Types (Niche)

Popular dating app Tinder, which many daters have described as a hook-up app, has decided to get a little more serious with its latest update. Instead of upping the volume of swipes, the management team decided to focus on encouraging users to be more selective, and is now offering a feature dubbed “Super Like.”

Instead of just swiping right when you like someone special (like all the other right swipes before), the new feature allows you to swipe up – or Super Like - one special match per day. When two people Super Like each other, Tinder reports that they tend to have conversations over the app that last 70 percent longer. (Tellingly, the company is rolling out this feature in the wake of Vanity Fair’s controversial article on the so-called “dating apocalypse” fueled by Tinder, which ended in a Twitter rant from Tinder co-founder Sean Rad.)

Tinder is definitely getting its new more serious message across in marketing campaigns, including a video the company made highlighting the Super Like feature, which is targeting female daters. In the video, a woman is being harassed by a bunch of men who are trying to flirt with her, and she’s not interested. So to save herself from their aggressive tactics, she Super Likes a nice guy on the app. In other words, she is saving herself from the awful herds of pushy guys on Tinder by using Tinder’s latest feature.  

Will it be effective for Tinder to appeal to women? It is still by far the most popular app, but other developers are using Tinder’s hook-up reputation as a reason to choose another app. So Tinder is fighting back.

The new feature is a way to make women feel safer. But more than likely, it is also a response to Bumble, a rising star in the dating app world that has been getting a lot of attention.

Bumble is a female-centered dating app that looks like Tinder but gives the messaging power to women by having them make the first move. Coincidentally, Bumble was also founded by one of Tinder’s co-founders Whitney Wolfe, who sued the company and subsequently launched her own dating app. This past week, Wolfe made an appearance on The Daily Show, in which she answered questions about how her app is changing the world of online dating by putting women in the seat of power to ask the men out.

It’s great that daters have more options, and the competition from apps like Bumble means that Tinder will continue to improve its offerings. And that’s always a plus.

A recent article in The Wall Street  Journal pointed out the importance of using correct grammar in your online dating profile. According to surveys done in recent years by dating websites OkCupid and Match.com, grammar is by far one of the most important aspects of an online dating profile. If you mix up “your” and “you’re,” many daters will move on to the next.

But why is this? Aren’t people more concerned with great photos, as we’ve seen with apps like Tinder and Grindr? Why should online daters care about how people write – it isn’t necessarily an indication of who they are in real life or how great a match they would be. Besides, aren’t most daters attracted to physical appearances rather than writing style?

Apparently not. Match.com found that 88% of women and 75% of men in their survey of 5,000 singles said they cared about grammar most, putting it ahead of a person’s confidence and teeth.

The WSJ attributed this trend to the rise of dating apps and the common use of text slang, with abbreviations like YOLO (You only Live Once) replacing standard phrasing and sentences. While messaging has now become more of a convenience than an art, grammar has fallen by the wayside, and one way to make yourself stand out among the millions of other daters out there is to approach communicating with someone as though you put in some effort. After all, most dating apps don’t require much more effort than a swipe.

In other words, think about your professional life and how much time and care you put in to communication with your bosses and co-workers. When you send an email to a group of work colleagues, chances are you spell-checked it before pressing the “send” key, and most likely it isn’t filled with acronyms for every common phrase. If you apply the same protocol to online dating, it might seem a bit formal at first, but it definitely scores you more points. The person receiving your message is more likely to take you seriously because it looks like you have put in more time and effort.

In other words, you come across as smart and caring. Thoughtfulness goes a long way.

Grammar has been important in the online dating scene for a while, even before the popularity of texting and dating apps made bad grammar much more common. Dating websites like Match and eHarmony encouraged users to use complete sentences in their profiles and check for spelling errors. Wouldn’t you be turned off if someone you didn’t know turned in a report or emailed you with a couple of brief sentences, rife with misspellings?

A little effort goes a long way.

