Single and looking for love in the UK? You're not the only one. Far from it, in fact. According to data from the 2011 Census, the single population is thriving in England and Wales.

An analysis of the data examined how the single population changed over the decade between 2001 and 2011. Over 15.7 million adults (35% of those aged 16 and over) in England and Wales had never been married in 2011, up significantly from 12.5 million (30%) in 2001. In contrast, there were 23 million (51%) ‘not married’ (meaning never married, divorced, or widowed) people in 2011, a rise from 19.4 million (47%) in 2001.

According to the analysis from the UK's Office for National Statistics, the rise in the single population could be the result of a number of factors. One explanation could be the proportional decline in marriage since the 1970s. Another could be the increased social acceptability of remaining single or cohabiting (either never marrying or not re-marrying following divorce or widowhood).

The Office for National Statistics also teased out a few interesting tidbits from the Census to highlight:

• The single population in 2011 was older than in 2001. The single population aged over the course of the decade, perhaps due to the increase in older divorced and widowed people. Of those who had never been married, women were younger than men, likely due to the trend for women to marry men older than themselves.
• Islington had the highest proportion of single people in its population. The majority of the top 10 local authorities with the highest proportions of individuals who were either never married or unmarried were in London. Islington had the greatest concentration of both these groups. The area with the lowest proportion of both never married and not married was East Dorset.
• There were 21 never married men for every 10 never married women in Richmondshire. In some areas, the ratio of single men to single women was drastically imbalanced. Richmondshire was home to 21 never married men to every 10 never married women. Within Richmondshire, Scotton had the largest difference between males and females who had never married: 97 men to every 10 women. There were no local authorities with considerably more women who had never married than men.

The Office for National Statistics also released an map that plots the results of the Census analysis. Use it to search by relationship status, gender, postcode or address to find out which parts of the country are most densely populated with singles. If you're looking for love and having no luck at home, it may be time to consider a move.

Popular dating app Tinder, which many daters have described as a hook-up app, has decided to get a little more serious with its latest update. Instead of upping the volume of swipes, the management team decided to focus on encouraging users to be more selective, and is now offering a feature dubbed “Super Like.”

Instead of just swiping right when you like someone special (like all the other right swipes before), the new feature allows you to swipe up – or Super Like - one special match per day. When two people Super Like each other, Tinder reports that they tend to have conversations over the app that last 70 percent longer. (Tellingly, the company is rolling out this feature in the wake of Vanity Fair’s controversial article on the so-called “dating apocalypse” fueled by Tinder, which ended in a Twitter rant from Tinder co-founder Sean Rad.)

Tinder is definitely getting its new more serious message across in marketing campaigns, including a video the company made highlighting the Super Like feature, which is targeting female daters. In the video, a woman is being harassed by a bunch of men who are trying to flirt with her, and she’s not interested. So to save herself from their aggressive tactics, she Super Likes a nice guy on the app. In other words, she is saving herself from the awful herds of pushy guys on Tinder by using Tinder’s latest feature.  

Will it be effective for Tinder to appeal to women? It is still by far the most popular app, but other developers are using Tinder’s hook-up reputation as a reason to choose another app. So Tinder is fighting back.

The new feature is a way to make women feel safer. But more than likely, it is also a response to Bumble, a rising star in the dating app world that has been getting a lot of attention.

Bumble is a female-centered dating app that looks like Tinder but gives the messaging power to women by having them make the first move. Coincidentally, Bumble was also founded by one of Tinder’s co-founders Whitney Wolfe, who sued the company and subsequently launched her own dating app. This past week, Wolfe made an appearance on The Daily Show, in which she answered questions about how her app is changing the world of online dating by putting women in the seat of power to ask the men out.

It’s great that daters have more options, and the competition from apps like Bumble means that Tinder will continue to improve its offerings. And that’s always a plus.

