eHarmony Founder Discusses Success In The Competitive World Of Online Dating

eHarmony
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What is love in the time of Tinder and marriage in the age of Ashley Madison? You've heard the critiques. Detractors say Tinder encourages shallow hookups at the expense of meaningful relationships. And Ashley Madison... well, we all know how well things are going for them lately.

But it's not all bad news. Despite being one of the earliest players in the online dating game, eHarmony remains one of its strongest. Founder Neil Clark Warren sat down with Bloomberg to discuss how the site remains relevant despite the increasingly competitive landscape.

Warren shared some impressive stats about eHarmony. The site boasts over 66 million users and is responsible for around 2 million marriages. It's divorce rate is only 3.86%. Its fastest growing demographic is 25-35 years old. Sixty-two percent of users now come through mobile platforms. eHarmony even saw 80,000 new users sign up in a single weekend. Clearly, growth is not an issue for the company.

As to competitors, Warren feels eHarmony has nothing to fear from services like Tinder and Ashley Madison, because they're designed for difference audiences. Tinder users tend to be young and Ashley Madison users are typically not looking for long-term relationships. eHarmony, on the other hand, primarily serves older users who looking for serious partnerships.

That's not to say eHarmony is lazy in its approach to business. The company works hard to keep up with the rapidly changing online dating market – lately, for instance, by bumping up its security measures. “We've never been so serious about security,” says Warren. “We're spending several million dollars a year to make sure our security is as solid as it can be.”

eHarmony also keeps things fresh by introducing new features. Most recently, the company has announced plans to enter the professional world with a careers platform called Elevated Careers, expected to launch by December. The aim is to apply what eHarmony has learned about playing cupid to the workplace, using algorithms and other assessment tools to match applicants with their dream jobs.

Warren notes the far reaching implications of the career matchmaking service. Today only 30% of Americans say they like their jobs. If eHarmony can successfully help users find better employment opportunities, Warren promises a revolution in America – one in which people are happier in their professional lives and, in turn, happier in their personal lives.

All in all, Warren is feeling confident about the company's future. “eHarmony has never been in better shape,” he says.