OkCupid

OkCupid just celebrated its 20th anniversary and released some interesting dating trends as we start 2024, driven mostly by its younger users. The irreverent dating app has attracted a wide array of singles over the years, thanks to its unique question and answer format for people to get to know each other.

The dating app surveyed close to one million of its users and found that almost 80 percent consider themselves independent daters, and those who declare themselves as independent are receiving 5 percent more likes compared to people who say they aren’t.

In fact, according to the company's blog post, in 2023 there was a 181 percent increase in mentions of “independent” on OkCupid profiles, which points to healthier dating trends in 2024. Other dating apps have also found their users (especially younger Gen Z daters) want to focus on their mental health and well-being before getting involved in a new relationship, so it seems to be a trend.

Shares of Match Group rose as much as 12 percent after The Wall Street Journal reported that Elliott Management had invested almost $1 billion in the company.

According to the report, Elliott has a long history of success in tech investments, including in Salesforce and Pinterest. The Match Group investment showed signs of promise to investors who have recently shied away from dating app companies in the wake of decreasing revenues and management turnover. As a result, share prices for Match rose as high as 12 percent and ended the day up 3 percent.

According to CNBC and The Wall Street Journal, Elliott plans to engage with Match Group’s management, but it is unclear as to how involved they will be, and if that would include nominating its directors. Match Group recently appointed a new CEO for Tinder, so Tinder’s previous acting CEO Bernard Kim can focus his attention on Match Group’s entire suite of apps, which include Hinge, OkCupid, Match and BLK.

Dating app Tinder is testing an AI feature that will select the best profile photos for users, according to reports from parent company Match Group’s latest earnings call.

Tech Crunch noted that the AI feature will examine a Tinder member’s photo album and select five that “best represents them for their dating profile.” According to Match Group CEO Bernard Kim, choosing pictures is a stressful process for daters, and typically they have doubts about which ones they pick, what he labeled as a “pain point” on the earnings call.

“Sometimes, people are really excited to jump into the Tinder experience,” Kim said. He continued: “then in that exact moment where you upload five pictures, people get generally nervous or uncomfortable, like, ‘What is the right picture that I’ve taken over the last year to make my dating profile more me?’”

NBCUniversal’s Peacock has struck a deal with dating app company Match Group to offer a three-month free subscription of its streaming service to users of the company’s popular dating apps.

The theme of the new campaign is “find someone to get streamy with,” according to the joint announcement.

The companies kicked off the campaign on June 22nd according to The Hollywood Reporter, and the offer will be extended to users of all of Match Group’s apps, including Tinder, Hinge, OkCupid, BLK and Plenty of Fish.

According to the announcement, the campaign will include “editorial content” and “experiential events” that are tied to Peacock programming, such as the upcoming Women’s World Cup and Big Ten football games. Match Group app members who participate will be eligible for additional offers and promotions from Peacock for the duration of the campaign, but the 3-month subscription is available now.

A group of conservative Catholics based in Colorado spent millions to buy tracking data from dating apps to identify gay priests, and then shared the information with regional Bishops.

The Washington Post, which broke the story, noted that the purchasing and use of the data is legal, and is “emblematic of a new surveillance frontier in which private individuals can potentially track other Americans’ locations and activities using commercially available information.”

The Post heard audio recordings of executive members discussing the organization’s mission and this particular project. Jayd Henricks, the group’s president, did not respond to questions from the Post, but instead posted an article on the website First Things saying he was proud to be part of the group, and that the purpose was to “help the Church be holy…” He also wrote that the group has conducted other research, but did not provide details.

OkCupid is testing ChatGPT questions to provide users of its app, harnessing the popular AI technology for itself.

ChatGPT has taken the world by storm, with millions of people testing its writing skills, so naturally daters are using it to chat with their matches over dating apps. OkCupid has often analyzed user behavior and preferences to choose new features to add, so now the dating app is sharing that it’s been sending out questions formulated not by people, but by the popular AI ChatBot.

According to Tech Crunch, the six questions generated by ChatGPT have already been answered more than 135,000 times, mostly by Gen Z users. In fact, 31 percent of Gen Z users on OkCupid said they don’t think that using AI to create a profile or message someone on a dating app is a violation of trust, according to Mashable.

The questions introduced by ChatGPT include: