OkCupid

The new OkCupid blog called OkTrends had an interesting first post which looked at members sending messages on their dating site. I was surprised by the fact that only 32 percent of first messages (the person who initiated contact) ever got a reply. This is less than a third of all first contacts, and this is on a dating site which is mostly free.

Based on crunching data from tens of thousands of sent messages OkCupid spotted a sweet spot on message length and the chance of a man or woman replying to your message. The first thing they found was that most single's first time messages are way too long.

Almost 16% of first messages are over 2000 characters (roughly 400 words), and the average is 743! At least in terms of using your time efficiently, your messages should be much shorter.

What they found is, on average for a man to write to a woman, a message should be about 200 characters in length. This will give him the best conversion rate of 17.1% based on the average amount of time it takes a man to write a message. For example at this message length the average male online dater can scan profiles and write 10 messages in 1 hour giving them on average, 1.71 replies to their 10 messages.

For women message length is even shorter. A message length of only 50 characters gives woman a conversion rate of 30 percent. This means they can send 11.4 messages per hour and expect on average to receive 3.42 replies from men. First contact message from women seem to more serve the purpose of getting the man to notice their profile, rather than convey any real information.

For the full dating advice article, read OkTrends and to find out more information about this dating site read our review of OkCupid.com.

We last looked at OkCupid's A-List membership when it was first launched in mid August (see Story). It is 22 days later and they still have T-Shits to give out to the first 1000 membership upgrades. If OkCupid is close to meeting 1000 paid users then they are averaging roughly 40 paid members a day which IMO are not exactly stellar numbers. I also notice there are no men's sizes left and only 3 of the 4 women's colors left. This shows that there are most likely a lot more men paid users than women. I wonder what the free membership gender split is on OkCupid? Quantcast estimates it at 56% male and 44% female for last month.

To find out more about this dating service which allows you to make your own dating tests, read our OkCupid.com review.

First the largest free dating site PlentyOfFish.com, decided to offer a paid upgrade service 6 months ago (see Story) and now the second largest free dating site, OKCupid is doing the same. Members who upgrade their free membership on OkCupid are called A-List users. As an A-List user you get the following 10 perks:

• The ability to attach photos to messages.
• Create both public and private photo albums (reminds me of an adult dating site).
• Store up to 5000 messages.
• Send messages to users who have a full inbox.
• Save multiple search settings.
• Access to A-List forums.
• Ads removed from the website.
• Advanced search features.
• Give awards to other users and read and write reviews about them (testimonials).
• A little more exposure (you may be placed in the special A-List Matches column of results).

A few of the perks have left me scratching my head. First of all I am not sure why someone would want to store 5000 messages. I know there are some OkCupid fanatics who will want this but, it is not really a selling point for general use users. Sending messages to users who have a full inbox is also a little weird, at first I thought, why would I want to send messages to someone who doesn't even check their mail? On my second read through, I realized this feature is aimed more for users who file away all messages they receive (for the 5000 message users) and not for the user who's mailbox is full because he never logs in.

In terms of advance search features, A-List members can now filter by Match Questions, Data Persona and Popularity Ratings. You can also custom order your search results by personality traits. Another nice feature is the Similar Users option. If you have found someone you liked and they are already taken you can use this option to find other people who are just like them.

The cost to become an A-List user is $9.95 USD per month and you will be auto billed every month until you cancel. The first 1000, users are also offered a free T-Shirt in a number of different colors. I was offered one today when I visited the signup page. Dave over at Online Dating Insider blogged about OkCupid A-List users on August 12th, which was 5 days ago. I guess this means that the A-List user memberships are not really flying off the shelf yet.

It appears that free dating sites are hitting a wall in terms of revenue generation. Online advertising dollars were in decline before the economy turned south and since then, we have seen the 2 largest free dating services start to offer a paid membership on their websites. Both of these dating sites offer their paid members some useful feature but I think they missed the point of online dating, as I had mentioned in a previous post about Plenty Of Fish going paid. Users of online dating sites want to be noticed. They are on a dating website for a reason, to find a partner. The best way for a dating service to do this is by displaying their profile to more interested members. Both dating sites visibly mark members who have upgraded but as far as I can tell none allowed me to search just for these type of members. I also think these members should be displayed higher in search results than free members (if they fit reasonably within the search criteria). This not only would give upgraded members more responses, it is also a winning scenario for free members since they would be seeing members who are most actively seeking a partner first.

To find out more about this dating site, read our review of OkCupid.

Every dating site has its own spin on the dating profile format. In this series, I'll take a look at some of the different profile formats and how you can write your best profile for that particular service. OkCupid is one of the free dating sites available to singles - absolutely no cost to join or use features. They are famous for their crazy quizzes and the "Friend / Enemy" percentages they use to indicate a match (or lack thereof!).

After filling out your basic stats and such, you are faced with the following sections to complete:

My Self-Summary

this is the quick and dirty version of who you are. OKCupid profiles are notoriously long, so brevity is of the essence here. Imagine yourself as a box of cereal on the supermarket shelf and write those few lines that describe you as succinctly as possible while making you sound tasty and worth eating.

