Match Group

Bumble surprised investors and analysts with its latest earnings report, which showed better-than-expected revenue in the last quarter of 2022. Shares of the company’s stock rose about 2 percent as a result.

According to Seeking Alpha, Wall Street analysts had expected fourth quarter revenue to reach only $235.9 million, but the company reported revenue of $241.6 million, up from $207 million in the same quarter the previous year.

Bumble also reported 3.4 million paying users during the fourth quarter of 2022, compared to 3 million in the same quarter of 2021. Total average revenue per paying user was about $23.01 for the fourth quarter of 2022, compared to 22.68 the year before.

Dating app Hinge has launched its new top tier service HingeX for $49.99 per month. The company also announced changes to its current subscription tiers to provide more offerings at new price points.

Hinge had been testing its new premium service at different price points around $60, parent company Match Group revealed on an earnings call in January, as well as revising the current subscription model. Executives and investors have seen huge growth potential in the dating app and are focusing efforts right now on Hinge and star app Tinder.

Match Group had said that it was testing the new subscription model, but few details about features were given. Now we know that subscribers who pay for HingeX will have their profiles constantly boosted to attract more matches, according to Fast Company who broke the news, and will be seen sooner than other profiles by potential matches.

Tinder unveiled several new safety features, including “Incognito Mode” where users can control their visibility as well as how they interact with others on the app. The new features were rolled out February 6th to coincide with Safer Internet Day.

According to Tech Crunch, “Incognito” is a bit more advanced than just being able to hide your profile – users who opt for this feature can still Like and Pass on potential matches, but only those they have “Liked” will be able to see them.

The new feature is available for paid subscribers for Tinder+, Gold and Platinum members only.

OkCupid is testing ChatGPT questions to provide users of its app, harnessing the popular AI technology for itself.

ChatGPT has taken the world by storm, with millions of people testing its writing skills, so naturally daters are using it to chat with their matches over dating apps. OkCupid has often analyzed user behavior and preferences to choose new features to add, so now the dating app is sharing that it’s been sending out questions formulated not by people, but by the popular AI ChatBot.

According to Tech Crunch, the six questions generated by ChatGPT have already been answered more than 135,000 times, mostly by Gen Z users. In fact, 31 percent of Gen Z users on OkCupid said they don’t think that using AI to create a profile or message someone on a dating app is a violation of trust, according to Mashable.

The questions introduced by ChatGPT include:

Image: Tinder

Tinder announced the launch of its latest safety feature to address abuse over the app, dubbed “House Rules.”

Tinder users must agree to the list of house rules outlined in a 20-page safety guide before they can download the service. The guide highlights the app’s safety features, including photo verification, how to report and block abusive users, according to News.com Australia.

The guide also provides tips for dating in person, including advice to Tinder users to schedule a video call beforehand to “get a vibe for the other person” according to Global Dating Insights. It also provides tips like sharing details and location of the date with friends or family beforehand, and keeping track of drinks to avoid spiking.

Match Group is expected to lay off up to 200 employees, or about 8 percent of its workforce (currently around 2400 employees before the cut) after sharing a disappointing outlook for the first half of 2023 in its latest earnings call.

According to Reuters, the company blamed “significant” poor product execution at Tinder, in addition to dealing with a tough economy and a strong dollar. CEO Bernard Kim brought in a new management team and is in the process of rebranding Match Group’s star app.

The layoffs were primarily in recruiting, with CFO Gary Swidler noting that the company is restricting its hiring to Hinge and other growth businesses, with notable cuts to Tinder staff.