When you think of dating apps, likely you think of Tinder. And while Tinder continues to attract volumes of daters along with a lot of investment dollars, and is the one most people are familiar with, other app developers have been patiently waiting on the sidelines growing their businesses. Now, at least one is realizing the benefits.

Happn is just such an app, raising a $14 million Series B round through investment companies and individuals. The interest in the app is due to its explosive growth. In a very short time, the company has gained 6 million users and expanded to 25 countries. A year ago, the company had raised $8 million, and had only 200,000 users.

Happn was created in France, and uses a different technique than just GPS and swiping based on mutual interests and likes. Instead, it focuses on your real-life interactions, or – more specifically, interactions that never took place, but maybe you wish they had.

Happn works like this: if you pass someone on the subway as you’re going home from work who catches your eye, but didn’t have the courage to talk to him/ her, you can check your Happn account. If that person is on Happn, his/her profile will be added to the top of your feed. You are given an opportunity to connect again in real life, just by swiping right. If you mutually match, you can start chatting with each other.

The more you swipe through Happn’s potential matches, the further back you go in time. It is the ultimate app for romantics and star-crossed lovers, because it is offering you the ultimate second-chance on people you meet who strike your fancy, but for whatever reason, you didn’t connect that first time.

When Happn first launched Business Insider wondered if it wasn’t a bit creepy – like looking up someone you don’t know just because you caught her eye on your way home from work. Would it be a form of stalking? But Happn insisted its app was based on the idea of romantic love and serendipity – two things that only happen when two people see each other face to face. Why not give everyone a second chance at love?

It seems people agree with the notion of serendipity, and have gravitated to the app. With all the articles on “the dating apocalypse” and how online dating has become synonymous with casual hook-ups – which are decidedly NOT romantic, it is important to see that people do still crave a little mystery, a little romance. And they are still looking to dating apps like Happn for help.

A pork lover's dream, a vegetarian's nightmare. The online dating world's newest app is also one of its strangest: Sizzl, a dating app for bacon lovers.

It was bound to happen at some point. People love dating. People love bacon. A melding of the two is a natural progression. Oscar Mayer is the genius brand behind the app and sure, it's a gimmick, but that doesn't mean we can't love it. There's a niche dating service for everything else. Might as well be one for fried pork strips, too.

iOS users (sorry Android fans, no sizzling for you) can download the app and sign in with Facebook. You're then tasked with answering a series of questions about your taste in bacon. What kind of bacon do you love the most? How do you like your bacon cooked? What would you do if you were with a date and there was only one piece of bacon left?

After you've answered these important philosophical queries, you can start searching for a sizzling Saturday night date. The app takes the familiar Tinder approach to matching, using GPS to find other app users locally or nationwide. But don't expect a swipe. Sizzl is way more fun.

Sizzl users indicate how much “sizzle” they feel for each other by holding a finger down on a heart-shaped button. The longer you press, the more the screen pulses with bacon-y colors (that is, if you're will to put your bacon greasy paws on it in the first place). If two users “like” each other, they are directed to an in-app messaging platform and can set up what Oscar Mayer is calling "bacon-wrapped dates." Oy.

If you happen to run across someone who doesn't actually love bacon (blasphemy!), you can report the trespasser by clicking a button on their profile picture that says "Doesn't love bacon." It all sounds like a joke, but according to Oscar Mayer marketing director Eric Dahmer, the app is the real deal.

"In love, as it is in bacon, it's important to be discerning when selecting your perfect match and to never settle for less than the best," Dahmer says in a statement. "We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it the true bacon for bacon lovers. With the launch of Sizzl, we're thrilled to give our true bacon lovers the chance to find each other and potentially meet their soul mates, in life and in bacon."

Step aside, “must love dogs.” “Must love bacon” is the new catchphrase in town.

Spark Networks, owner of JDate and ChristianMingle, has launched a brand-new iPhone app. Named simply Spark, the new app turns the swipe into a way to make conscious, informed dating choices.

