Match Group

Say what you want about Google (and believe me, I have), but I can think of no one better to gather the biggest stories of the past 12 months and determine exactly what defined the year 2012.

And they did. It's called Zeitgeist, and it's an annual tradition that analyzes over one trillion search queries in almost 150 languages to showcase what the world searched for. Using data from multiple sources, including Google Trends and other internal data tools, Google has turned the year's searches into a report that reflects 2012.

The report is divided into two sections: Trending and Most Searched. The "trending" queries are the searches that had the highest amount of traffic over a sustained period in 2012 as compared to 2011. The "most searched" queries are the most popular terms for 2012, ranked in order of the queries with the largest volume of searches.

Here's what Zeitgeist has to say about the most searched dating services of 2012:

1. PlentyOfFish: POF - the site formerly known as PlentyOfFish - is one of the most popular free dating services on the Web. Since its launch in 2003, POF has appeared in music videos, launched mobile apps, and conducted a contest with Lady Gaga. For a review of this service see our Plenty of Fish page.
2. Match: Match.com may be the most famous dating site in the world. Match has helped millions of singles look for love in 24 countries and redefined the way modern singles meet. Most recently, the company announced Stir, local events by Match.com. For a review of this service see our Match.com page.
3. OkCupid: OkCupid is famous for its lighthearted and affordable approach to online dating. The site is free to use, and features fun quizzes and multiple-choice questions designed to bring out users' personalities and encourage community interaction. For a review of this service see our OkCupid page.
4. eHarmony: eHarmony is where it's at for singles looking for long-term relationships. Its famous matching questionnaire, developed by eHarmony Labs, takes a scientific approach to love that promises to find a deeper level of compatibility. For a review of this service see our eHarmony page.
5. DateHookup: Online daters really like free stuff. DateHookup is another no-cost service for singles that made it into the Zeitgeist top 10. This year it hit the big times after being bought by Match.com and OKCupid owner, IAC/InterActiveCorp. For a review of this service see our DateHookup.com page.
6. Zoosk: Zoosk distinguishes itself from traditional dating sites by putting the focus on its social networking capabilities. It's currently available in 25 languages and more than 70 countries, and shows no signs of stopping in 2013. For a review of this service see our Zoosk page.
7. ChristianMingle: "Find God's Match For You," says ChristianMingle, a faith-based site created to bring Christian singles together for friendship, dating, and marriage. With over 8 million members, the largest and fastest growing online Christian community. For a review of this service see our ChristianMingle.com page.
8. AdultFriendFinder: AdultFriendFinder is an online sex and swinger personals site that helps members meet new friends and sex partners. What started as a small niche site quickly grew in popularity - it even debuted the music video for Flo Rida's "Touch Me."
9. JDate: JDate is one of a number of demographically focused online match-making websites operated by Spark Networks. JDate offers both free and premium plans to Jewish singles looking to date within their faith. For a review of this service see our JDate page.
10. SinglesNet: SinglesNet offers singles a feature-rich environment with free online dating tools like online chat, personals, and dating forums. IAC added the site to its ever-expanding dating services roster back in 2010. For a review of this service see our Singlesnet.com page.

So what do you think...did the Zeitgeist report accurately capture the spirit of online dating in 2012?

Meetic announced on December 21st, 2012 that they had acquired Massive Media. Massive Media owns Twoo a popular social discovery service and the social network Netlog. Twoo.com was launched in April of 2011 and in under 2 years now receives 9.6 million unique visitors a month. Twoo's main competition in Europe according to information available is Badoo.

Meetic purchased Massive Media for $25 million USD (18.9 Euros) and interestingly enough is mostly owned themselves by IAC, which owns Match.com.

To find out more about this story you can read the press release.

The Editor's choice for the Top Pick - Senior Award goes to a dating site that has become very popular over the last few years, OurTime.com. This online service has seen very solid membership growth in 2012 and it has continued this trend for 2013. It is now one of the largest dating sites for seniors (singles 50 plus).

OurTime.com is a simple dating site to use. Buttons are clearly labeled as to their function and the tabs at the top of the website make it easy to visit each part of the site. Searching is kept simple by choosing the gender you are looking for, the age range, and your location by entering your State or Zip Code. You can also specify to show profiles that have photos, videos and/or audio greetings. When the search results are returned you can sort by new members, distance from you, and the last time they visited Our Time. If you want more, advanced search options are available for those interested in certain ethnicities, relationship expectations, religion and other important profile attributes.

For seniors interested in online dating, OurTime.com is one of the top dating sites for singles 50 years and older. You can sign up as a member for free to check out the different features offered by the service and search for other seniors who have joined. If the site meets with your expectations and you wish to message other members a small monthly fee will be required.

