Match Group

I notice this article on Online Dating Insider, it looks like Match.com now requires you to sign up for a free membership before you can perform searches or view any profiles. While I understand they are doing this to increase membership numbers, I think the increase in singles creating fake profiles or people just moving on and not signing up would be a bigger loss to Match. Most singles do join multiple dating sites (according to our polls) but I would think they like to perform searches to see if there are potential matches close to home before investing time in creating a quality dating profile.

Should be interesting to see if Match.com does this still in 6 months.

I Just saw my first TV ad for Chemistry last night. I was expecting a commercial that just explains the merits of Chemistry's dating service. I was surprised to find that they also mention some negative points regarding eHarmony, such as there policy against accepting gay members. I must admit, I have always viewed this gay member policy of eHarmony in a negative light. I realize eHarmony is a Christian based dating service but some Christian faiths have excepted gay people for who they are. People who are offended by someone's sexual preference wouldn't even know about there existence on eHarmony since, eHarmony only shows you members who are your match. Members are not allowed to search for other members.

Online dating competition with the major players is definitely getting much more furious this year. I wonder what will be next and if eHarmony will respond.

While I was over at Chemistry checking out some review information I notice that they have revamped their home page. It looks like they have added a new dating blog called The Great Mate Debate where Chemistry relationship experts can blog away about online dating, relationships and of course Chemistry! After looking over the blog I found it to be well laid out, with some interesting articles. Most important their Experts actually have half decent resumes that deal with relationships and advice. A lot of so called relationship experts on other blogs are experts just because they put the word expert after there name.

Of course Chemistry isn't the first be any means to add a relationship blog. Relationship blogs has been popular for a while with other dating sites and some have taken the form of more a online magazine than a blog. What's the difference? The main difference really is the style of writing. Blogs usually have a more journal like feel to it's writing. Blogs also tend to allow users to comment on their articles more than the online magazines do.

Here is a list of some blogs and magazines from other popular dating sites:

• Date.info
• eHarmony Labs
• FriendFinder Magazine
• True U

Here is an interesting article on CNNMoney.com about the founder (Andrew Conru) of the FriendFinder Network of dating sites. It talks about his failures and successes including AdultFriendFinder, his biggest success which generates more than 60% of his total revenue (over $200 million). This site rivals the likes of Match.com and Yahoo! Personals in total number of members. Last year AFF had more than 35 million visitors and on average 75,000 new user registering each day (not paid members).

I just read an interesting article regarding Match.com. They are one of the largest dating services on the internet, and this success is due partly to their marketing towards singles between the ages of 45 and 59 (Baby Boomers). These singles make up over 1.7 million members of Match.com's 15 million total membership, this is a 350% increase over the last 6 years. Another interesting thing to note is 7 out of 10 of these members are divorcees.

For more information, see the full article here.

Match.com is so sure you will meet someone special within 6 months on their dating site that they have come up with the Make Love Happen guarantee. If not, your next 6 months are free.

A few of the simple rules too follow during your 6 month subscription:

• You must create a truthful profile with a primary photo that is visible.
• Respond to or initiate email communication with at least 5 Match.com members each month.

For full program details visit Match.com. To purchase the Make Love Happen Guarantee program, just simply subscribe today and choose the Love package.

Update 2020-02-11: The Match Guarantee program was discontinued on April 4th, 2019. Any new 6 month subscription purchases after that date will not include the Match Guarantee. If you bought a subscription before this then you have one more chance to use the Guarantee at the end of your subscription term.