To View Profiles on Match.com Now Requires a Membership

I notice this article on Online Dating Insider, it looks like Match.com now requires you to sign up for a free membership before you can perform searches or view any profiles. While I understand they are doing this to increase membership numbers, I think the increase in singles creating fake profiles or people just moving on and not signing up would be a bigger loss to Match. Most singles do join multiple dating sites (according to our polls) but I would think they like to perform searches to see if there are potential matches close to home before investing time in creating a quality dating profile.

Should be interesting to see if Match.com does this still in 6 months.