Tinder has already rolled out its new premium paid service Tinder Plus in the U.S., and among the new features are some protections from spammers.

Tinder Plus includes a new feature called “Unlimited Likes,” which seems counter-intuitive since users of the free app already have the ability to swipe left and right without limits. Unfortunately, spammers have taken advantage of this feature by creating spam bots which swipe right on thousands of profiles simultaneously, increasing users’ match potential.

Tinder has dealt with increasing abuse of its service from spammers. Chances are if you’ve downloaded Tinder, you’ve also come across a fake profile or two that are actually staged to sell you something or obtain personal information, (violating Tinder’s terms and conditions), rather than to make an actual connection with a real person.

Tinder sees its paid service as a way to reduce spamming, as the rewards for this kind of power matching wouldn’t be worth the cost. Apps capitalizing on users’ penchant to say yes to all their potential matches have cropped up, too – like Tinderoid (now labeling itself as “Tools for Tinder”), which enables users to “like” en masse. 

The roll-out of Tinder Plus has already happened in a few other countries, and so far limiting the number of likes has not been received kindly by users who are used to unlimited swiping. According to reviews in the UK’s app store (which dropped the service to only one and a half stars in its rating), Tinder has prevented quite a few users from swiping endlessly unless they pay for the premium service, and they are not happy about it.

Tinder however, says that regular users of the service should not be affected (as opposed to the tiny fraction that swipe right on every single match they can as frequently as possible).

“That behavior happens with a very small percentage of our users, and they usually find that the experience isn’t very good and self-correct on their own,” Sean Rad, the company’s cofounder and CEO, told Tech Crunch.

The algorithm Tinder has set up to block spammers analyzes a few things before it is triggered: namely, the number of swipes, whether the user is only swiping right, velocity, time spent looking at a profile, etc. According to Tinder, a user can swipe through as many as 500 profiles and still not be blocked or prompted to upgrade to Tinder Plus, so long as the user spends a certain amount of time looking at each profile instead of mindlessly swiping.

Tinder launched Tinder Plus in the U.S. this month. For more information about this app, please read our Tinder review.

I am a little late in getting this news out (sorry about that!) but eHarmony is have a free communication event this weekend. It started Thursday March 12th and runs to Monday, March 16th on the eve of St. Patrick’s day.

If you are looking for a long-term relationship then eHarmony with their match matching algorithm is the ideal dating service to use. You can access the service from a number of devices including their website and dating apps (which run on Android and iOS platforms including both phones and tablets).

With this free eHarmony event you can create a profile, fill out the personality test, receive matches, and communicate with those matches via email for no cost. You can expect the eHarmony service to be extra busy this weekend so it is the ideal time to try it out and to find the single’s in your neighbourhood. As always Free Communication does not include viewing of profile photos, secure call over the phone, or skipping the guided communication process to go straight to sending Email. For this you will need to purchase a membership.

Our eHarmony review is a great place to check out to find more information on this popular online dating site.

Once upon a time, we dated by meeting someone at a bar or through friends. Then we graduated to speed dating. Then online dating. Then mobile dating.

It's been a long, strange road – filled with stigma and scandals and, yes, success stories too – and it's about to get even stranger. Now that online dating is old news, and dating apps have been tried by pretty much everyone with a smartphone, we're ready to tackle a new frontier.

That new frontier is “wearables.” For those unfamiliar with the buzzword-y term, wearables are miniature electronic devices that are, as the name states, wearable. Think smartwatches and fitness trackers. These devices integrate with the user until they practically become a prosthetic, and can be used an extension of the wearer's mind and/or body.

Welcome to the future. It sounds like a gadget from a sci-fi flick, but it's happening now. Towards the end of last year, Match.com launched its first wearable app to be used with Android smartwatches. The app is designed to make it even easier for singles to date on the go by focusing on quick, easy to view features. The list includes:

• Messaging: Notifications for all winks and messages are sent straight to your Android wearable. To reply, simply swipe to read an incoming message and respond using the app's voice command feature.
• Daily Matches: Daily Matches appear first thing each morning. Swipe to view their full profile, then rate each match Yes or No.
• Location Functionality: Since mobility is the point, the app locates singles in the area to find matches nearby. When one appears, it's easy to tap, speak, and send a message.

Match.com isn't the only one exploring the brave new world of wearables. Lunar, a San Francisco-based design studio, created jewelry-like devices to help wearers overcome dating anxiety. One is a pendant that gathers information from your social networks, Netflix habits, iTunes playlists and more, then vibrates when there is a compatible partner in the vicinity.

And let's not forget about Google Glass. Similar wearables are bound to follow, and no doubt they too will change the way we go about meeting and mating.