Read our review of OurTime.com for more information about this dating service or visit OurTime directly.

This Year's Runner Up for this award is: Senior People Meet

According to Comscore tracking for November 2012 Plenty of Fish mobile visitors accounted for 50 percent of all mobile dating traffic. POF mobile visitors “Average Minutes per Visitor” is also a lot higher than other dating sites Comscore tracks. This means they make up 67.5 percent of the time ALL mobile visitors used when visiting dating sites. I believe the Comscore data of mobile traffic includes web browsing and dating apps for smartphones.

POF also reports that every day their members exchange up to 30 million messages. In the past year to help fix the technology problems this causes all servers (web and database) have been replaced along with their networking equipment to keep up with the demand. To help with their matching and Chemistry Predictor POF will also be building soon a monster CUDA cluster which will have 147,0000 GPU cores. Wow!

To find out more about these statistics you can read the Plenty of fish blog. Hmmm... Markus Frind's blog use to be called the Paradigm Shift ... I wonder when the name changed? You can also find out more about the dating service here and how it works and stacks up against other services.

The Editor's Top Pick - Over All Award for 2012 goes to Match.com. Since we started the DSR awards 6 years ago Match.com has earned the Over All award every year. Match.com’s continued membership growth and great site design has led it year after year to be our top recommendation of a dating site for someone wishing to try out online dating.

The new thing last year for Match.com was their Stir Events. These events are designed to bring singles together who are looking for a relationship in a environment designed to make meeting new people fun and stress free. In 2012 they held over 1,600 events across 80 cities the United States. Over 150,000 singles attended these Match.com Stir Events.

Match.com was also the most searched paid dating site on Google in 2012 according to the Google Zeitgeist report. They clearly outpaced other rivals through word of mouth recommendations and their smart advertising on TV and off.

Read our review of Match.com for more information about this online dating service or visit Match directly.

This Year's Runner Up for this award is: OkCupid

We have lots of online dating statistics for you today. Most of them have been compiled by comScore which is a company that measures internet traffic worldwide. This will make a nice wrap-up for the year 2012.

To start things, off did you know for the month of September 1 in 10 users on the internet visited a dating site? Well they did. For users of smartphones this statistic doubled to 2 visitors in every 10. Interestingly in quarter 2 of 2010 only 2 percent of every e-Commerce dollar was spent via a mobile device. In 2 short years this has risen to 10 percent which is 1 in every 10 dollars. I would bet that the online dating segment breaks down in a similar fashion since most dating sites have dating apps now.

Anyways, did you know visitors of online dating sites are not a fickle bunch? 26 percent of them visited more than one in a given month. Personal computers still win for quality time though with on average a user spending 80 minutes using online dating sites. This compares to mobile phone users who spent only 70 minutes. Facebook is a target rich environment for the dating site marking machine. 38 percent of all dating site ads are on Facebook. These ads reach almost half (47%) of their target users.

So what are the top ten dating site companies worldwide at the end of 2012 from comScore? Well compared to last year of the top 50 dating sites, 28 percent are new to the list! That is a lot for any industry.

• 1 - Match.com Sites
• 2 - Plenty of Fish Sites
• 3 - Zoosk.com
• 4 - Xpress.com
• 5 - Spark Networks
• 6 - eHarmony
• 7 - SpeedDate.com
• 8 - DateHookup.com
• 9 - Mate1.com
• 10 - Ashley Madison

So how do our English speaking friends overseas feel about online dating? In September of this year 5.7 million people in the United Kingdom (which has a total population of almost 63 million) visited an online dating site. This is a staggering 22 percent increase over the same time period last year. The 55 plus age group demographic led the charge with a 39 percent increase in visitors which topped 1 million unique visitors. The most active age group visiting dating sites was the 25 to 34 year olds with 1.3 million users which works out to 23 percent of all visitors. What was the most popular dating site in the UK? Why Plenty of Fish of course with almost 1.5 million visitors who spent on average for the entire month 115 minutes on POF.com.

A subject related to online dating is social networking. Worldwide for the month of November in 2012, on average a visitor spent 5.2 hours on one or more social network (excludes mobile phones). Over the past 3 months according to Alexa, Facebook came out on top followed by Twitter and then LinkedIn. In the top ten country list (see this) Argentina came out on top with an average of 9.8 hours in a month. Second went to Brazil with 9.7 hours and third was Russia with 9.6 hours. Canada came in 6th with 7.9 hours and the United States was nowhere on the list. This means in the U.S. visitors spent under 7.5 hours a month on social networking sites.

To find out more about the state of online dating in 2012 you can check out this page and view a presentation here. For more information about online dating and dating sites you can read our Statistics and Facts page.