What I'm Doing With My Life

This is your area to write about your school, job, kids. Again, keep it brief but interesting.

I'm Really Good At

This one can be a list of the things you excel at doing or you can write a sentence or two about one thing that you do very well.

The First Thing(s) People Usually Notice About Me

If you don't know the answer to this one, poll your friends. Do you stick out because you're really tall/short? Do you have pink hair? Are your fingernails always painted funky colors? Is your wardrobe stuck in the 1940s?

My Favorite Books, Movies, Music, and Food

You don't have to hit all of these. You can do these in a list or a paragraph, but don't make it an exhaustive list. Think top 2 or 3 of the category, not top 20.

The Six Things I Could Never Do Without

Very straightforward. List your top 6. (If you are a guy seeking a girl, putting "sex" in the list doesn't make you witty.)

I Spend a Lot of Time Thinking About

World Peace? How your cell phone works? Why the cable delivery guy is always late? Keep this answer short and either profound or witty. Bonus points if you can make it profound AND witty.

On A Typical Friday Night, I Am

While this does say "typical," if your typical Friday is lounging on your couch flipping through the channels, you may want to stretch the truth and talk about another activity you do semi-frequently on the weekends.

The Most Private Thing I'm Willing To Admit Here

Don't TMI (too much information). You can mention something weird ("My cat insists on following me into the bathroom, no matter what I plan to do in there.) or funny ("I frequently get 80s cartoon theme songs stuck in my head and have been known to be caught humming Mighty Mouse's song in business meetings."). But don't get too personal. That's for later.

You Should Message Me If

This is your call to action - someone read (or skimmed) your profile all the way down to here. What's the last thing you can say that convinces them to email you? If you just say "if you think I'm interesting and worth getting to know" you'll get a lot fewer responses than if you tied it into your previous profile text and said something like "you've ever been caught humming or whistling an entirely inappropriate song for the given situation." This is your last hurrah - make it count!

OkCupid.com allows you to have lots of pictures. I recommend at least 4, but no more than 6. One picture should be a close-up of your face, one full body shot, and the rest can be of your choosing (group shot, action shot, more close-ups, etc).

Best of luck getting Cupid to shoot you! Next in the series... PlentyofFish profiles!

For more information on the dating site mentioned in this article, read our OKCupid.com review.

Two of OkCupid's co-founders, Chris Coyne and Christian Rudder (who met in a Harvard math dept.) created OkCupid's complex matching system, which they have coined the UberAlgorithm. The UberAlgorithm is all mathematics and essentially tracks the tests and quizs members take at OkCupid. The test answers are tracked and then analyzed so they can be compared with other members to create a compatible percentages. Members can then view these matches when they log on to OkCupid. One of the unique things at OkCupid is, these tests are created not only by staff but by users as well and cover all sorts of topics, whether serious or goofy. Members of OkCupid to date have answered more than 500 million 3 part questions, which equals over 1.5 billion pieces of data. From this data, personality trends are calculated based on 60 axes in which OkCupid tracks (religion is one such axis). Each member information is compiled and compared to each axis, which is also compared with others of your gender, age and sexual gender preference.

As other dating sites like Chemistry and Perfectmatch promote the fact that they have famous psychologists working for them to help create matching systems, OkCupid has stated that they don't need psychologists because their own members create their match algorithms. The UberAlgorithm takes care of figuring out each person's personality and the user tells OkCupid what type of person they want to date.

OkCupid has created a very interesting matching system that does work for a number of people. The problem is taking tests is not every persons cup of tea. This is why OkCupid tends to attract singles in their low to mid twenties. OKCupid hopes that as these singles age and mature, they will continue to use their site, increasing their over 30 age demographic. By being a free dating site, OkCupid doesn't have the funds for a research team of psychologists to help design a matching system. While users who know specifically what they want shouldn't have a problem with their matches on OkCupid, it's the members who are not sure that may suffer poor matches. Based on the members own personality, a match system needs to know that what the member is asking for in a partner is something that is compatible with his or her personality and requirements, not because that is who they think would make a good match. It is the job of the automated match system to know what makes a relationship last.

For the full interview, read Gelf Magazine. For more details on this dating site, read our OkCupid.com review.

According to a few reports, the dating site OKCupid.com went down late last night (May 28, 2009) for a couple of hours as apparently a cup of coffee was accidentally spilled on a router. When we tried accessing the dating site ourselves earliy this morning we received the following message:

So...We thought it would be cool to get a cat for the office, but we needed a litter box, and there wasn't really room in the bathroom, so we put it next to these servers in the back, and everything would have been fine, but the A/C repair guy was allergic and the cat reacts badly to loud noises and there were all these wires hanging back there and a bunch of surprisingly flammable packing material...

Erik thought it would be JUST AWESOME to put a paperclip on the end of a rubber band and shoot it at Vinay's eye, and it would have just been Erik and Vinay's problem except Vinay had a cup of coffee and was standing over James, who was fixing our router at the time...

Anyway, we'll have things back up soon. Sorry for the inconvenience. - Worker

Here's hope it is backup soon.

Update - May 29, 2009, 9:15 am - I just tried OK Cupid again and everything seems to be back to normal. Happy Testing!