Mic Has Just Invented The Perfect Dating App (Too Bad It's Not Real)

Mobile
  • Monday, March 02 2015 @ 06:32 am
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With each new dating app that joins the crowded market comes new promises to revolutionize dating. Every app swears it solves the problems of its predecessors, but one by one they all fall short.

We're patiently (or not so) waiting for the real developers to invent the perfect app, but in the meantime, Mic has taken a stab at solving one of the 21st century's biggest problems. They've invented a Super App – one app to rule them all.

According to Mic, if one app could solve all the worst parts of online dating, it would need to:

  1. Filter out lame opening messages. The Super App would have a built in communications rater so you never have to see another one-word message again. Bristlr, a new social network for bearded men, is currently testing a similar feature. Users can rate the quality of the messages they receive and those who are consistently rated highly get a badge on their profile.
  2. Block copy-pasted messages. Everyone has either received a copy-pasted message or been guilty of sending one. Either way, it's not cool. Bristlr is also trying to solve this problem, by automatically sending a notification when a message you've received has been sent verbatim to other people.
  3. Prevent men from overwhelming women with unwanted advances. Who hasn't, at least once, thought “I could really use a stalker blocker?” A lot of women are turned off by online dating because they feel overwhelmed by the number of unwanted (and sometimes downright creepy) messages they receive. Tinder changed the game when it limited messaging to people who had mutually indicated interest in each other. It doesn't eliminate the issue completely, but it's certainly a step in the right direction.
  4. Make sure there's something else you're judged on besides looks. Deep down, we know we're all guilty of making snap judgments based on appearance. Enter dating app Talk or Not, which lets users slowly reveal pieces of their profile photo as their conversation with someone progresses. Looks factor into the process eventually, but not before charm, intelligence, and humor.
  5. Weed out the creepers trolling for sex. It's not that there's anything wrong with casual sex between consenting adults, it's just that it gets frustrating to only be approached for sex if you're looking for something more. Mic suggests “A feature that would prominently note that the user in question is looking for a relationship versus strictly hoping to score,” in order to “prevent misunderstandings early on.”
  6. Send you matches directly so you don't waste hours swiping though terrible profiles. Because no one wants carpal tunnel. The Super App would take the Coffee Meets Bagel approach and send matches so you don't have to waste time searching and swiping.
  7. Keep your profile hidden from people you don't want seeing it. Family, exes, co-workers – none of those people need to know what you're up to online. The League allows users to sync LinkedIn with the app so that you never have to worry about someone unwanted peeping your profile.

Let us know what you'd like to see in the perfect dating app, and for more of Mic's suggestions see the original post.

3 Tips For Better Online Dating, Proved By Science

Tips
  • Sunday, March 01 2015 @ 10:26 am
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Like the ending of Dexter, everyone has strong opinions about online dating. It's divisive, to say the least. Even people who have never tried it themselves are full of advice on how online dating is done properly. It's easy to dismiss them, but even the so-called experts barely have a clue about what's going on.

The truth is, it's hard to know exactly what works – and why – when it comes to online dating. We're all looking for a formula, but that formula may not exist. Or it might be as simple as “If it's working for you, keep doing it. If it's not, stop.” It's not the most poetic thing to live by, but at least it's accurate.

Fortunately, researchers are working their hardest to come up with something better. Online dating services produce massive amounts of data, allowing researchers to study it for patterns and answers to our biggest questions.

In a new paper in Evidence-Based Medicine, Khalid S. Khan of Barts and the London School of Medicine and Sameer Chaudhry of the University of North Texas sought to develop an “evidence-based approach to online dating.” They reviewed 86 studies in search of insight into optimizing the online dating experience, and came up with a few interesting observations:

#1: Choose a screen name that begins with a letter towards the front of the alphabet. Khan and Chaudhry found that "A variety of measures of success [in the offline world] ... are correlated with names higher up in the alphabet." It's pretty simple when you think about it: "Screen names starting with a letter near the top of the alphabet are presented first" in search listings, making it easier for names beginning with later letters to "be lost in the bottom of the pile."

#2: Keep your writing simple. Your online dating profile is not the place for flowery language. "Simple language, not overcomplicated wording, is likely to result in significantly higher ratings of intelligence because people are naturally drawn to words that are easy to remember and pronounce," Khan and Chaudhry write. The easier you make it to process the info in your profile, the more likeable you are. Likeable text also creates the impression of physical attractiveness – more time spent reading your profile, particularly the headline message, increases exposure time to your primary photo and consequently increases interest in you.

