Tinder

Tinder Lite on Google Play

Tinder has unveiled its new streamlined app after announcing its debut earlier this year. Tinder Lite will be available as a separate app for Android phones and can be purchased through Google Play.

The new Lite app was designed specifically for users in countries and regions where Internet connectivity is slow and most people have lower-cost phones. According to Tinder CEO Elie Seidman, who spoke at the 2019 Rise Tech conference in Hong Kong in mid-July, the new app “would run faster, consume less battery and reduce network usage by about 20 percent,” as reported by The Jakarta Post.

Dating app Tinder has a hook-up reputation – and because of this, users in more conservative countries in Asia might be hesitant to try the app. In response, Tinder is revamping its image to maintain its growth streak.

Dating app growth overall has slowed in the U.S. as the market becomes saturated, and it is expected to slow even more through 2022. In order to expand its opportunities, Match Group – Tinder’s parent company, has put a lot of resources into the Asian market, including hiring key executives to oversee the region and advertising its suite of apps.

Image: Cosmopolitan

Single life is full of ups and downs, and while the dramatic moments are not always fun to live through, they make for great entertainment. Tinder has partnered with women’s lifestyle magazine Cosmopolitan to create a branded podcast that digs into what dating is really like across the United States.

‘Single, Swipe, Repeat’ is a 12-episode audio show hosted by Faye Brennan, Sex & Relationships Director of Cosmopolitan. Brennan is joined each week by a celebrity guest host to break down the most memorable, hilarious, emotional, romantic and relatable dating stories shared by Tinder users throughout the country.

A new study found that dating app users tripled in India over the course of 2018, thanks mainly to women.

Dating app usage in the Indian market has huge potential, and not just because of the impressive growth over the last year. Overall user penetration still rather low at 2.7 percent as of 2018, but it’s expected to hit 3.2 percent by 2023 according to online market researcher Statista. Analysts also expect the market to be valued at $100 million in the next five to eight years, according to a report in LiveMint.

The dating industry’s trial of the century is one step closer to taking place. Tinder co-founder Sean Rad’s $2 billion lawsuit against the dating app’s parent company, IAC, can move forward after a New York Supreme Court judge rejected IAC’s motion to dismiss the case. Rad and his co-plaintiffs may pursue their allegations that IAC purposely undervalued Tinder to avoid paying out billions of dollars in stock options to the dating app’s original team.

“We are pleased by the court's ruling denying IAC/Match's motion to dismiss and paving the way for this case to go to trial,'' Orin Snyder, Rad's lawyer, said in a statement. “IAC/Match robbed the Tinder founders and early employees and will now be held accountable by a jury for their multi-billion dollar scheme.”

Justine Sacco, a spokesperson for Match Group, also issued a statement: “This baseless lawsuit has no more merit today than it did a year ago when it was filed. We’re pleased the court dismissed some of these bogus claims and look forward to defeating the rest of them, both on appeal and in the trial court.”

Dating apps are incredibly popular, but as they saturate the U.S. market, the significant growth of the last few years is not expected to continue through 2019. Research analysts at eMarketer found that while the number of people use dating apps in the country has grown to a whopping 25 million, the market demand is starting to slow down.

According to Business Insider, apps like Tinder, Bumble and OkCupid, (all owned by Match Group), ^[1] have contributed to the growing interest in dating apps, launching new features every few months to attract new (and young) users.