Image: Tinder

Tinder launched a new in-app dictionary which defines certain slang words used by many Gen Z singles, so that older daters can understand their language.

The Tinder Dating Dictionary, crafted by 18 to 25-year-olds at Tinder, was just unveiled in Australia. It provides a detailed list of common dating terminology, including popular terms like “rizz,” “cushioning,” and “kitten fishing.” The company responded to research that showed 62 percent of their target Gen Z market felt like they “spoke a different language” than older singles when it comes to dating.

The recent survey also found that 70 percent of 18-25 year-olds regularly use dating slang compared to 55 percent of 26 to 40 year-olds. Understanding the language, Tinder assumes, will help bridge this gap.

Dating app Grindr closes out 2022 on a high note, reporting a 34 percent increase in year-over-year earnings to $195 million, showing a positive outlook for the coming year to investors since the app went public.

According to Fast Company, monthly average users rose to about 12 million, up from 11 million at the same time last year. Paying users also grew from 703,000 to 873,000 over the last year.

This was the company’s first earnings report as a public company, and with the impressive numbers, shares more than doubled throughout the trading day, according to Fast Company. The article was quick to point out that the dating app industry in general is still volatile despite earnings, as shown by Bumble’s fluctuating share price and secondary stock offering, as well as the recent Match Group dip. Since Grindr’s report came out, the company’s stock has gone down.

Dating app company Bumble Inc announced a secondary stock offering by majority stockholders Whitney Wolfe Herd, Bumble’s founder and CEO, and Blackstone. The price set for the secondary offering is at $22.80.

The price of Bumble stock fell 7 percent after this announcement, and after news that the previously announced 12.5 million secondary shares the company was originally going to sell went up to 13.75 million shares. Blackstone offloaded about $313 million in their stake in Bumble at the $22.80 share price, below the previous day’s closing price of $24.54. Another $47 million in stock “has been earmarked for over-allocation purposes,” according to Investing.com.

Blackstone offloaded the majority of shares, with Wolfe Herd cashing out just under $2 million in her shares of the company.

Image: Chispa

Chispa, the dating app for Latine singles, has announced the launch of its new Advocacy Council, created to highlight important issues affecting its diverse community.

The company announced the move in a press release, saying that the Council will also be developing “actionable programs to make a positive impact in the community beyond dating.” Chispa is seeking to build a trusted community and to be a “passionate advocate for the wellness and advancement of all Latines,” according to the release.

The Advocacy Council will meet regularly to discuss important issues facing the community, and to help create initiatives around mental health, finances, education, immigration, equality, politics, and other topics.

Image: Tinder

Tinder has unveiled its first global ad campaign called “It Starts with a Swipe,” featuring vibrant and colorful artwork with an 80s pop aesthetic. The campaign celebrates different types of relationships, a pivot away from its “hook up” reputation to show a wider range of possibilities for singles.

According to Tinder’s blog post, the campaign was photographed by French photo-digital artist Pol Kurucz, and is “evocative of modern day fairy tales, featuring different possibilities, in a vibrant, electrified dating journey.”

The campaign was created in partnership with ad agency Mischief, and is directly targeted to younger Gen Z daters, who are looking for a range of relationship possibilities. The company recently surveyed singles on the app and found that globally, 40 percent of Gen Z members are looking for a long-term relationship, and only 14% are looking for a short-term connection.

Match Group announced that it partnered with research firm Ipsos to conduct a comprehensive study of daters in major markets, and found that overall daters feel positive about online dating.

Sixty-six percent of respondents said that online dating results were “as good or better” than meeting offline according to the study's press release, and 60 percent of respondents said that their online dating efforts have resulted in dates or developed into a relationship.

The report also found that people tend to prefer larger platforms with more people, with the idea that they have more choices when it comes to finding the right person. In fact, online dating is gaining more popularity around the world, with almost half (49 percent) of singles saying they have tried dating apps and websites. India and Turkey lead the way in usage, thanks to changing attitudes about dating, as well as parents using technology to find partners for their children, according to Ipsos.