Dating app Hinge has launched its new top tier service HingeX for $49.99 per month. The company also announced changes to its current subscription tiers to provide more offerings at new price points.

Hinge had been testing its new premium service at different price points around $60, parent company Match Group revealed on an earnings call in January, as well as revising the current subscription model. Executives and investors have seen huge growth potential in the dating app and are focusing efforts right now on Hinge and star app Tinder.

Match Group had said that it was testing the new subscription model, but few details about features were given. Now we know that subscribers who pay for HingeX will have their profiles constantly boosted to attract more matches, according to Fast Company who broke the news, and will be seen sooner than other profiles by potential matches.

Actor Rebel Wilson has announced the launch of her new dating app Fluid, designed to help daters find relationships that are about “love with no labels.”

The dating app allows users to set up their profiles without having to identify the gender or sexual preference of their potential partners, or to define themselves by a limited number of categories. According to Wilson, the app’s algorithm factors in the profiles you are spending more time on and serves up other profiles based on those, rather than filtering out potential matches according to sexual and gender preferences, allowing singles more opportunities to explore different types of relationships.

“This is the first dating app where you don’t have to actually define yourself or tick a box to say ‘I’m straight, I’m gay, I’m bisexual,’ and you don’t have to describe what you are looking for,” the Pitch Perfect star told People Magazine.

A new study by eHarmony found that a whopping 90 percent of singles in the U.K. believe they are addicted to dating apps, with as many as 70 percent feeling depressed or anxious after using them.

According to the researchers, almost half (48 percent) said they check their apps as the last thing before going to bed, and roughly 39 percent said they check their dating apps first thing when they wake up. Nearly a third said they check them while at work (with 31 percent of men admitting to this compared to 25 percent of women), and 12 percent admitted to checking their dating apps while on a date.

Researchers also found that 55 percent of U.K. singles believe they spend too much time on dating apps, with an average of 55 minutes per person per day. eHarmony deduced that the average person is having about 6 conversations at any given time, and 8 percent might have as many as 15 conversations at once.

Tinder unveiled several new safety features, including “Incognito Mode” where users can control their visibility as well as how they interact with others on the app. The new features were rolled out February 6th to coincide with Safer Internet Day.

According to Tech Crunch, “Incognito” is a bit more advanced than just being able to hide your profile – users who opt for this feature can still Like and Pass on potential matches, but only those they have “Liked” will be able to see them.

The new feature is available for paid subscribers for Tinder+, Gold and Platinum members only.

OkCupid is testing ChatGPT questions to provide users of its app, harnessing the popular AI technology for itself.

ChatGPT has taken the world by storm, with millions of people testing its writing skills, so naturally daters are using it to chat with their matches over dating apps. OkCupid has often analyzed user behavior and preferences to choose new features to add, so now the dating app is sharing that it’s been sending out questions formulated not by people, but by the popular AI ChatBot.

According to Tech Crunch, the six questions generated by ChatGPT have already been answered more than 135,000 times, mostly by Gen Z users. In fact, 31 percent of Gen Z users on OkCupid said they don’t think that using AI to create a profile or message someone on a dating app is a violation of trust, according to Mashable.

The questions introduced by ChatGPT include:

A new Pew study has found that over half of dating app users (53 percent) said that their experiences have been at least somewhat positive, including 14 percent who said they had very positive experiences. About 46 percent say their experiences on dating apps have been at least somewhat negative, showing the dating population is divided on how well the platforms are working for them.

While 53 percent shows that more than half of daters have had positive experiences, dating apps have a long way to go in satisfying their customer base, as some users reported facing harassment or scams, according to the report. Peoples’ experiences also vary by race, gender and ethnicity, as well as household income and sexual orientation.

Pew reported that 57 percent of men report positive experiences compared to 48 percent of women, and 61 percent of LGB users have had positive experiences compared to only 53 percent of straight users.