The world of dating apps isn't exactly sparse. Far from it. And users are used to seeing the same features over and over again. So what sets Spark apart?

Spark is both free and ad free. It also pulls user profiles directly from Facebook, making it exceptionally easy to use. Its most distinctive feature is that Spark, unlike other dating apps, offers ‘swiping with a choice.’ Instead of mindlessly swiping past single profiles at a time, Spark users compare multiple profiles simultaneously.

Spark presents two pictures, one on top of the other. Tap a picture to bring up more information on the person. Swipe up or double tap to select your favorite and, if it's a match, the two of you will be able to message each other within the app. If it's not a mutual match, communication isn't allowed.

If you're not interested in either profile, you can tap the “Skip” button to receive two new profiles. You can skip up to five times within a 24-hour period. If you run out of skips, you can either wait for them to be replenished or purchase points within the app, which can then be used towards additional skips.

“After matching on most other dating apps, many users realize the match is not a good fit and don’t pursue additional communication. The Spark dating app’s unique interface changes this behavior by encouraging each person to take a moment to learn a bit more about their matches,” said Michael Egan, Chief Executive Officer, Spark Networks. “This process helps members to be more selective, which ultimately leads to better matches and better dates!”

Spark is very new on the online dating scene, but it has potential. A minimal profile and simple swipe suffice if physical attraction is what you're looking for, but if you're on the hunt for a more serious relationship, Spark's dual profiles could be the answer. The process encourages users to pause, spend more time reading profiles, and get a deeper understanding of their potential dates.

The Spark dating app launched on August 27 and has so far been a success. It was featured as a “Best New App” on iTunes and registered over 10,000 users in the first five days. iTunes also continues to feature it in their list of the top 100 Free Social Networking apps.

An article in last month’s Vanity Fair attacked apps like Tinder as being promoters of hook-up culture among young daters. The article caused a wave of dialogue, backlash and upset, with many people wondering if dating apps were in fact “killing” the culture of dating and navigating relationships.

While technology has been blamed for bad behavior, dating app Hinge is aiming to distinguish itself from its popular and notorious competitor, Tinder. Instead of taking the bait and offering more Tinder-like services like many dating apps looking for success in this growing market, Hinge is taking the hook-up culture argument to heart. Instead of fighting the article's argument, the company is offering an update to its app in acknowledgment of the problem - with an “Intentions” feature.

The update offers a new profile page where users are encouraged up front to include their intentions for using the app, whether it’s to find a relationship, to date, or a casual hook-up. Hinge hopes that this gives more transparency in the online dating process.

According to Hinge, most of the people coming to its app are looking for something more serious than a hook-up. When the company surveyed 1,500 of its users, they discovered that sixty-three percent claim they are looking for relationships, 33% for dating, and only 2% for hook-ups.

The company’s last update called out daters who weren’t being truthful about being single, which has also caused an uproar among Tinder users. (A survey earlier this year found that more than 40% of Tinder users were already in a relationship.) Hinge now publishes each user’s relationship status (that the user shares on Facebook), so there’s no mistaking whether or not a user is single.

The company also added a new feature in August called HingePerks for its most dedicated users, offering discounts and contests for things like trips, ball games, and drinks. The first promotion was a free “staycation” at a Starwood Hotel with a spa service included. They have also offered concert tickets for social media participation (including liking on Facebook, tagging and sharing), as well as a free bottle of wine for the Hinge couple that posts a fun photo on Instagram.

Since its inception, the company has focused on its primary user base – young professionals, another way to distinguish itself from Tinder, which got its start on college campuses and whose demographic skews a bit younger than Hinge’s. In the last month, Hinge has promoted their “most eligible” male and female users according to profession, offering basic profile information. Hinge also asks their most embarrassing date moment and greatest career accomplishment to date.

Whether Hinge's strategy succeed in this competitive dating app market is yet to be seen. But it does offer daters a more interesting and engaging alternative to the dating app experience. For more on this dating app, please check out our review of Hinge.