#3: Aim for a 70:30 ratio of writing about yourself and writing about what you're looking for. For all but the most ardent narcissists, writing about yourself can feel awkward and uncomfortable, but it's ok to toss humility out the window a little bit. That being said, you should also spend time describing the kind of person you're hoping to meet. A profile that's only about you will attract far fewer responses than a combination of who you are and what you are looking for,” the researchers write.

Coffee Meets Bagel Secures $7.8 Million in Funding

Coffee Meets Bagel
  • Friday, February 27 2015 @ 06:29 am
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Coffee Meets Bagel has been overshadowed by its more aggressive competitors (like Tinder), but lately has emerged as a serious, lasting contender in the dating app space. The company is showing its app has real growth potential by securing $7.8 million in a Series A financing round led by existing investor DCM Ventures. Quest Ventures and Azure Capital also participated in the round.

This round of financing is followed by the steadily growing success of an app whose founders like to take things slowly, testing what works in each market (starting with its launch in 2012 to New York and Boston markets) before moving on to the next. Recently, the company expanded from an iPhone-only app to include an Android app as well, opening markets further.

Coffee Meets Bagel sets itself apart by making the dating app experience feel more personal. People are connected through their social networks – through mutual friends on Facebook, for instance – so there is a level of assurance that you can avoid the scammers and fake profiles. Also, CMB users receive only one match per day, avoiding the whole Tinder hook-up potential. Each day, users have 24 hours to message their match, and then a week to set up a date before they vanish into the ethers. The point is to keep the conversation going, instead of just letting messages and matches accumulate while users see who else is out there.

While the design is game-like (you can get “coffee beans” by providing information or referring friends to the service, which in turn can be used to access additional features, like the ability to see who your mutual friends are, or to rekindle the flame with a match you neglected to message in time.) The company also teamed up in certain cities with local businesses to offer discounts to places you could go for a first date, although the growth of the app nation-wide has prevented them from doing this in more than a few major cities.

The additional funding will pay for engineers and developers to help build the core business so it can handle the projected growth in users. While the company hasn’t publicly shared their subscriber figures lately, the interest from investors is telling.

CMB has been compared to dating app Hinge and Are You Interested, which also focus on matches based on mutual social media connections.

The additional financing follows the company’s earlier participation in the TV series “Shark Tank,” where the founders proposed their business plans to celebrity investors in the hopes of gaining additional funding. While they didn’t get it from the TV show’s panel of judges, they have been successful in raising the funds elsewhere.

How Dating Apps Rate Among Users

Statistics
  • Thursday, February 26 2015 @ 10:12 am
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More than one in ten Americans have used a dating app or online dating service of some kind, according to a recent study from Pew Research. And dating apps are only increasing in popularity.

But despite peoples’ love of technology, online daters don’t seem to be finding what they want, and are not so satisfied with the dating app experience. No matter how many new apps hit the market, it seems the inherent problems with online dating (lying, old photos, bad behavior) – are still lingering, and affecting the overall user experience.

People tend to be more critical of dating apps than any other type of app, according to a recent report from Applause, which aggregates app ratings.

According to their report, dating apps consistently rank lower than almost any other kind of app available in stores to download. According to MarketWatch, “while the average app quality score in the U.S. is 67 out of 100 points across all categories, for dating apps, that number is 42 out of 100 — the lowest average score across categories.” The study looked at 53 different dating apps, all of which had more than 1,000 reviews.

While many people may blame apps for their poor online dating experience, the fact that the overall market is leaving people unsatisfied is telling. Online dating is a business, but one that involves people – who can be unpredictable and emotional, especially when it comes to dating.

For one thing, the currency of dating apps are people, so these apps must have a large database with a variety of choices to even compete with some of the major players like Tinder. If people receive the same matches over and over, or somehow “run out of options,” the dating app can be perceived as less valuable than other dating apps. Also, if a dating app user doesn’t like his matches, he’s likely to give it a lower rating, as opposed to others who have a good or even mediocre experience.

Of course, there are other things to consider when it comes to why dating apps aren’t faring so well among users. Some are annoyed with having to pay for special features, or when in-app advertising interrupts the service itself.

Surprisingly, Hinge and eHarmony – two online dating apps that emphasize the quality of their matches – scored low on overall user satisfaction, at least according to their ratings. They both earned an average score of 22 out of 100, and ranked as two of the 10 worst dating apps. OkCupid however, earned 62 points out of 100, putting it in the top 10 category with Skout and Let’s Date. Tinder ranked in the top 20, despite the many complaints and its reputation for being a “hook-up” app.

