Types (Niche)

Are you a plus size dater looking for a new and better online dating experience? WooPlus aims to create a friendlier, more enjoyable time for daters who are sick of apps and online dating sites geared towards people with leaner bodies, and are looking for a more accepting environment.

Niche dating sites are a huge part of online dating. While Tinder serves the general dating market, some sites and apps prefer to focus on a certain segment of the market with particular tastes – whether it’s dating people who have the same political beliefs, eating habits, or religious views, for instance. Some dating sites even cater to hobbies, lifestyles and preferences like Star Trek fans, farmers, tattoo lovers, or those who prefer to date redheads.

Gay dating app Grindr has partnered up with a Chinese gaming company for its first-ever outside investment. Beijing Kunlun Tech Co., the company that helped introduce Angry Birds to China, offered $93 million in cash for 60 percent of New Grindr LLC.

Beijing Kunlun Chairman Zhou Yahui came across the opportunity while scouting other potential investments in the U.S., said a company spokeswoman, Sophie Chen. Grindr is one of seven deals Zhou has overseen for Kunlun since April. The company hopes its newest addition will broaden its portfolio of services and create a new source of revenue. It is expected to leverage Grindr's popularity to augment income from outside China by directing users towards its games.

“Grindr is the top platform in their area and is mostly known as data-driven, as well as for their great user base,” Chen said in an e-mail to Bloomberg. “It’s essential to the Kunlun global Internet eco-sphere.”

Although the deal awaits antitrust review by the U.S. Government, Bloomberg reports that Beijing Kunlun’s shares rose by the maximum daily 10 percent limit after news of the pact went public.

The move isn't a surprise for those who have been following Grindr's maneuvers behind the scenes. The app had been exploring a sale or fundraising round for much of last year in hopes of accelerating its growth beyond the matchmaking sphere.

In the wake of Kunlun's majority investment, Grindr has been valued at $155 million and founder Joel Simkhai assured users that it would be “business as usual” for the app in an open letter posted on the company blog.

“For nearly seven years, Grindr has self-funded its growth, and in doing so, we have built the largest network for gay men in the world,” he writes. “We have taken this investment in our company to accelerate our growth, to allow us to expand our services for you, and to continue to ensure that we make Grindr the number one app and brand for our millions of users.”

Simkhai also promises “a renewed sense of purpose” and “additional resources” post-investment, as well as new features and services planned for 2016.

Grindr, founded in 2009, hosts 2 million visitors daily across 196 countries, according to a company fact sheet. Despite its runaway success, the Los Angeles-based mobile app does not list China among its top 10 markets by daily active users. The US takes the top spot, followed by the UK, Mexico, Brazil and France.

China’s attitude toward homosexuality has changed radically in the past decade, meaning the scene could finally be set for Grindr to expand within the country, although it will face stiff competition from a domestic gay social networking app (founded by a former police officer) called Blued.

There’s no doubt that Tinder has changed online dating. Instead of checking profiles on our laptops in the privacy of our homes, Tinder has turned swiping and judging potential dates into a game that people share openly. In fact, it’s become an addiction for some. Even when they meet a date they like, that they want to keep swiping and seeing who else is out there.

In fact, having so many choices has turned us into dating “robots,” according to one essay in The New Inquiry. That is, on Tinder, people mindlessly swipe. Perhaps they message a few people, or arrange to go out on a few dates, but the intention when using Tinder is not to focus on building a relationship, but on swiping. In fact, they argue that being on Tinder is promoting the idea of being “chill” and conveying to your dates that you have no expectations with a date leading to anything (even if you do).

In fact, being “chill” is such a prominent part of dating app culture, that people have essentially taught themselves that their feelings should be removed from the equation, in order to be open to even more opportunities. More is better, right? Online daters have become “emotionally disassociated,” as the authors of “Tinderization of Feeling” argue, simply because it’s so emotionally draining to look at so many photos, have so many options – because what happens if you make the wrong choice? What happens if you emotionally invest in a date only to have them reject you?

Today, rejection seems almost intolerable, though rejection historically has been a natural part of dating. But if you make the date feel more casual – i.e. a “hang” or just meeting someone for 20 minutes before you start swiping again – there's no real rejection. You will always be looking for the next, better option, instead of having regret over not dating someone. Because….what if there’s someone better?

The authors of The New Inquiry article argue the problem all comes down to having too many choices. They say: “Living with a sense of overwhelming choice means exerting an insane amount of emotional energy in making the most banal decisions.” People can barely make a decision about what to watch on Netflix, there are so many options…it’s no different with dating. So with Tinder, the swiping becomes a game, because we don’t leave any room for more complexity and the intricacies involved with getting to know someone and developing true feeling for them – we don’t know how to deal with a potential date beyond the yes/no initial factor.

So, swipe, message, meet, maybe sleep with, then move on becomes the norm.

But you can choose differently. You can have control over how you want to date by taking more time and getting to know your dates. By rejecting the yes/no one-second response time of Tinder in favor of a more considered approach. What if you took your time, and invested emotionally in the potential of one of your dates? What if you took a risk?

Love doesn't just happen without effort, without risk. If you want to keep swiping and dating, you'll probably end up in a series of unfulfilling, emotionless flings. But if you put yourself out there? The rewards and risks are much greater. But isn't that the point of love?

There is a better and more effective way to date. You just have to be willing to get past all the swiping and figure it out in person, on a real date. You have to be willing to risk rejection - real rejection - as well as love.

For more about this dating app, please read our review of Tinder.

Happn, a France-based dating app that uses geolocation to connect singles who cross paths in everyday life, has reached a major milestone: 10 million members.

