Tinder Rolls Out Two New Profile Features

Tinder
  • Wednesday, March 29 2023 @ 09:43 am
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Tinder Relationship Types

Tinder has announced two significant new features it is rolling out, including highlighting relationship types (including non-monogamy) and allowing members to display their pronouns on their profiles.

With the new update, Tinder users will be able to choose from a variety of terms to describe their relationship type, and it will display prominently on their profile just under their name and age. They can choose from descriptions like “monogamy,” “ethical non-monogamy,” “open relationship” or “open to exploring,” for example.

According to the press release, Tinder is making this shift to put relationship types more front and center, since it found that 41 percent of Gen Z users are open to non-traditional and non-monogamous relationships. This feature complements the Relationship Goals feature the company rolled out last year, which gave users the ability to specify if they are searching for “Long-term,” “short term” or long-term, open to short-term” among other types, like “just figuring out my dating goals.”

India is Fifth Fastest Growing Dating App Market Globally

Industry
  • Monday, March 27 2023 @ 03:01 pm
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India is now among the fastest-growing dating app markets worldwide, thanks to a growing young population of singles and their changing attitudes towards dating.

In terms of year-over-year growth, India emerged as the fifth largest market in dating app spending in 2022, according to a new study by data.ai Intelligence. Researchers found that Indian users spent $31 million more in 2022 than they did in 2021 despite economic factors like inflation that affect consumer spending.

Match Group, Bumble, and other major dating app companies have made a big investment in India, hoping to capitalize on this attractive market which now brings in millions of dollars in revenue each year to dating app companies.

Conservative Catholic Groups Invest in Tech to Out Gay Priests on Dating Apps

Religion
  • Friday, March 24 2023 @ 09:19 am
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A group of conservative Catholics based in Colorado spent millions to buy tracking data from dating apps to identify gay priests, and then shared the information with regional Bishops.

The Washington Post, which broke the story, noted that the purchasing and use of the data is legal, and is “emblematic of a new surveillance frontier in which private individuals can potentially track other Americans’ locations and activities using commercially available information.”

The Post heard audio recordings of executive members discussing the organization’s mission and this particular project. Jayd Henricks, the group’s president, did not respond to questions from the Post, but instead posted an article on the website First Things saying he was proud to be part of the group, and that the purpose was to “help the Church be holy…” He also wrote that the group has conducted other research, but did not provide details.

Securities Law Firms File Class Action Lawsuit Against Match Group

Match Group
  • Wednesday, March 22 2023 @ 09:48 am
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A group of class action lawsuits have been filed in the U. S. District Court on behalf of investors who purchased shares of Match Group stock between November 3, 2021 and January 31, 2023. The lawsuits allege that the company misled investors as to financial expectations and new product executions that Match Group was claiming to initiate.

According to law firm Bernstein Liebhard LLP, a lawsuit was filed in the U.S. District Court for the district of Delaware and alleges “violations of the Securities Exchange Act of 1934.”

According to the press release from Kaskela Law, LLC, throughout the dates named in the lawsuit, Match Group and its executive officers “falsely represented to investors” that Tinder was moving forward with critical product initiatives to drive growth for the company in 2022 and going forward. In addition to this, other lawsuits have been filed on behalf of investors with Kessler Topaz Meltzer & Check, and Bernstein Liebhard LLP, among others.

Tinder Launches Dating Dictionary to Help Older Daters Understand Gen Z Singles

Tinder
  • Monday, March 20 2023 @ 08:33 am
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Tinder Dating Dictionary
Image: Tinder

Tinder launched a new in-app dictionary which defines certain slang words used by many Gen Z singles, so that older daters can understand their language.

The Tinder Dating Dictionary, crafted by 18 to 25-year-olds at Tinder, was just unveiled in Australia. It provides a detailed list of common dating terminology, including popular terms like “rizz,” “cushioning,” and “kitten fishing.” The company responded to research that showed 62 percent of their target Gen Z market felt like they “spoke a different language” than older singles when it comes to dating.

The recent survey also found that 70 percent of 18-25 year-olds regularly use dating slang compared to 55 percent of 26 to 40 year-olds. Understanding the language, Tinder assumes, will help bridge this gap.

Grindr Reports Positive Outlook and Growth to Close Out 2022

Grindr
  • Friday, March 17 2023 @ 10:26 am
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Dating app Grindr closes out 2022 on a high note, reporting a 34 percent increase in year-over-year earnings to $195 million, showing a positive outlook for the coming year to investors since the app went public.

According to Fast Company, monthly average users rose to about 12 million, up from 11 million at the same time last year. Paying users also grew from 703,000 to 873,000 over the last year.

This was the company’s first earnings report as a public company, and with the impressive numbers, shares more than doubled throughout the trading day, according to Fast Company. The article was quick to point out that the dating app industry in general is still volatile despite earnings, as shown by Bumble’s fluctuating share price and secondary stock offering, as well as the recent Match Group dip. Since Grindr’s report came out, the company’s stock has gone down.

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