A recent article in The Wall Street  Journal pointed out the importance of using correct grammar in your online dating profile. According to surveys done in recent years by dating websites OkCupid and Match.com, grammar is by far one of the most important aspects of an online dating profile. If you mix up “your” and “you’re,” many daters will move on to the next.

But why is this? Aren’t people more concerned with great photos, as we’ve seen with apps like Tinder and Grindr? Why should online daters care about how people write – it isn’t necessarily an indication of who they are in real life or how great a match they would be. Besides, aren’t most daters attracted to physical appearances rather than writing style?

Apparently not. Match.com found that 88% of women and 75% of men in their survey of 5,000 singles said they cared about grammar most, putting it ahead of a person’s confidence and teeth.

The WSJ attributed this trend to the rise of dating apps and the common use of text slang, with abbreviations like YOLO (You only Live Once) replacing standard phrasing and sentences. While messaging has now become more of a convenience than an art, grammar has fallen by the wayside, and one way to make yourself stand out among the millions of other daters out there is to approach communicating with someone as though you put in some effort. After all, most dating apps don’t require much more effort than a swipe.

In other words, think about your professional life and how much time and care you put in to communication with your bosses and co-workers. When you send an email to a group of work colleagues, chances are you spell-checked it before pressing the “send” key, and most likely it isn’t filled with acronyms for every common phrase. If you apply the same protocol to online dating, it might seem a bit formal at first, but it definitely scores you more points. The person receiving your message is more likely to take you seriously because it looks like you have put in more time and effort.

In other words, you come across as smart and caring. Thoughtfulness goes a long way.

Grammar has been important in the online dating scene for a while, even before the popularity of texting and dating apps made bad grammar much more common. Dating websites like Match and eHarmony encouraged users to use complete sentences in their profiles and check for spelling errors. Wouldn’t you be turned off if someone you didn’t know turned in a report or emailed you with a couple of brief sentences, rife with misspellings?

A little effort goes a long way.

When you think of dating apps, likely you think of Tinder. And while Tinder continues to attract volumes of daters along with a lot of investment dollars, and is the one most people are familiar with, other app developers have been patiently waiting on the sidelines growing their businesses. Now, at least one is realizing the benefits.

Happn is just such an app, raising a $14 million Series B round through investment companies and individuals. The interest in the app is due to its explosive growth. In a very short time, the company has gained 6 million users and expanded to 25 countries. A year ago, the company had raised $8 million, and had only 200,000 users.

Happn was created in France, and uses a different technique than just GPS and swiping based on mutual interests and likes. Instead, it focuses on your real-life interactions, or – more specifically, interactions that never took place, but maybe you wish they had.

Happn works like this: if you pass someone on the subway as you’re going home from work who catches your eye, but didn’t have the courage to talk to him/ her, you can check your Happn account. If that person is on Happn, his/her profile will be added to the top of your feed. You are given an opportunity to connect again in real life, just by swiping right. If you mutually match, you can start chatting with each other.

The more you swipe through Happn’s potential matches, the further back you go in time. It is the ultimate app for romantics and star-crossed lovers, because it is offering you the ultimate second-chance on people you meet who strike your fancy, but for whatever reason, you didn’t connect that first time.

When Happn first launched Business Insider wondered if it wasn’t a bit creepy – like looking up someone you don’t know just because you caught her eye on your way home from work. Would it be a form of stalking? But Happn insisted its app was based on the idea of romantic love and serendipity – two things that only happen when two people see each other face to face. Why not give everyone a second chance at love?

It seems people agree with the notion of serendipity, and have gravitated to the app. With all the articles on “the dating apocalypse” and how online dating has become synonymous with casual hook-ups – which are decidedly NOT romantic, it is important to see that people do still crave a little mystery, a little romance. And they are still looking to dating apps like Happn for help.

When you swipe right on someone’s profile, you have a good idea of your physical preferences and what kind of person you are attracted to. Maybe you like a certain body type or hair color or height, but after that, it gets a little more complex. Maybe you like a particular person’s smile, or that they seem to have a wicked sense of humor or arty style in their photography.