The app works much like Tinder, but on a hyperlocal scale. When you walk by another user, their profile is added to the top of your feed. Every potential match you see was near you at some point during the day. The more you scroll, the further back in time you go. Tap a heart to like the profiles that catch your eye and dismiss the rest by tapping a cross. If there's a mutual match, you can start chatting for free.

“When we launched Happn in 2014, we aimed to fill a void in the online dating scene by offering a way for people to connect with those they’ve crossed paths with in real-life – and really, a way to put the spontaneity back into dating,” said co-founder and CEO Didier Rappaport, in a statement.

The strategy seems to be working. Happn is reportedly on track to reach 30 million users by the end of the year.

Millions of happy daters aren't the only big news for the app. Happn has also announced a new voice feature that will allow users to send audio recordings up to one minute long to each other. Happn hopes that the clips will make it easier for users to showcase their unique personalities before meeting up.

Rappaport said in a statement: "This new voice feature provides our members with another opportunity to connect on a more personal level and create meaningful relationships."

To use the new feature, click the mic icon that now appears inside a conversation chain. Hold the button down while recording and release it to finish. When it's complete, you can either send the message or cancel it. On the receiving end, a user simply needs to click on a recording to listen to it. The feature has already rolled out to all iOS and Android users.

Rappaport told Business Insider last November that a number of new features are planned for Happn in hopes of catching up with rival Tinder. "For us, the evolution of our product is really important," he said. "We want to make a service that is more and more rich for our users and one that allows them to express themselves much more."

"The voice is something that is very emotional," he continued. "Just listening to the voice of someone else can give you a lot of impression."

As for what else the future holds for Happn, we'll have to wait and see.

You might not have known this if you’ve used popular dating app Tinder, but the service secretly calculates a score that ranks the most (and least) desirable people swiping on the service.

And every single Tinder user has a score.

In an article for Fast Company, reporter Austin Carr was interviewing Tinder founder Sean Rad, who let him know this wasn’t some urban myth. In fact, Rad went so far as to admit that not only does each user have a desirability score, but that the company spent more than two months developing the algorithm for rating people. According to Rad, it’s more than a popularity contest of which users get the most swipes or matches, or who has the more attractive photos, but a combination of factors that make a more complex overall view.

Still, the swipes probably have something to do with your desirability score. In fact, every time a Tinder user swipes right or left on you, that is factored into the equation – how often you are liked, versus rejected. And how many times there is a mutual swipe, versus a one-sided rejection or like. Then there are the more intangible factors, like career choice, words used to describe oneself in a profile, and educational background.

Carr got to look at his own desirability score, which was just slightly above average to his dismay. He cautioned his readers to avoid looking at their scores, as they could potentially end up even more self-conscious daters than they were already. Tinder wouldn’t give him any details besides a top line number of how he compares to everyone else using the app. Tinder does have more detailed breakdowns and analyses, but they chose not to share.

While it might be interesting to learn your Tinder desirability score, it doesn’t help if you end up on the lower end of the spectrum. It certainly doesn’t mean anything in terms of your ability to connect with that one special person – people are attracted to one another based on that intangible known as chemistry, for one.

Also, people have a wide array of tastes – what might seem attractive to one Tinder user might turn off another. OkCupid discovered this in its own study, where it researched the most-messaged users. More often than not, the ones with more unusual features tended to get more messages, and more people considered them attractive compared to those who were considered more "ordinarily attractive."

So if you are on Tinder, just keep swiping and dating without worrying about how you stack up against the competition. It’s just an algorithm, after all. For more information on this dating app you can read our Tinder review.

The business of online dating continues to grow, as more apps enter the market and compete for funding from investors ready to cash in on the next Tinder. The latest financial news in the industry involves popular gay dating app Grindr, who just announced that Chinese online gaming titan Beijing Kunlun Tech has taken a “majority investment” in their app.

According to The New York Times, Beijing Kunlun’s stake in the company will be about 60%, with the remainder to be owned by Grindr employees and Joel Simkhai, the company's founder. The valuation of Grindr seems to be about $155 million according to the same article, although the actual amount invested was not disclosed.

Interestingly, Grindr had not raised capital from outside investors prior to their deal with Beijing Kunlun. The company was started and funded by Simkhai himself, who began with only a few thousand dollars. He grew the company and the brand: according to PC Magazine, the average user spends up to 54 minutes a day on the app – a figure that exceeds Facebook’s 42 minutes and Instagram’s 21 minutes.

According to leaked documents back in August, Grindr predicted pulling in about $38 million for 2015.

According to Financial Review, Carter McJunkin, chief operating officer of Grindr said in an interview: "We have users in every country in the world, but in order to get to the next phase of our business and grow faster, we needed a partner," McJunkin added that the relationship made sense for Grindr because of Beijing Kunlun's digital expertise, and because the company agreed to let Grindr's founders continue its operating structure and retain its current team.

Beijing Kulun saw Grindr as a good opportunity to expand beyond its core gaming focus, into more of an overall “lifestyle” brand. 

It’s interesting to note that Beijing Kunlun’s choice to purchase stake in a gay dating app seems incongruous, since homosexuality is still a taboo subject in China, and many gay people face widespread discrimination. It is not clear if Grindr intends to expand its business into the Chinese market, but there would be social stigma to overcome.

Beijing Kulun might see Grindr as a sound investment above all, despite its target market. Or perhaps they are paving the way for other Chinese investors to expand and reach out to invest in more diverse, successful brands outside of China. "We have been very impressed by Grindr's progress to date and are extremely excited about the future of the company," Yahui Zhou, chairman of Kunlun, said in a statement. "We will continue to seek out and invest in high-quality technology companies led by top-tier management across the globe.” For more information on this gay dating app you can check our our Grindr Topic.