next.

But why is this? Aren’t people more concerned with great photos, as we’ve seen with apps like Tinder and Grindr? Why should online daters care about how people write – it isn’t necessarily an indication of who they are in real life or how great a match they would be. Besides, aren’t most daters attracted to physical appearances rather than writing style?

Apparently not. Match.com found that 88% of women and 75% of men in their survey of 5,000 singles said they cared about grammar most, putting it ahead of a person’s confidence and teeth.

The WSJ attributed this trend to the rise of dating apps and the common use of text slang, with abbreviations like YOLO (You only Live Once) replacing standard phrasing and sentences. While messaging has now become more of a convenience than an art, grammar has fallen by the wayside, and one way to make yourself stand out among the millions of other daters out there is to approach communicating with someone as though you put in some effort. After all, most dating apps don’t require much more effort than a swipe.

In other words, think about your professional life and how much time and care you put in to communication with your bosses and co-workers. When you send an email to a group of work colleagues, chances are you spell-checked it before pressing the “send” key, and most likely it isn’t filled with acronyms for every common phrase. If you apply the same protocol to online dating, it might seem a bit formal at first, but it definitely scores you more points. The person receiving your message is more likely to take you seriously because it looks like you have put in more time and effort.

In other words, you come across as smart and caring. Thoughtfulness goes a long way.

Grammar has been important in the online dating scene for a while, even before the popularity of texting and dating apps made bad grammar much more common. Dating websites like Match and eHarmony encouraged users to use complete sentences in their profiles and check for spelling errors. Wouldn’t you be turned off if someone you didn’t know turned in a report or emailed you with a couple of brief sentences, rife with misspellings?

A little effort goes a long way.

When you think of dating apps, likely you think of Tinder. And while Tinder continues to attract volumes of daters along with a lot of investment dollars, and is the one most people are familiar with, other app developers have been patiently waiting on the sidelines growing their businesses. Now, at least one is realizing the benefits.

Happn is just such an app, raising a $14 million Series B round through investment companies and individuals. The interest in the app is due to its explosive growth. In a very short time, the company has gained 6 million users and expanded to 25 countries. A year ago, the company had raised $8 million, and had only 200,000 users.

Happn was created in France, and uses a different technique than just GPS and swiping based on mutual interests and likes. Instead, it focuses on your real-life interactions, or – more specifically, interactions that never took place, but maybe you wish they had.

Happn works like this: if you pass someone on the subway as you’re going home from work who catches your eye, but didn’t have the courage to talk to him/ her, you can check your Happn account. If that person is on Happn, his/her profile will be added to the top of your feed. You are given an opportunity to connect again in real life, just by swiping right. If you mutually match, you can start chatting with each other.

The more you swipe through Happn’s potential matches, the further back you go in time. It is the ultimate app for romantics and star-crossed lovers, because it is offering you the ultimate second-chance on people you meet who strike your fancy, but for whatever reason, you didn’t connect that first time.

When Happn first launched Business Insider wondered if it wasn’t a bit creepy – like looking up someone you don’t know just because you caught her eye on your way home from work. Would it be a form of stalking? But Happn insisted its app was based on the idea of romantic love and serendipity – two things that only happen when two people see each other face to face. Why not give everyone a second chance at love?

It seems people agree with the notion of serendipity, and have gravitated to the app. With all the articles on “the dating apocalypse” and how online dating has become synonymous with casual hook-ups – which are decidedly NOT romantic, it is important to see that people do still crave a little mystery, a little romance. And they are still looking to dating apps like Happn for help.

A pork lover's dream, a vegetarian's nightmare. The online dating world's newest app is also one of its strangest: Sizzl, a dating app for bacon lovers.

It was bound to happen at some point. People love dating. People love bacon. A melding of the two is a natural progression. Oscar Mayer is the genius brand behind the app and sure, it's a gimmick, but that doesn't mean we can't love it. There's a niche dating service for everything else. Might as well be one for fried pork strips, too.

iOS users (sorry Android fans, no sizzling for you) can download the app and sign in with Facebook. You're then tasked with answering a series of questions about your taste in bacon. What kind of bacon do you love the most? How do you like your bacon cooked? What would you do if you were with a date and there was only one piece of bacon left?

After you've answered these important philosophical queries, you can start searching for a sizzling Saturday night date. The app takes the familiar Tinder approach to matching, using GPS to find other app users locally or nationwide. But don't expect a swipe. Sizzl is way more fun.

Sizzl users indicate how much “sizzle” they feel for each other by holding a finger down on a heart-shaped button. The longer you press, the more the screen pulses with bacon-y colors (that is, if you're will to put your bacon greasy paws on it in the first place). If two users “like” each other, they are directed to an in-app messaging platform and can set up what Oscar Mayer is calling "bacon-wrapped dates." Oy.

If you happen to run across someone who doesn't actually love bacon (blasphemy!), you can report the trespasser by clicking a button on their profile picture that says "Doesn't love bacon." It all sounds like a joke, but according to Oscar Mayer marketing director Eric Dahmer, the app is the real deal.

"In love, as it is in bacon, it's important to be discerning when selecting your perfect match and to never settle for less than the best," Dahmer says in a statement. "We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it the true bacon for bacon lovers. With the launch of Sizzl, we're thrilled to give our true bacon lovers the chance to find each other and potentially meet their soul mates, in life and in bacon."

Step aside, “must love dogs.” “Must love bacon” is the new catchphrase in town.