Newsweek has speculated about what else we might have to look forward to on the wearables front, and it's a fascinating mix of cool and crazy. They predict a biological approach to dating, in which your body's signals are used to register responses to your dates.

“There will be contact lenses and ear inserts,” Newsweek writes, “all capable of measuring our pulses, our body temperature and other physiological reactions to determine whether or not we are attracted to someone. Those signals will be fed into the dating sites, with their databases and algorithms, all the better to help us find true love.”

And after that? Well, microchips, naturally, and the transition “from humans to cyborgs” will be complete.

For more information on the dating service please read our Match.com review.

A recent article in The New York Times highlighted the increased popularity of dating apps, and how one in particular – Tinder – has changed the online dating game.

The proof is in the numbers. According to the most recent Pew study, 11% of American adults have used an online dating site or app. Back in 2005 when dating sites were becoming more popular, 44% of Americans felt this was a good way to meet people. But in 2013, thanks to dating apps like Tinder, 59% agree that online dating is a good way to meet.

Tinder claims it matches more than 12 million people per day, and processes more than a billion matches daily as well. This has sparked a surge of dating apps to flood the market, some of which have succeeded in growing a steady user base based on differentiating themselves from the so-called "hook-up app" (although utilizing the same Facebook profile-validation system). Hinge and Coffee Meets Bagel limit the number of matches per day, forcing users to consider a match rather than mindlessly swiping left and right. The League markets its clientele – upscale and educated – to attract new users. And apps like LuLu and Bumble are female-centric, allowing the women to call the shots on which guys can message them – as well as how their dates rate according to other female daters.

The New York Times article suggests that Tinder's success might have caused some traditionally successful online dating sites such as Match.com to put more research and development into their mobile apps. But essentially, it was only a matter of time before smartphones – which are now used to access everything from email to Facebook to TV shows at any time, from anywhere – would be a good way to meet potential dates. After all, our phones are so much more accessible than our laptops. (Plus, Tinder’s game-like interface is much more fun, compared to slogging through endless questions and profile descriptions on an online dating site.)

Amarnath Thombre, president of Match.com in North America, says there has been a 35 percent increase in the people who use the Match app each month, and a 109 percent increase in the number of people who use only the app to log in to their Match account every month.

For now, daters seem to be choosing convenience over everything else – which might not be a bad idea. Dating apps help people get to the meetings and messages with their matches a lot more quickly than the algorithm process touted by traditional dating sites. But are daters wasting more time because filters aren’t in place?

One thing is for sure: dating apps are here to stay, until something more convenient comes along.

Right from Twitter we have a report that Plenty of Fish is down:

The twitter report is only 40 minutes old (as of writing this at 6:00pm) but we have people commenting that they couldn't access the dating site since 3:00pm EST. If you visit POF.com using Firefox it shows a connection problem with the message "The connection to the server was reset while the page was loading.".

If you’re a woman looking for a date, you might have better luck on dating apps than the guys. According to a new report from GlobalWebIndex, there are nearly 91 million people around the world using dating apps, but two-thirds of these users are men. The market skews younger, too – 70% of users are between 16 and 34.

While dating apps are certainly hot right now, they are only making a dent in terms of overall popularity in the online market. The report also states that 6% of Internet users use a location-based dating app, which puts the category behind niches like augmented reality (108 million monthly users), as well as games and social networking with 655 million and 582 million respectively.

Tinder might be the most popular dating app among Westerners with $1 billion valuation this year according to the report, but Chinese dating app Momo seems to be doing three times better with a $3 billion valuation as of 2015. Momo claims that they have 60 million active monthly users compared to Tinder, who projects 40 million users by April of this year. Of those 60 million Momo users, 25 million are in China, but the rest are across the globe in places like the United Arab Emirates, Phillippines, Thailand and India.

But what about the valuations? Considering most of these apps are free to download and use, how is it that they can be worth so much?

The report notes this discrepancy, too. Despite the large pool of dating app users, only one fifth of users have opted to pay for premium services. This research comes as Tinder is rolling out its new paid premium service, Tinder Plus. The initial roll-out of Tinder Plus in the U.K. was not received well, and in fact caused people with the free version of the app to downgrade its overall score in the app market to 1.5 stars. (In rolling out the new features, Tinder had also curbed some of the existing features of its free app – including limiting the number of matches a user could get per day.) Momo has only signed up two million for its paid service.

While other competitors aim to find their place in the market – offering more features, options and quality to the large and growing pool of dating app users - it seems that making money could still be elusive. Most apps draw users in by offering a free product, and then rolling out a paid “premium” service, but the people aren’t really responding. At least not as much as they need to for sustainable growth. The report points out that generating ad-based revenue is still a viable alternative, even if it means in-app advertising to maintain a free service.

We’ll see what the major dating app companies do next.