While swiping is making it easier to go through profiles and accept or reject someone at whim, is it becoming more automatic the longer we swipe? Are we careful in our choices, or do we casually and without much thought say yes or no? Do we want someone (or something) else to do the swiping for us, someone who knows our preferences as well or even better than we do? It would save time and effort, but do we want to disengage from matching entirely?

At least one researcher is asking the question. He thinks we can be consistent enough in our picks that a computer can pick up on what we like and do the swiping for us. And why shouldn't this be an option?

Harm de Vries, a post-doctoral researcher at the Université de Montreal, thinks computers would make excellent choices on our behalf, and set about proving it with a recent study.

According to an article in PC World, De Vries scraped 10,000 photos from Tinder and gave a computer his opinion of 8,000 of them. Then he let the computer determine his likes and dislikes for the remaining 2,000, thinking this sample was reflective and large enough to be pretty accurate. Unfortunately, it managed to be right only 55% of the time. In other words, it wasn’t much better than closing your eyes and swiping arbitrarily.

De Vries decided to test a larger sample, so he pulled almost 500,000 photos from OkCupid. With a greater number of images to work with, the computer achieved a higher success rate – 68% - but still managed to correctly agree with only two out of every three choices made by DeVries.

Still, De Vries is hopeful that computers can assist in the decision-making process. He thinks even services like Twitter can benefit from computer learning, which is still pretty accurate even compared to human learning. "One of my friends who collaborated with me got to learn my preferences and he managed 76 percent accuracy, so even for humans it's pretty hard."

Choosing who we are attracted to is not an exact  science – we are all attracted to people that don’t necessarily have our “favored” characteristics, like dark hair or an athletic body, but they can still possess something that we find very compelling.

The point is – do we want to control our choices, or have a computer just do it for us?

What is love in the time of Tinder and marriage in the age of Ashley Madison? You've heard the critiques. Detractors say Tinder encourages shallow hookups at the expense of meaningful relationships. And Ashley Madison... well, we all know how well things are going for them lately.

But it's not all bad news. Despite being one of the earliest players in the online dating game, eHarmony remains one of its strongest. Founder Neil Clark Warren sat down with Bloomberg to discuss how the site remains relevant despite the increasingly competitive landscape.

Warren shared some impressive stats about eHarmony. The site boasts over 66 million users and is responsible for around 2 million marriages. It's divorce rate is only 3.86%. Its fastest growing demographic is 25-35 years old. Sixty-two percent of users now come through mobile platforms. eHarmony even saw 80,000 new users sign up in a single weekend. Clearly, growth is not an issue for the company.

As to competitors, Warren feels eHarmony has nothing to fear from services like Tinder and Ashley Madison, because they're designed for difference audiences. Tinder users tend to be young and Ashley Madison users are typically not looking for long-term relationships. eHarmony, on the other hand, primarily serves older users who looking for serious partnerships.

That's not to say eHarmony is lazy in its approach to business. The company works hard to keep up with the rapidly changing online dating market – lately, for instance, by bumping up its security measures. “We've never been so serious about security,” says Warren. “We're spending several million dollars a year to make sure our security is as solid as it can be.”

eHarmony also keeps things fresh by introducing new features. Most recently, the company has announced plans to enter the professional world with a careers platform called Elevated Careers, expected to launch by December. The aim is to apply what eHarmony has learned about playing cupid to the workplace, using algorithms and other assessment tools to match applicants with their dream jobs.

Warren notes the far reaching implications of the career matchmaking service. Today only 30% of Americans say they like their jobs. If eHarmony can successfully help users find better employment opportunities, Warren promises a revolution in America – one in which people are happier in their professional lives and, in turn, happier in their personal lives.

All in all, Warren is feeling confident about the company's future. “eHarmony has never been in better shape,” he says.