A new strategy that’s gaining steam among organizers is using dating apps to reach out to potential voters ahead of crucial U.S. elections.

According to The Guardian, encouraging young voters on dating apps to go to the polls on April 4th was an important strategy in the race in Wisconsin for a State Supreme Court seat, where youth votes ensured a victory for a Democrat-backed justice in the face of increasing rollbacks of rights regarding abortion and education.

In a report from Vanderbilt University in 2020, researchers found that 31 percent of millennial respondents were using online dating services even more than before the pandemic, and an even larger percentage of Gen Z singles were turning to dating apps to meet people. At the same time, they are increasingly resistant to phone calls and texts from organizers and campaign staff, especially as they get bombarded around election time. Dating apps are a way to casually engage their commitment.

Dating app Bumble has partnered with Gymshark to create a UK-based ad campaign centered around fitness, a popular first date activity among younger daters.

According to The Drum, the campaign focuses on compatibility for singles, and how they can bond more easily over shared interests. “For Dates That Workout” includes new interest badges that users can add to their profiles, including weightlifting, HIIT and bodybuilding, which were chosen by Bumble based on what’s most popular with Gymshark members. Yahoo! Life noted that the most popular workout activities for Bumble dates were running, and HIIT, yoga and Pilates classes.

Bumble found that 22 percent of Gen Z and millennials have exercised or attended a fitness class on a first date, according to The Drum. This has been especially popular since the pandemic, where meeting for drinks has taken a backseat to more active dates. According to their research, 32 percent of singles have attended a fitness class with the intention to meet someone.

Tinder has confirmed it is testing a new ultra-premium service priced at $500 per month, tentatively called Tinder Vault.

According to Fast Company who broke the story, Tinder Vault is offering different perks for the price point, including a 24/7 Concierge Service for those willing to pay. The details about the service are still vague, and the company said they might not offer it if there isn’t the demand, but that remains to be seen.

Tinder’s chief product officer Mark Van Ryswyk said in an interview with Fast Company that the feature is still “in its early days,” and that Tinder could even end up drastically cutting the price. There was no word on when the company plans to release the service more broadly.

Australia’s Communications Minister Michelle Rowland has ordered the country’s top ten dating app services to hand over information on sexual violence reports, including Tinder, Bumble and Grindr.

According to Australian Associated Press, the information will include reports on “the extent of harm being experienced by users” as well as the safety protocols of these apps. Rowland has also requested data on the number of reports the app companies have received in regard to sexual harassment and abuse among users on these platforms, including during a message exchange or after a date.

Each dating app company is also required to share its protocols for preventing banned users from returning to the app under a new name and account, as well as the actions it has taken in response to reports, including police referrals or other services provided to users, according to AAP.

In a poll taken by GQ Magazine called "The Modern Lovers Survey", researchers found that 70 percent of men surveyed have lied on dating apps to make themselves appear more attractive to potential matches.

According to the study, respondents admitted to misrepresenting themselves when it came to career, age, height, or appearance, or some combination of those, to get more matches. The study found that 36 percent of respondents had misrepresented themselves in their photos, and 35 percent had lied about their age. The study also found that 28 percent had lied about their careers and 27 percent about their height.

In fact, GQ also found that as many as 21 percent of the men they surveyed were lying about their marital status. These respondents admitted that they were already in monogamous relationships and still using dating apps. And 29 percent of the men surveyed admitted they had kept a former love interest’s nude photos after a breakup, compared with only 8 percent of women who said they did the same.

Popular gay dating app Grindr has issued a warning to its users in Egypt after reports surfaced that police were posing as potential matches to target and arrest LGBTQ+ people.

While homosexuality is not illegal in Egypt per se, according to Associated Press, authorities frequently prosecute the LGBTQ+ community, and specifically gay men, on the grounds of “morality laws” such as “debauchery” and “violating public decency.”

The warning comes as human rights groups, media and activists have noticed authorities cracking down on the LGBTQ+ community in Egypt via digital platforms such as gay dating apps. According to The Hill, the U.S. State Department acknowledged this in a report they issued in 2021 citing “credible accounts of violence ‘targeting lesbian, gay, bisexual, transgender, queer, or intersex persons and use of the law to arrest and prosecute arbitrarily such persons.’”