So what does this mean for online daters?  I guess we’ll have to see how dating apps evolve.

Study: How to Create the Perfect Online Dating Profile

Profiles
  • Wednesday, February 25 2015 @ 06:39 am
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How do you create the perfect online dating profile? There’s been a lot of advice and speculation over the years, but brace yourselves – there is now a study that shows you how to create the perfect online dating profile. That’s right – it’s science.

Scientists from Barts, the London School of Medicine and The University of North Texas have discovered the secret to the perfect online dating profile. In an analysis of 86 psychology, sociology, computer, and behavioral studies, they found answers to questions that have stumped the online dating community for years. They have come up with a list of specific guidelines – from creating the perfect profile handle to the wording of your first message.

Here are some of the highlights:

Your profile handle.

Men prefer simple to complex names, and ones that indicate the person behind the handle is attractive (i.e. “Cutie” scores well). Women however prefer smart handles, ones that show the guy put some thought into its creation (i.e. "TheUniverseisVastlikemyMind" perhaps? Just kidding...). Similarity breeds affection for both sides however – if you call yourself “HotStuff” then likely the person called “SexyTime” will find you equally appealing.

Photos.

The research suggests women should have a “genuine” smile – that is, the crinkles on the corners of your eyes should be evident. The study also suggests women wear red and tilt your head slightly in your photo. Against previous advice, the science suggests you should post a photo with other people so you are perceived to have friends, although they suggest you position yourself in the center (a place of power).

Your headline/ who you are.

Be authentic. According to the study, if someone sounds strangely impersonal or looks like they spent a lot of time crafting their description, they will be perceived as liars. You should also aim to describe yourself more than the type of partner you want (70/30 ratio). Men prefer women who are “fit” but not body builder types with loads of muscles, while women prefer men who are risk-takers and courageous, even more so than if they are kind.

Descriptions.

People look for unintentional cues as well as what’s written in your profile. This is one reason why poor grammar is a turn-off – it signifies a lack of education, also a turn-off. Also, relating a story in a humorous way is a lot more attractive to potential matches than writing a general phrase like “My friends think I’m hilarious.” In other words, illustrate what you mean, instead of just saying something is true.

Messaging.

Unlike meeting in person, people tend to disclose more personal information more quickly if they communicate online. If you don't know how to start messaging a match, a good ice breaker might be: “What did you like in my profile?” – as it gets the other person thinking about you in a positive way.  Spontaneous humor also puts people in a good mood, and makes them more receptive. Don’t play the waiting game however – most people want to move quickly to see if there’s a connection.

Happy Couples Are Probably Just Tricking Themselves Into Believing They're Happy

Couples
  • Tuesday, February 24 2015 @ 06:24 am
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Here's a post-Valentine's Day reality check: happy couples may not be happy at all, just really good at deluding themselves.

Publications like Cosmo would have you believe that the secret to romantic success is seeing your partner as they truly are. And it does sound nice, but psychological research suggests it's the wrong approach. Instead, the key to a happy relationship is seeing your partner as you wish they were.

Just think about it for a second and suddenly it seems obvious: of course someone who believes their partner lives up to everything they've ever wanted is more satisfied with their relationship. How could they not be? Sure, they may be deceiving themselves, but can we say it's wrong if it works?

A study on the subject was published a few years back in the journal Psychological Science. A research team from the University at Buffalo and the University of British Columbia gathered together 200 couples who came to a courthouse in Buffalo, NY, to get marriage licenses. Then, twice a year for the next three years, the researchers questioned each person individually about themselves, their partners, and their visions of an ideal partner.

Afterwards, the answers were analyzed for certain patterns. The researchers sought out people who idealized their partners – those whose descriptions of their partner's traits matched their descriptions of their fictional perfect match (even if their partner did not self-report seeing those traits in him- or herself).

"If I see a pattern of traits that are more positive than what my partner says about themselves, that's what we mean by idealization," explains Dale Griffin, one of the study's co-authors. "That is, there is a correlation between my ideal set of traits and what I see in my partner that she does not see in herself."

Each time the researchers checked in with the couples, they also gave them a survey designed to measure relationship satisfaction. All couples reported a decline in happiness over time, but those who held positive illusions about their partners experienced significantly less of a decline.

The Psychological Science paper reports that “People in satisfying marital relationships see their own relationship as superior to other people's relationships” and that they also “see virtues in their partners that are not obvious to anyone else.” In fact, it gets even more extreme: “People in stable relationships even redefine what qualities they want in an ideal partner to match the qualities they perceive in their own partner.”

In other words, it's ok – and maybe even better – that love is a little blind.

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